PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Entrants who submit by the Feb.

Case Study 98

Case Study Study Guidelines Internal 98

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Community 102

Community Communications Case Study Customer Service 102

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. The truth is that internal communications are really important to how things get done in any organization.

Training 370

Training Media Training Crisis Communications Reputation 370

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. The authors’ real-world case studies suggest that investing in purpose, culture, and training can support dramatically increased revenue and engagement.

Employee 118

Employee Company Marketing Case Study 118

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). Side benefit: Building community by highlighting your customers’ best stuff. ” #3: Instead: Amplify your customers’ best content.

Case Study 166

Case Study Strategy Study Hotels 166

PR 20/20

SEPTEMBER 29, 2020

Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees and 19% of subscribers work at companies with 10,000+ employees.

Case Study 92

Case Study Study Brand Branding 92

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 198

How To Instagram Social Media LinkedIn 198

Communications Conversations

NOVEMBER 2, 2017

I also think we benefitted from the love our community has for the Twins. It was great for internal announcements and employees loved it , but we were starting to lose traction with students. The media had begun regularly talking about game preparations and our fans were pumped. This photo made it real. They are an institution.

Case Study 113

Case Study Journalism Study Instagram 113

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

Case Study 49

Case Study Study Community Nonprofit 49

Melissa Agnes

AUGUST 13, 2014

Next, e-mail the link to all of your employees. Secondly, imagine if KitchenAid refused to communicate on social media immediately after their employee’s rogue tweet left them vulnerable to a defamation lawsuit. Working With Your Community in a Crisis: How Officials of The Boston Marathon Bombing Did It Right.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Build a community. Both CRM Hubspot and customer service software provider Zendesk create customer case study videos with high production value that live on dedicated YouTube channels, like Hubspot’s YouTube Customer Success Stories Channel. Recognize employees. Use gentle humor to outline business challenges.

B2B 170

B2B Social Media Media Education 170

Shift Communications

FEBRUARY 1, 2022

It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. This is because candidates and current employees have become more intentional about what they are looking for in terms of flexibility, culture, mission and the work itself. Employee Wellbeing First.

Brand 135

Brand Branding Employee Case Study 135

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

Stephen Waddington

OCTOBER 10, 2020

However business has a unique opportunity to help promote civil discourse for their employees and the communities that they support. These are the headline findings from the Dialogue Project a study that explores ways of improving civil discourse and reducing the polarisation in society.

Case Study 139

Case Study Airlines Survey Study 139

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19.

Publicity 131

Publicity Case Study Local Public Affairs 131

5W PR

JULY 30, 2024

These actions build trust, foster a sense of community, and ultimately, create loyal brand advocates. Case studies Develop detailed case studies showcasing the impact of the product or service on a specific customer’s business. These in-depth studies are particularly valuable for B2B companies.

Publicity 78

Publicity Case Study Study Employee 78

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 118

Company Employee Case Study Strategy 118

Presspage

AUGUST 7, 2018

The brand story incapsulates all of the facts (announcements, articles, and news coverage) as well as perception and sentiment regarding the brand by itself, its customers, its community, and the public. It’s the eight-second elevator pitch employees rattle off at professional networking events.

Case Study 97

Case Study Storytelling Study Social Media 97

Communications Conversations

MAY 20, 2020

According to SF, the series aims “to provide thought leadership, tips, and resources from Salesforce and our community of Trailblazers to help business leaders manage through crisis; and to provide a forum for community and conversation with peers.” Now, the video episodes are a little long. Most run around 50 minutes.

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

MARCH 1, 2022

In 2021, the company says it added 65 new employees bringing its total to 150. It’s worth noting, the announcement above was written by Linda Zebian who also recently joined the company as the new communications director. Meltwater case study. Muck Rack case study. Muck Racks new comms director.

