Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? They also know Contently gave that information to them.

Case Study 110

Case Study Marketing Study Content Marketing 110

Sword and the Script

AUGUST 16, 2016

In this case, market research has consistently demonstrated people favor recommendations from peers over brands. So while content marketing is the new branding , it’s becoming more evident that PR is the best kept secret in content marketing. No easier opportunity exists than in repurposing content.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Sword and the Script

DECEMBER 13, 2022

Alternatively, (or in addition to) I also publish a separate monthly email newsletter that rounds up must-reads from across marketing and PR. The 6 Top B2B Content Formats Buyers Find Most Valuable. This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. PR Tech Sum].

Blogging 173

Blogging B2B Software SEO 173

Sword and the Script

FEBRUARY 3, 2018

1) Content marketers as librarians . “If That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. They end up publishing way too much content in an attempt to maintain traffic. Does Blockchain Really Have Marketing Potential?

Content Marketing 67

Content Marketing Creativity Apparel Marketing 67

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. In fact, most isnt.

Digital PR 62

Digital PR Pitching Study Google 62

Sword and the Script

DECEMBER 1, 2015

Take the Full Content Marketing Prescription. The same is true for content marketing. Consistency is the single most valuable attribute of effective content marketing – and the prescription lasts for the life of a business. Of course you would and I would too. Most businesses won’t have the success of 3.6

Content Marketing 60

Content Marketing Marketing YouTube Insurance 60

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Content picks from around PR tech land.

Software 150

Software Case Study Advertising Advertising 150

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Thats why we always make sure to research contacts every single time we have a new campaign to sell into the press, to make sure they are still relevant, clean and up-to-date.

Digital PR 62

Digital PR International Internal Data 62

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). The post is pitch perfect. It all just seems kinda forced. It hits all the right notes. For all of us here in Minnesota.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. They wanted to create an educational program on inbound marketing for HubSpot customers.

B2B 74

B2B Content Marketing Trends Marketing 74

Presspage

AUGUST 7, 2018

It combines content marketing strategy, brand journalism, and public relations efforts to consistently tell the story of the brand through imagery and content across multiple platforms. It’s the eight-second elevator pitch employees rattle off at professional networking events.

Case Study 97

Case Study Storytelling Study Social Media 97

Sword and the Script

JULY 20, 2021

Customer case studies, testimonials and reviews. They Ask, You Answer content—answers to questions frequently heard in sales meetings. While your content marketing strategy is your primary lead nurturing strategy, it doesn’t do you much good unless it’s easy to find. Pricing information. Online publications.

B2B 190

B2B Company Marketing SEO 190

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. This trails traditional stables including case studies, videos and white papers. This was true for both the one-year and five-year trends. Talk to Us !

Infographics 80

Infographics Data Case Study Content Marketing 80

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram.

eBook 136

eBook Product Launch Software Internal 136

Contently - Strategy

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Add value by guiding the user toward a solution like a relevant resource, case study, or product page. It can be the ultimate factor that makes or breaks a B2B content program.

B2B 143

B2B Trends Video Course 143

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. Muck Rack case study with The Motley Fool. Second, the gates are creating niches.

Software 87

Software Case Study Pitching Technology 87

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this.

Tools 137

Tools Publicity SEO Measurement 137

Sword and the Script

MARCH 27, 2018

Nine times out of ten, a story about how the world is ending will overwhelming draw more interest than a case study about how anyone can prevent the end of the world. 4 Big Media Trends that have Upended PR and Marketing. If it sounds amazingly similar to the concept of good content marketing , you’re right.

Media Relations 85

Media Relations Media Trade Shows Journalism 85

Sword and the Script

DECEMBER 28, 2022

The survey also asked respondents which content formats they found most valuable in researching B2B purchases. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and.

B2B 148

B2B Marketing Survey Software 148

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Buzzstream

OCTOBER 30, 2018

Many content marketers stress that the most important part of content marketing is creating great content, and benefits will come. Yes, building great content is extremely important. Especially if you’re publishing that content on a site that doesn’t have a high domain rating.

Software 56

Software Report Data Strategy 56

prTini

OCTOBER 31, 2014

The Sticky Note: A Stupid Simple-Approach to Better Content Marketing Brainstorms. Mashable’s Branded Content Editor Talks Pitching. What You Should Learn From Rejected Pitches. When It Comes to Pitching, Share the Wealth. Want more PR case studies delivered directly to your inbox?

Case Study 44

Case Study Infographics YouTube Pitching 44

Sword and the Script

JANUARY 1, 2019

4) 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. I’m hard-pressed to see applications in marketing or PR for virtual reality because it walls off the real world with a physical barrier like a headset or goggles. 5) Did Outbrain Try to Pitch Content Marketing at Cannes?

Content Marketing 61

Content Marketing Survey B2B Google 61

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. It works as an on-ramp for formal case studies too. It’s a classic example of why content marketing and public relations need each other. You finally get a response and you click to open the message with baited breath. Then your heart sinks. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Buzzstream

JUNE 5, 2024

Some people refer to digital PR as content-led link building. There are also asset-less digital PR strategies that include pitching quotes to journalists. Instead of showing you digital PR examples by industry, I’ve broken it down into different ideation strategies and vehicles that drive the content. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

Solo PR Pro

MARCH 13, 2018

Content Marketing. Draft a checklist, template or even white paper or a case study that you can share via your website. This allows you to show off your expertise without having to deliver content on a strict schedule. You can customize for specific clients or secure space and market to the public.

Leadership 61

Leadership Case Study Video Writing 61

Landis PR

FEBRUARY 28, 2022

PowerPoints can become blogs; press releases can become articles; new business pitches can become case studies for other clients – its content reincarnated. . I’m not efficiently getting to the point that you should utilize your web content to repurpose and revamp materials and work you’ve already done.

Web 59

Web SEO Case Study Writing 59

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. It turns out that much like myself, Darren is a content junkie, always on the lookout for interesting, inspiring content. Like putting this in quotes.

Creativity 117

Creativity Digital PR Data Pitching 117

Sword and the Script

OCTOBER 17, 2017

This one rule alone applies to a lawyer’s bio, LinkedIn profile, case studies, testimonials, website copy, ad copy, email marketing, among other things. As I mentioned above, lawyers are missing out on the opportunity to use the internet, specifically content marketing, to push leads (potential clients) down the funnel.

Marketing 80

Marketing Ethics Interviews Meeting 80

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

Journalistics

MARCH 2, 2013

You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. Bonus tip: sure you can talk about your internship experience, but if you prepare a case study or presentation on the work you did, you would make a stronger impression.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Buzzstream

DECEMBER 6, 2024

When it comes to pitching, founderPeter has this advice for pitching: The people who do the following when using SOS almost always have successful pitches. Having a pitch written for the perfect match is definitely better than writing on the fly. When you find a relevant opportunity, pitch quickly. Be ready to go.

Case Study 116

Case Study Pitching B2B Tools 116

The Hoffman Agency

DECEMBER 7, 2017

Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. I found that one of the key takeaways of media pitching is whether you work in the U.S.

Pitching 28

Pitching Analysis Case Study Local 28

Prowly

FEBRUARY 26, 2025

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Try Prowly free for seven days - no credit card needed.

Digital PR 104

Digital PR Case Study SEO Measurement 104