Shift Communications

JULY 28, 2017

An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. A press release in this case will make the public aware and will be a good tool to get people aware of the event itself, the details of the event and what they can expect from the event. In the case of G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Prowly

MARCH 4, 2025

3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Its hard to stay ahead if thats the case. 2 Use social listening tools to find and target smaller, engaged communities The most valuable opportunities arent always right in front of you.

Trends 104

Trends Reddit Pitching Data 104

Communications Conversations

FEBRUARY 11, 2022

Thomas, we discussed a case study. Unrivaled community, crew and coffee. ?? The centerpiece of the campaign continues to be the “creative” (in this case, a 60-second TV commercial), while social gets short shrift. In most cases, social is nothing more than an afterthought. Oh, who am I kidding?

Case Study 78

Case Study Study Agency Creativity 78

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

Case Study 49

Case Study Study Community Nonprofit 49

PRSay

SEPTEMBER 13, 2021

PRSA members may access the ESA in the Ethics in Communication Community Library on MyPRSA.). In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning.

Ethics 180

Ethics Case Study Analysis Exercises 180

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch.

Strategy 258

Strategy Trade Shows Case Study Course 258

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. When the masses are using the same communication strategies, it’s time to stop and pause.

Creativity 81

Creativity Communications Brand Branding 81

Onclusive

NOVEMBER 8, 2023

Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications There were some serious PR blunders in 2020. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

The Proactive Report

DECEMBER 9, 2017

CASE STUDY : Mizuno Mezamashii Run Project. We identified 150 A-list runners who blogged and posted on social media about their runs, contacted them all and succeeded in getting 100 into the project as the core community to start spreading the information about the project. Not everyone is good at it.

Case Study 100

Case Study Media Study Measurement 100

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 40

Case Study Study Communications Banking 40

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., Fun creative challenge each month! We get together every other month to discuss trends, professional development and case studies.

Social Media 157

Social Media Media LinkedIn Tourism 157

The Hoyt Organization

SEPTEMBER 21, 2024

Localize And Engage With Your Community Healthcare practices will more than likely get the bulk of their clients from their local communities. So it’s important to engage with your community as often as possible. Read the full case study here. Do ensure, however, that you work with the right influencers.

Healthcare 90

Healthcare Industry Strategy Case Study 90

The Resolution Blog

DECEMBER 16, 2015

Anecdotally, one MD of a small agency recently bemoaned to me the inability to regularly ‘take a step back’, assess and evaluate how they work as an agency in order to optimize their ways of working, structure, creative planning, etc. The lack of reflexivity in PR is potentially a big barrier to innovation.

Case Study 120

Case Study Agency Creativity Study 120

Sword and the Script

NOVEMBER 10, 2020

It’s ridiculous, the constraints that most marketers are dealing with,” said Maureen Blandford , vice president of Marketing for Community Brands, in the report. “I One of the recommendations the report offers is to “build a controlled space for creativity.” But everyone thinks they can do marketing.”.

B2B 174

B2B Marketing Survey Case Study 174

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How many heads? One of the most high profile WOM agencies globally is an outfit called 1000heads.

Travel 87

Travel Case Study Creativity Advertising 87

Stern + Associates

JANUARY 26, 2023

Both renowned and longtime management experts, Mortensen and Edmondson advise that leaders’ focus should be on establishing an IEVP that incorporates four interrelated factors that employees value – material offerings, opportunities to grow and develop, connection and community, and meaning and purpose.

Employee 118

Employee Company Marketing Case Study 118

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Focus on storytelling and consumer engagement over hard selling.

Digital PR 71

Digital PR SEO Agency Pitching 71

The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. Why PR Practitioners are Wary of AI One of the main concerns is that AI may replace human creativity and intuition, which are essential elements of successful public relations campaigns. They can also measure their return on investment (ROI).

Social Media 130

Social Media Measurement Tools Crisis Management 130

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 42

Case Study Storytelling Study Engineering 42

Waxing UnLyrical

MAY 27, 2016

Allow me to present a case study, and you decide if my theory is valid. For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. This remarkable organization serves as a safe haven for the city’s most vulnerable youth.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Cision

APRIL 25, 2016

Oftentimes best practices use disproportionately large businesses as case studies, but these recommendations are both scalable and thoughtful. Precision – aligning your targeting and creative. The precision recommendation has everything to do with creative. The sales and marketing funnel (As Facebook sees it).

Facebook 120

Facebook Advertising Advertising Measurement 120

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. But it can sometimes hinder innovation and creativity, and it definitely creates time and work. So if your goal is to do cool, exciting work that makes for good case studies, healthcare probably isn’t right for you.

Healthcare 114

Healthcare SMB Social Media Meeting 114

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Tune into smart insights, cool tips, and lots of laughs. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Critical Mention

OCTOBER 21, 2018

The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do. Go where the community is having the conversation. First off, what is a crisis?

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Solo PR Pro

AUGUST 10, 2021

There’s a whole community of like minded people you can lean on. Share ways you’ve accomplished what they’re trying to accomplish by sharing parts of case studies, testimonial quotes and of course stats that prove that story. We use photos, videos and color to communicate that to prospective clients.

Writing 104

Writing Analysis Case Study Video 104

PR 20/20

SEPTEMBER 17, 2019

You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. These four September days are for you—the product manager, the creative marketer, the start-up founder. April 15 - 17, 2020 | San Jose, CA. July 6 - 18, 2020 | Seattle, WA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Karen Freberg

JUNE 26, 2022

Just waiting to see if the lightening bolts from the academic community will come down. However, one of the biggest news that came out from the festival was the launch of The Creative Ladder , a nonprofit dedicated to helping underrepresented audience members get the opportunities in the creative industry. Yep, I said it.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Get your community on board before the tweetathon. Use that to your advantage.

Twitter 108

Twitter Community Analytics Facebook 108

Communications Conversations

FEBRUARY 5, 2015

You still need creative ideas. Love what Explore MN has done with this series, slowly building a community of Minnesota-based photographers (and fans) on Instagram. Case Studies explore minnesota explore mn instagram case study instagram explore mn social media case study minnesota social media case study mn'

Instagram 60

Instagram Corporate Case Study Study 60

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. Are you convinced?

Tools 137

Tools Publicity SEO Measurement 137

prTini

DECEMBER 6, 2016

Reflecting back on our social media efforts for the race this year, I think the Columbus Marathon provides a great case study for how to build an active, engaged social community, even with a limited budget. But here’s the good news: If you post creative, compelling content, people will engage. Ask Creative Questions.

Creativity 28

Creativity Case Study Community Social Media 28

Karen Freberg

JANUARY 20, 2020

The Educators Summit is held during the Cannes Lions Festival of Creativity, but there are specific sessions and activities that are dedicated just to educators and speakers. We all got together at the Summit for the week and really felt this was a strong community built on mutual interests and goals for our students.

Education 56

Education Industry Case Study Conference 56

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). Any good social media effort also needs solid community management. Next, they’re worried about their jobs and income.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. I often share news or tips with the Solo PR Pro community, or ask for the group’s ideas around media targets. I write a lot of case studies and blog posts for clients, so I usually have a handful of interviews with customers or subject matter experts.

Meeting 98

Meeting Writing Pitching Case Study 98