Onclusive

SEPTEMBER 29, 2021

The communications team had the desire to understand not only what IFAW messaging was most present in the media, but what messaging was driving action and helping to achieve the organization’s objectives over time. The International Fund for Animal Welfare (IFAW) is one of the world’s largest and most impactful animal welfare not-for-profits.

Analysis 369

Analysis Case Study Study Internal 369

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. One study found roughly two-thirds of B2B marketers had no direct communication with customers. These are all routine activities a marketing team might need.

B2B 142

B2B Case Study Study Conference 142

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling.

Trends 130

Trends Communications Storytelling Analytics 130

Melissa Agnes

AUGUST 14, 2014

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Onclusive

OCTOBER 27, 2020

In this new reality, the communications team also needed to continuously monitor competitors’ responses to the crisis and measure how the brand’s efforts fared compared to the rest of the industry. Download this case study to learn how Edmunds: .

Measurement 370

Measurement Case Study Automotive Media 370

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Customer case studies sell benefits. Case studies tend to be far shorter than white papers, and they don’t typically require in-depth research beyond the interview with the customer. While case studies are clearly self-serving, if the story is good enough, they will find a good home.

Case Study 390

Case Study B2B Study Interviews 390

Melissa Agnes

AUGUST 25, 2014

If you’ve been following along, then you know that my take is that there is more to gain in leveraging social media to communicate with your audiences in a crisis, than there is to gain from closing the accounts down. In Emory’s case, one important audience group was the general public. Case Studies Crisis Communications'

Crisis Communications 243

Crisis Communications Facebook Crisis Communications 243

Melissa Agnes

MARCH 13, 2014

A Look at Malaysia Airlines’s Crisis Communications. Let’s take a look… They established a crisis communications home base. The airline has activated a dark website which is the best strategy for them as a crisis communications home base. Learn more about dark websites as a crisis communications strategy.

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

Onclusive

JULY 22, 2021

Clear and compelling messaging is essential to achieving impact with marketing, communications and branding. In this whitepaper, we will review the practical applications of the next generation of message optimization technology for communications professionals, News Engine Optimization (NEO ).

How To 370

How To Case Study SEO Engineering 370

Onclusive

JULY 13, 2021

NEO Messaging applications for communications & PR pros. Crisis situations: In pivotal moments, add key soundbites that you are using in external communication Track crisis-specific soundbite performance over time to understand their ongoing impact on your brand reputation. How communicators use NEO for strategic decision-making.

How To 370

How To Biotechnology Case Study Leadership 370

Melissa Agnes

AUGUST 7, 2014

I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today. So the question is: Which one is better to adapt for a crisis communication class? Post by Karen Freberg. Why do I say this? The list goes on and on.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

Communications Conversations

APRIL 2, 2019

You’ve read influencer marketing case studies. But believe me when I tell you, you’ve never seen an influencer marketing case study like the one I’m about to share with you (unless, of course, you’re a loyal listener of the Power Trip Morning Show on KFAN, in which case you’ll know everything by now).

Case Study 140

Case Study Study Marketing Radio 140

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Promote case studies of the incredible work you’ve done with your identifier or new contextual solutions. From a communications perspective, it is vital to prepare clear reasoning and outline support steps for both the impacts and the press, addressing why staff reductions happen and what the future looks like as a result.

Privacy 434

Privacy Case Study Advertising Advertising 434

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics.

B2B 334

B2B Company Case Study Conference 334

Onclusive

FEBRUARY 24, 2021

The post Why The Equilar Communications Team Moved from Cision to Onclusive Pro appeared first on Onclusive. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Case studies. Case studies are a great customer reference and sales tool for any growing company. For PR teams, case studies can be very useful for joint media briefings, award submissions and trade media placement. The post 5 Ways PR Supports Content Marketing appeared first on Crenshaw Communications.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. The key to all tech industry product awards is a fully realized case study narrative — and here’s the tough part – approved for use by the client. Which awards should I enter ?

B2B 295

B2B Industry Company Case Study 295

PRSay

DECEMBER 3, 2024

Stories are the most powerful form of human communication, according to Peg Neuhauser, author of “Corporate Legends and Lore.” Don’t have a case study yet? Remember, they’re the most powerful form of human communication. ” So how can you tell a great story? Post an RFS. Create a scenario. ” Have a point?

