ImPRessions - Crenshaw Communications

JUNE 21, 2016

” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach. But “hyperlocal may be the new global.”

Local 136

Local Case Study Consumer Industry 136

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 198

How To Instagram Social Media LinkedIn 198

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. million hours of Zoom calls.

Publicity 131

Publicity Case Study Local Public Affairs 131

Onclusive

NOVEMBER 8, 2023

Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications There were some serious PR blunders in 2020. But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Crisis Communications Reputation 195

The Hoyt Organization

SEPTEMBER 21, 2024

They’re listening to soundbites on podcasts, and being “entertained” by hyper-localized and unique, but relevant, content that captures and holds their attention. This gives you the ability to communicate with them in their style and tone of voice so that they resonate with your brand. Read the full case study here.

Healthcare 91

Healthcare Industry Strategy Case Study 91

PR for Anyone

AUGUST 11, 2021

Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. This week I want to answer a question that I get asked all the time. Should you pitch the exact same story to the same or to different media outlets at the same time? The answer is, “No.” Unless you’re telling them that you’re doing that.

Pitching 223

Pitching Media Television How To 223

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 40

Case Study Study Communications Banking 40

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. Faculty talk trends and current events.

Communications 121

Communications Case Study Training Reputation 121

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. This is a group of senior-level communicators at the biggest companies in town (General Mills, Toro, Medtronic, etc.) Walk dog. 9:51 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Even if a B2B service has helped a smaller up-and-coming brand, it may still be relevant to local press, specialist media, or social discussion groups. Case studies are some of the most powerful tools a B2B company has, and they can be used and repurposed in a variety of ways to fill in those news gaps.

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Or the Longview Journal in the case of this particular announcement. Meltwater case study. Muck Rack case study. Content picks from around PR tech land. ESG outlook.

Software 150

Software Case Study Advertising Advertising 150

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel. But does it work?

Community 40

Community Local Software Groups 40

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

PR for Anyone

JANUARY 5, 2022

I want you to be the expert. So that is this week’s tip.

Pitching 130

Pitching Strategy Publicity Media 130

PR 20/20

SEPTEMBER 17, 2019

You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities. April 15 - 17, 2020 | San Jose, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Hoyt Organization

SEPTEMBER 10, 2024

Case Studies: Success Stories in Fintech Storytelling The best way to showcase the power of storytelling is through real-world fintech success stories. Our strategy focused on highlighting the company’s innovation, sustainability, and community impact, positioning it appropriately for its end-users and passive investors.

Financial 103

Financial Real Estate Brand Branding 103

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. So if your goal is to do cool, exciting work that makes for good case studies, healthcare probably isn’t right for you. Influencer marketing is another trend that’s gaining traction in medical communities.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Waxing UnLyrical

MAY 27, 2016

Allow me to present a case study, and you decide if my theory is valid. For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. This remarkable organization serves as a safe haven for the city’s most vulnerable youth.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Solo PR Pro

APRIL 13, 2021

Despite their characterization, Jason says a majority of influencers are brilliant content creators who’ve built communities and audiences that engage with their content and hang on their every word. Based on your goals, the best influencer could be the president of the local PTA or lobbyists to persuade the state legislator.

Marketing 88

Marketing Employee Local Community 88

PR for Anyone

AUGUST 4, 2022

And I love to use this analogy of Joe’s Pizza because unless you’re in New York, but anywhere else you think of Joe’s Pizza, New York pizza.

Publicity 130

Publicity YouTube Advertising Advertising 130

Ethical Voices

FEBRUARY 20, 2023

I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. I was in charge of being the liaison to tribal communities.

Ethics 84

Ethics Community Conference System 84

Sword and the Script

DECEMBER 5, 2017

It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. The authors have documented case studies used to support the notion of profitable content marketing. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement. After all, PR folks are called pract itioners, right?

Education 150

Education Course Training Social Media 150

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. For example, case studies and eBooks are excellent ways to showcase your knowledge. Speak to, not at your audience. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 75

Marketing eBook Case Study Social Media 75

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can be an active member of our local digital/comms community. And, in some cases, rethinking exactly WHAT I offer. How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. The client loved it.

Case Study 68

Case Study Social Media Trends Study 68

5W PR

NOVEMBER 2, 2016

PR is also ideal for releasing case studies and testimonials that highlight how others have benefited by using your product or have used your product in a new, innovative way. Use PR to promote positive things your company has done in the community and highlight employee achievements that have a direct impact on the company.

Publicity 87

Publicity Case Study Infographics Energy 87

PRSay

DECEMBER 27, 2018

It involves: Writing an eight-page narrative with 20 different case-study-like examples, including measurable outcomes, from throughout your career. Securing a total of six letters of support including four PR or communication professionals, one non-PR professional and your Chapter, Section or District. “The

Case Study 74

Case Study Writing Energy Resources 74

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. For example, case studies and eBooks are excellent ways to showcase your knowledge. Speak to, not at your audience. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 68

Marketing eBook Case Study Measurement 68

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. This book offers a fresh perspective on how marketers are using media to promote their brands with specialized case studies.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. For example, case studies and eBooks are excellent ways to showcase your knowledge. Speak to, not at your audience. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 60

Marketing eBook Case Study Measurement 60

Stuart Bruce

OCTOBER 17, 2015

This year I’ve judged the CIPR Pride awards and the SOME communications awards for social media, as well as PR awards in Ukraine and Bulgaria. As a PR trainer I love it because the winners should give me a constant source of fresh new case studies to use as examples of best practice. Less time, less money, more people.

Social Media 60

Social Media How To Media YouTube 60

Barokas

DECEMBER 20, 2017

Learning how one utility set up a community solar farm or a battery storage unit helps other utilities glean concrete lessons and plan their own programs. Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do. Read, read, read.

Construction 68

Construction Healthcare Leadership Local 68

Buzzstream

JUNE 20, 2018

SaaS companies, for example, could utilize case studies to highlight the work their favorite customers are doing. Retailers could easily create content around particular branches and stores, earning local links and media mentions. We send out social media blasts, tag everyone, and create a community around one promotion.

Retail 70

Retail Case Study Examples Community 70

Buzzstream

OCTOBER 30, 2018

Marketing sent out vendor communications to products that made the reports. The community development team worked to reach out to companies included in the lists to acquire quotes and put together press kits for those companies to share the news (people love when you create content for them!). The Campaign’s Impact.

Software 56

Software Report Data Strategy 56