The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. CONTENT STRATEGY AS A COMPETENCY. Get the Digital PR Tips News letter. Altimeter ).

Strategy 149

Strategy B2C SEO Social Media 149

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well.

B2B 100

B2B Infographics B2C Case Study 100

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? A3: Digital transformation is taking place across the organization. HR, for example.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Sword and the Script

MARCH 1, 2022

Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Content picks from around PR tech land.

Software 149

Software Case Study Advertising Advertising 149

Buzzstream

JULY 1, 2024

Looking at uSERP’s study in 2022, we see that digital PR and content marketing were most popular with guest posting in third. Although it’s not specified in the article, high-end is in that 75+ range I mentioned above, and it most likely refers to news publications achieved through digital PR.

SEO 118

SEO Study Google Data 118

Rock the Status Quo

JANUARY 12, 2016

A Mini Self-Case Study. I thought I’d share a little bit of my thinking processes when it comes to repurposing content, in hopes of inspiring you to do the same. My goal, as always, is to create content that integrates all aspects of digital PR: traditional PR, content marketing, social media and SEO.

Infographics 100

Infographics SEO LinkedIn Twitter 100

The Proactive Report

AUGUST 5, 2016

.” Telling stories about real people and publishing case studies about customers goes a long way towards building that trust. The media wants trusted sources they can rely on who will provide them with excellent content. If you consistently provide good quality content you can become that source.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

ZudePR

MAY 20, 2015

#PRstack launched in March and today we publish My #PRstack: a practical guide to modern PR tools and workflow. The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice. The ebook is distributed free under a Creative Commons license via the #PRstack community.

eBook 60

eBook Tools How To Case Study 60

Sword and the Script

JANUARY 21, 2017

In a piece for Ragan’s PR Daily – 3 ways media metrics can help you handle PR crises – she draws a distinction between “a snarky comment” and bona fide media crisis that “threaten to compromise an organization’s credibility.”. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML]. Give our services a try.

Social Media 60

Social Media Crisis Marketing Media 60

The Proactive Report

MARCH 16, 2016

We’ll be doing a Q&A on the value of visual social hubs and sharing some case studies. This week’s guest on the #DigitalPR chat is Alicia Whalen of Hashtagio. Follow her @Alicia_Whalen. Join us on Friday at 10 am P 1 pm E.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

We’ll be doing a Q&A on the value of visual social hubs and sharing some case studies. This week’s guest on the #DigitalPR chat is Alicia Whalen of Hashtagio. Follow her @Alicia_Whalen. Join us on Friday at 10 am P 1 pm E.

Infographics 100

Infographics Video Case Study Print 100

ZudePR

JANUARY 21, 2016

I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Not just websites either; wider web marketing as well. Digital PR. Truthfully.

Digg 104

Digg SEO System Reddit 104

ZudePR

JUNE 10, 2015

When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. The My #PRstack ebook comprises 18 case studies by public relations practitioners explaining how they use online tools to help them get their work done.

eBook 68

eBook Engineering Case Study Tools 68

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Buzzstream

JANUARY 22, 2025

They’re the markets that we’re working with mainly. But yeah, it’s mainly anything that’s now extremely competitive in the service is really still where you’ll need your digital PR, but also to make a difference, you will need guest posts and niche edits. What I told you in the beginning.

Engineering 62

Engineering SEO How To Google 62

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. It turns out that much like myself, Darren is a content junkie, always on the lookout for interesting, inspiring content.

Creativity 117

Creativity Digital PR Data Pitching 117

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. More on this in a bit.)

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

MARCH 18, 2025

So, even if I only get 10 links, my cost per link for this strategy is $420, which aligns with the price of a digital PR link based on our survey. For our State of Digital PR survey, I used Infogram. (I I mention a few other visualization options in our content marketing tools post.) referring domains.):

Transportation 62

Transportation How To Survey Data 62

Buzzstream

DECEMBER 2, 2024

After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digital PR scene. Educate clients on digital PR Digital PR is relatively new in Australia.

Digital PR 62

Digital PR Case Study Media Pitching 62

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah. What would you say?

Digital PR 62

Digital PR SEO Pitching Strategy 62

Sword and the Script

DECEMBER 10, 2024

I wouldnt be surprised if we see more brands, companies, and thought leaders jumping on board, whether thats through podcast ads, starting their own shows, or making guest appearances part of their marketing game plan. Britt Klontz | Founder, Digital PR Consultant | Vada Communications 4. Its reducing the human element.

Marketing 216

Marketing Content Marketing Data Pitching 216

Buzzstream

DECEMBER 11, 2024

I worked in SEO and content marketing at Siege Media, using BuzzStream as a customer. In this SEO case study, Ill explain exactly how we gained almost 300% more organic traffic amidst one of the most tumultuous times in SEO history. I also like to do some manual searching for content competitors. Molded by it.

SEO 62

SEO Google Writing Blogging 62