Software 149

Software Case Study Advertising Advertising 149

Waxing UnLyrical

MARCH 8, 2013

health insurance cost and affordability (certainly something I know I will be thinking about in the future, as and when I start hiring employees). Years later, the first Hot Mommas® Project case study was borne when she was teaching at the George Washington University School of Business, Center for Entrepreneurial Excellence.

Internal 101

Internal International Case Study Insurance 101

Sword and the Script

NOVEMBER 14, 2023

One final point is that business leaders and marketing leaders alike need to stem employee turnover. Invite guest posts from customers, your community and the industry. For example, if you are in marketing, there’s nothing stopping you from asking sales or the product team to lunch or a conversation. It’s not about word choice.

Content Marketing 200

Content Marketing B2B Marketing How To 200

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. There are a number of case studies that I recommend taking a peek at on the 1000heads Slideshare profile , but two in particular stood out to me.

Travel 87

Travel Case Study Creativity Advertising 87

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

NOVEMBER 8, 2022

He told me the company has been in business for roughly 9 years, has 220 employees, 750 clients and has raised $100 million in funding. Lokey grew the company from a single office in San Francisco in 1961 into a worldwide communications leader. Today, Business Wire has nearly 500 employees around the world. “We Content picks.

Corporate 78

Corporate Reputation Case Study Employee 78

Solo PR Pro

APRIL 13, 2021

Despite their characterization, Jason says a majority of influencers are brilliant content creators who’ve built communities and audiences that engage with their content and hang on their every word. You have a wealth of influencers right in front of you, but you don’t tap into them: your employees.

Marketing 89

Marketing Employee Local Community 89

PR Fuel

SEPTEMBER 16, 2020

You can share relevant company information with them like product launches, events in their communities, and important updates. The most well-known case study in crisis communications is Johnson & Johnson’s response to the Tylenol poisonings in the early 1980s that killed seven people. Thought Leadership.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PR for Anyone

JUNE 30, 2022

What are you doing for the community? Think about the positive stories, the great things you do in the community, the great things you do for your employees, and stories that you can tell that add value to a journalist, to a media outlet’s audience. But PR is an opportunity to share the good things in your company as well.

Crisis 130

Crisis YouTube Video Industry 130

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. So if your goal is to do cool, exciting work that makes for good case studies, healthcare probably isn’t right for you. Influencer marketing is another trend that’s gaining traction in medical communities.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

5W PR

JUNE 19, 2024

How Cybersecurity PR Impacts Stakeholder Engagement Engaging with stakeholders – customers, partners, investors, and employees – is all about building trust and engagement. At 5WPR, we’re all about bringing brands and stakeholders together through transparent communication and strong relationships.

Reputation 78

Reputation Company Case Study Leadership 78

PR for Anyone

OCTOBER 20, 2021

Introduce your newest employee. Share your favorite place in the community. Welcome a new business in the community. Create and post a video. Take a picture of your workspace, office, or co-workers. Interview a customer. Post a #TBT (throwback Thursday). Post a fill-in-the-blank question. Share someone else’s content.

How To 130

How To Video Interviews YouTube 130

5W PR

SEPTEMBER 13, 2019

Besides customers or clients, all have employees and owners. It’s also good for lessons learned and a subsequent white paper or case study. And what is their present attitude towards your company? What could change that either positively or negatively? Most organizations have more than one public. Why Does It Matter?

Publicity 68

Publicity How To Case Study Meeting 68

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence.

Media 109

Media SEO Analytics Analysis 109

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. He stood up and declared that technology isn’t a competitive advantage, but rather merely infrastructure, like chairs, desks and computers employees need to do their jobs. That’s my take on a survey by Typeset and Mantis Research.

Survey 120

Survey B2B Marketing Interviews 120

5W PR

NOVEMBER 2, 2016

PR is also ideal for releasing case studies and testimonials that highlight how others have benefited by using your product or have used your product in a new, innovative way. Use PR to promote positive things your company has done in the community and highlight employee achievements that have a direct impact on the company.

Publicity 87

Publicity Case Study Infographics Energy 87