Sword and the Script

OCTOBER 15, 2024

The PR firm says, “Generative AI has democratized access to insights, allowing non-technical users to engage with complex data sets through intuitive interfaces and natural language queries” Edelman is out with a new “enterprise-focused evaluation guide” for the communications industry.

Report 142

Report Marketing Analysis Tools 142

Waxing UnLyrical

MAY 27, 2016

In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Allow me to present a case study, and you decide if my theory is valid.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Cision

APRIL 4, 2016

What I want to do with this post is to explore what research has been done that can help content marketers and communication professionals better understand how content goes viral. A case study published in Harvard Business Review of Purina Puppy Chow’s viral “Puppyhood” video (embedded below) reinforces this finding.

Viral 120

Viral Journalism Advertising Advertising 120

PRSay

APRIL 21, 2016

As a recently retired Army public affairs officer, I explored additional educational opportunities to accompany my mass communications undergraduate and graduate degrees. Looking back, I would have created a project plan that followed the RPIE method at AspenPointe, where I am currently the communications manager.

Public Affairs 60

Public Affairs Education Analysis Study 60

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Building trust and credibility is another crucial objective of public relations.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Landis PR

MARCH 6, 2023

This includes clarifying and listing your business and strategic communications goals, determining your monthly budget, and having a clear view on major upcoming marketing initiatives. For example, is your organization a non-profit with a very small communications/marketing team?

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Solo PR Pro

NOVEMBER 17, 2015

An independent communications consultant’s work is never done when it comes to new business activity and generating new leads. One of our Solo PR PRO Premium members , Kevin Anselmo of Experiential Communications, has done just that by conducting a comprehensive research study of a segment within his target audience: higher education.

Creativity 40

Creativity Public Affairs Policies Survey 40

Communications Conversations

DECEMBER 8, 2022

LeeAnn is an excellent case study in the art of the pivot. She also most recently served as chief communications officer of the largest privately held company in the U.S., Anna is now out on her own as the founder of White Gate Communications. Molly is the chief communications and public affairs officer with Shipt.

Marketing 60

Marketing Leadership Creativity Internal 60

Stuart Bruce

JUNE 24, 2015

It gets more confusing when we consider that the best way to communicate with people (talking and listening) is emotionally, not just with facts. Getting a journalist to write a great case study that appears in a trade magazine (earned) and then buying re-prints of the article (paid) that can be used for direct mail to prospects (paid).

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. In the context of AWS, it doesn’t hurt to have a cases study about your brand’s work with Netflix as an example to share with clients but Rome wasn’t built in a day. Your brand’s Netflix is out there.

Storytelling 40

Storytelling Branding Brand Wireless 40

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Public affairs (PA). Internal communications.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Flatiron Communications

NOVEMBER 28, 2018

This Beltway-based “public affairs” firm created a disinformation campaign targeting the company’s detractors through content posted to its owned “news” site, which right wing “news” sites then amplified. Issued a statement from the Board of Directors. — Fired Definers Public Affairs (of whom Mr. Zuckerberg disclaimed knowledge).

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. By Christine Perkett. As the CEO, you wear many hats.

Interviews 50

Interviews Communications Storytelling Marketing 50

Doctor Spin

FEBRUARY 8, 2025

The Triangulation PR Strategy Donald Trumps presidency is an extraordinary case study. Striving to influence the medias agenda is a well-known PR strategy, but torpedoing the entirity of the traditional news media must be seen as a fringe case. A serious fringe case, but fringe nonetheless. 6 Silfwer, J. 2015, June 11).

Strategy 103

Strategy Wikipedia Data Facebook 103

Doctor Spin

MARCH 26, 2025

The firehose of falsehood propaganda model is not merely a communications tactic; it is a strategic assault an engineered collapse of shared reality, executed at scale and speed. What we have here is not merely a communication problemits an attention economy weaponised where lies are fast and truths are throttled.

System 52

System Course Viral Strategy 52