ImPRessions - Crenshaw Communications
AUGUST 18, 2021
Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. A white paper is a workhorse. Thought leadership events keep on giving.
Business Wire
JUNE 22, 2017
A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence.
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Cision
DECEMBER 3, 2015
So how can you create content that will spread awareness of your brand and drive sales? The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Here are three steps for creating your successful brand journalism program: Learn more tips on building your brand journalism program.
Cision
NOVEMBER 12, 2015
You’re not alone, but you need to figure it out to avoid tarnishing your brand’s reputation. Adhere to the following three of the many best practices from the free white paper to ensure your brand is safe: Want to discover more copyright compliance best practices? Read the new white paper today!
Cision
NOVEMBER 3, 2015
Ninety-two percent of consumers listen to recommendations from strangers over brand content. Influencers are valuable brand advocates who expand your reach and grow your audience. With an influencer on your side, your audience is more likely to see your brand in a positive light and listen to what you have to say.
Contently - Strategy
MAY 9, 2024
Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.
Cision
APRIL 7, 2015
And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box.
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