Case Study 148

Case Study Interviews Newspapers Employee 148

ImPRessions - Crenshaw Communications

MAY 15, 2020

Promote a case study or whitepaper. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. P.S.- Are you following the Crenshaw Communications Instagram account? The post How Instagram Can Work For B2B PR appeared first on Crenshaw Communications.

Instagram 333

Instagram B2B B2C Case Study 333

Prowly

JUNE 15, 2022

The post Media Monitoring Case Study: How US Media Covered Depp vs. Heard Defamation Trial In 2022 appeared first on Prowly Magazine.

Case Study 118

Case Study Study Media Report 118

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Brand Branding Ethics 78

5W PR

NOVEMBER 20, 2024

Partnering with a PR agency ensures that sustainable practices are communicated effectively, aligning with the values of eco-conscious shoppers and establishing brand credibility in this space. market goals, read our full case study here. Capitalizing on Trends K-beauty’s emphasis on achieving “glass skin” has captured U.S.

Brand 78

Brand Branding Communications Marketing 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Often companies have surveys or case studies that contain great data points. Research, when well packaged and communicated, can be just the thing for a slow period. When pitching case studies, it is important to offer a spokesperson from both the customer organization and the one that offers the product or service.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

At the same time, there’s a bigger incentive for communicators to do the right thing. A central case study is the story of Bell Pottinger , in which the firm’s expulsion from the Public Relations and Communications Association for ethical breaches was taken by some as proof that the industry code had real impact.

Ethics 361

Ethics Facebook Case Study Guidelines 361

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Confident in communicating directly, clients now recognize the SAE as one of the go-to on the team. Strong communication skills.

B2B 291

B2B Policies Case Study Enterprise 291

Remote PR Jobs

FEBRUARY 25, 2025

Public Relations Strategy Definition A public relations strategy is a plan for managing your brands reputation and communications. Being Transparent: Honest, quick communication is key to maintaining trust, even during tough times. To learn more about crisis management and communication explore this article.

Strategy 155

Strategy How To Crisis Management Crisis 155

Cision

APRIL 24, 2017

Efficiency is the name of the game and agency pros are tasked to find quick ways to solve their client’s communications challenges. Learn how Carrie On Communication used the Cision Communication Cloud™ to: Built hyper-targeted media lists to crystallize its outreach with over 1.6 millions contacts at its fingertips.

Meeting 177

Meeting Case Study Study Local 177

Remote PR Jobs

JULY 19, 2024

RemotePRJobs : RemotePRJobs is a specialized online platform tailored for PR and Communication professionals seeking remote opportunities. International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members.

Case Study 227

Case Study Conference Local Trade Shows 227

Ronn Torossian

DECEMBER 25, 2024

Case studies reveal importance of transparent crisis communication & consumer trust. Learn how PR missteps by Nestle, BP & Yahoo led to reputation damage. The post Corporate PR Gone Wrong: A Cautionary Tale from the Trenches appeared first on.

Corporate 195

Corporate Case Study Crisis Communications Crisis 195

5W PR

FEBRUARY 17, 2025

However, with a structured approach focused on transparency, communication, and meaningful change, businesses can recover and even emerge stronger. Effective Communication Strategies During a Crisis Clear and consistent communication is essential during a crisis.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

APRIL 2, 2025

Identifying the Right Influencer Partners Finding influencers who align with your brand values and can effectively communicate complex financial concepts requires a systematic approach. Case Study: Klarna’s Creator Collective Buy-now-pay-later platform Klarna built an ongoing ambassador program called the Creator Collective.

Marketing 78

Marketing Financial Case Study Education 78

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Responsibilities. Entrepreneurial.

Marketing 46

Marketing Case Study Software Analytics 46

Sword and the Script

DECEMBER 3, 2024

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need.

Software 176

Software Measurement B2B Training 176

Onclusive

MAY 24, 2021

As the communications team at ConnectWise grew, they wanted to see the difference in the volume and quality of their media coverage, and the results against their goals. The team gained a seat at the table in business decisions and wanted to learn how to use data to further strengthen the understanding of the value of communications.

Data 195

Data Case Study Analytics Study 195

Buzzstream

JANUARY 15, 2024

In this case study, we explore how BuzzStream has helped the team of 70+ digital PR specialists working at Reboot Online earn more than 30,000 pieces of organic coverage for our clients. Be clear in your headline Use simple words, be direct and ensure you’re communicating what your study is about.

Case Study 83

Case Study Digital PR Study Tools 83