5W PR

APRIL 13, 2025

Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market. Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry.

Storytelling 78

Storytelling Case Study Measurement Education 78

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Branding Brand Ethics 78

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. The publication rhythm is reliable. For responses to be included, the respondent’s organization had to be using content marketing for at least one year.

Content Marketing 118

Content Marketing B2B Study Marketing 118

Deirdre Breakenridge

MAY 23, 2017

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282

prTini

SEPTEMBER 30, 2014

spiders, snakes, public speaking, dark places, etc.), The post Thinking Inside the Box: A Content Marketing Case Study appeared first on prTini. Case Study Influencer Marketing Public Relations' Expand Hello Fearless’ online footprint. Drive signups for Hello Fearless’ email list.

Case Study 55

Case Study Study Content Marketing Marketing 55

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. In the meantime, it needed to be sustainable: I did not want to take the route of trading money for links in guest publications.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Sword and the Script

AUGUST 13, 2024

Concur owned 65% of the market, Brex was entering – they positioned themselves on the same level. Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. Blogging is still a huge part of its marketing machine. Ads made $$.

Creativity 103

Creativity B2B Examples Marketing 103

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” the single most common answer (42%) was “the content was too general.” Comment: These points are about B2B content relevancy. When asked “Why?”

B2B 166

B2B Case Study Survey Content Marketing 166

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. But owned media — blogs, tip sheets, case studies, webinars, etc. [By Lisa Davis]. We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Sword and the Script

APRIL 8, 2017

Why would any publication accept a story pitch, aside from respecting its readership, if they know another brand will pay for the same space? This is why content marketing is the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing content vs. content marketing.

Content Marketing 83

Content Marketing Social Media Marketing Media 83

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. This isn’t a reflexive reaction either. Red Bull, Johnson & Johnson).

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Sword and the Script

NOVEMBER 29, 2016

Timely, tailored, and fitting for both the journalist and the publication. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . It was a good pitch.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this.

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

Content Marketing 82

Content Marketing Marketing Web SEO 82

5W PR

MARCH 8, 2025

Share insights from recent events and engage with other speakers’ content. Creating High-Impact Content Content marketing establishes authority and keeps you visible between speaking engagements. Create case studies detailing successful events and measurable audience impact.

Branding 78

Branding Brand LinkedIn Case Study 78

Stuart Bruce

SEPTEMBER 23, 2015

Content marketing is one of the hottest topics in marketing communications and public relations. That said, if you’re a PR professional who wants to learn more about the basics of content marketing, it’s well worth a watch. Source: Content Marketing Institute.

Film 60

Film Content Marketing Case Study Marketing 60

Onclusive

JUNE 23, 2022

Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity.

Strategy 195

Strategy Marketing Measurement eBook 195

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

DECEMBER 13, 2022

This is the 13 th year of publication for Sword and the Script – hence the top 13 posts for 2022. The year isn’t quite done yet and there are a few more in the queue for publication. That roundup, and some of the reviews I’ve written, stem from the observation that the trade publications in PR don’t consistently cover technology.

Blogging 173

Blogging B2B Software SEO 173

Sword and the Script

FEBRUARY 3, 2018

1) Content marketers as librarians . “If That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. They end up publishing way too much content in an attempt to maintain traffic. Does Blockchain Really Have Marketing Potential?

Content Marketing 67

Content Marketing Creativity Apparel Marketing 67

Sword and the Script

FEBRUARY 16, 2021

The Edelman survey offered additional context: 59% indicated they felt “most news organizations are more concerned with supporting an ideology or political position than with informing the public”. Keep your content marketing separate and distinct. 61% say “the media is not doing well at being objective and non-partisan.”.

Government 152

Government Survey Ethics Media 152

Sword and the Script

AUGUST 16, 2016

In this case, market research has consistently demonstrated people favor recommendations from peers over brands. So while content marketing is the new branding , it’s becoming more evident that PR is the best kept secret in content marketing. No easier opportunity exists than in repurposing content.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

5W PR

NOVEMBER 2, 2016

Most businesses think that marketing is the best way to target customers. Public relations takes a lot of time, effort, and persistence. In marketing terms, this is known as “earned media,” which holds more weight than other types of media. For instance, partner PR with content marketing. Attract attention.

Publicity 87

Publicity Case Study Infographics Energy 87

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. What sort of sales content helps close deals?

Content Marketing 60

Content Marketing Study Marketing B2B 60

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. They wanted to create an educational program on inbound marketing for HubSpot customers.

B2B 74

B2B Content Marketing Trends Marketing 74

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Award Winning Digital PR Agency Work It feels like a pat on the back when a strategy pays off.

Digital PR 62

Digital PR Internal International Data 62

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer.

Content Marketing 60

Content Marketing Marketing Television Film 60

Sword and the Script

MARCH 1, 2022

This is often a public signal a company can send to show the market it believes what it’s saying. Content picks from around PR tech land. Meltwater case study. Muck Rack case study. Some of these syndications, or “pick-ups” are better than others. click image for higher resolution).

Software 150

Software Case Study Advertising Advertising 150

Presspage

AUGUST 7, 2018

It combines content marketing strategy, brand journalism, and public relations efforts to consistently tell the story of the brand through imagery and content across multiple platforms. commercials, social media posts, ratings and reviews, articles, announcements, case studies, etc.)

Case Study 97

Case Study Storytelling Study Social Media 97

Sword and the Script

FEBRUARY 9, 2016

Top search results for a similar query, in the form of a question, “ can a frog really freeze and come back to life ,” include credible-looking sites such as Science Line , Live Science and the Journal News – a Cox Media-owned publication serving Butler County, Ohio. The Frozen Frog Lesson of Content Marketing.

Content Marketing 60

Content Marketing Facebook Marketing Viral 60

Sword and the Script

JULY 20, 2021

Customer case studies, testimonials and reviews. They Ask, You Answer content—answers to questions frequently heard in sales meetings. While your content marketing strategy is your primary lead nurturing strategy, it doesn’t do you much good unless it’s easy to find. Online publications. Pricing information.

B2B 190

B2B Company Marketing SEO 190

Sword and the Script

SEPTEMBER 20, 2016

In addition, these people are doing it as if the graphic was new – and without the context that existed at the time of original publication, or the footnotes that accompany the original post. The important lesson here is that context matters in content marketing. Looking for future proof content marketing help? .

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Sword and the Script

MARCH 26, 2024

43% said it “offers concrete guidance and case studies.” Third, they want to know the vendor is capable of solving their problem for them (guidance and case studies). >>> Sword and the Script Media can help with B2B marketing, PR and social media. >>> Need an extra pair of hands?

Leadership 162

Leadership B2B Study Survey 162

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48