Wadds Inc.

MARCH 29, 2024

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. It’s not every book about internal communications that offers a revolution. While a technical expert, she does not rely on jargon.

International 116

International Internal Strategy Communications 116

Wadds Inc.

FEBRUARY 3, 2025

At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world. His career has included academic and senior corporate and leadership roles in the CIPR and PRCA.

Company 93

Company Public Affairs Government Case Study 93

5W PR

FEBRUARY 17, 2025

This includes internal messaging for employees, external statements for customers, and responses to media inquiries. Avoiding corporate jargon and using a human tone can make communications more relatable and trustworthy. This involves identifying the root cause, implementing corrective actions, and improving internal processes.

Crisis 78

Crisis Brand Branding Case Study 78

Prowly

FEBRUARY 28, 2025

It amplifies positive experiences by showcasing positive reviews, testimonials, and case studies to a broader audience, leveraging the voice of satisfied customers to inspire further advocacy. It builds credibility through authenticity since advocates are trusted more than corporate entities.

Brand 104

Brand Branding Employee Case Study 104

Prowly

FEBRUARY 26, 2025

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Case study: Notion's user-driven digital PR strategy Did you know that Notion's growth wasn't fueled by traditional public relations and press releases?

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Waxing UnLyrical

MARCH 8, 2013

Happy International Women’s Day! Well, I will let them tell you: “The Hot Mommas® Project is an award-winning social venture that pairs the world’s largest digital case study library of female role models with cutting-edge teaching tools.” In a good way. What is the Hot Mommas Project?

International 101

International Internal Case Study Insurance 101

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 101

Corporate Airlines How To Crisis 101

Communications Conversations

NOVEMBER 2, 2017

Corporate newsrooms are often very dated, and not very well done (in this blogger’s opinion). It was, essentially, an internal newspaper for the University of St. It was great for internal announcements and employees loved it , but we were starting to lose traction with students. They are an institution.

Case Study 113

Case Study Journalism Study Instagram 113

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

Stephen Waddington

FEBRUARY 15, 2022

Such discussions also ignore the role of other business functions within the organisation, such as the integration of sales and marketing, or the way that internal communications and human resources collaborate. There are different priorities for corporate and financial public relations relative to consumer and trade public relations.

Trends 157

Trends Publicity Marketing Case Study 157

Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Measurement Pinterest 40

Wadds Inc.

MAY 26, 2024

report explores how the corporate communications function can help companies proactively manage the growing challenge of social and political polarisation. It asked us to investigate the role of corporate communications in helping companies manage social and political polarisation. A new Wadds Inc.

Corporate 59

Corporate Communications Case Study Study 59

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed. What are the goals of my internal stakeholders? Start by solving a problem.

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

5W PR

AUGUST 12, 2024

Public threats of lawsuits by corporations don’t achieve really any reputational benefits. In this case it added more problems and extended the life of a negative story. They’ve even threatened to sue their partners, creating more negative news for themselves than the other airlines had to contend with. What Can We Learn from This?

Airlines 60

Airlines Case Study Reputation Study 60

Presspage

FEBRUARY 8, 2021

The white paper offers key insights such as: Key checklists per phase, and Great case studies with very hands-on examples Receive your own copy via e-mail after filling out the form below. Ensuring brand messaging is consistent across all channels, internally and externally is more difficult than ever—especially in a crisis.

Crisis 127

Crisis Crisis Management Case Study SEO 127

Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators.

International 122

International Internal Case Study Analysis 122

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Teams have supported leaders in listening, planning and engaging with internal and external stakeholders. It has shown the strategic role of communications.

Report 144

Report Communications Government Crisis 144

PRSay

OCTOBER 29, 2021

There has been an increased focus in corporate America on DE&I, which opens doors for more perspectives at decision-making tables. Are [brands just] slapping a rainbow pride flag on their products, but not sincerely investing in the LGBTQ+ community (internally and externally)? Now, the question is: “Are we being authentic?”

Nonprofit 158

Nonprofit Case Study Corporate Tools 158

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Prepare in advance.

Social Media 120

Social Media Conference Media Corporate 120

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Similarly, 72% of U.S. Put your audience first.

Government 152

Government Survey Ethics Media 152

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. Meltwater case study. Muck Rack case study.

Software 150

Software Case Study Advertising Advertising 150

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

JANUARY 9, 2024

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. A new Gartner report suggests a better corporate intranet can help engage and retain employees.

Brand 172

Brand Branding Reddit Pitching 172

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled.

Communications 129

Communications Software Internal International 129

Cision

JULY 5, 2016

If not, consider multiple internships with different types of marketers: a PR firm, an advertising agency, an internal corporate marketing team. Ideally, completing an internship with a company that can introduce you to numerous facets of marketing would be a great introduction.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. Real corporate social responsibility is behaving in a social responsible way. Not just saying you do or putting a shine on part of what your business does, while the rest continues to act irresponsibly.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Communications Conversations

JANUARY 14, 2015

Over my almost 20 years in the communications business, I’ve spent a fair amount of it on the corporate communications side. I’ve worked on the corporate side (McGladrey, Fairview). Corporate communicators LIVE in meetings. And, they were a big part of how we nurtured relationships with internal clients.

Corporate 60

Corporate Writing Communications International 60

PR Job Coach

SEPTEMBER 10, 2013

Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Just last week we learned from an article in the Atlantic that barely one third of the U.S.

Pinterest 120

Pinterest Case Study International Internal 120

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. Coleman’s pedigree in crisis communications is unrivalled, having been the Head of Corporate Communications for Greater Manchester Police. Coleman’s manual is reassuringly comprehensive.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Sword and the Script

SEPTEMBER 5, 2023

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. Corp comm departments are chronically underfunded and lower on the corporate priorities list. SocialChorus was merged with Dynamic Signal and rebranded as FirstUp. The cross-sell and upsell of new tools is harder than most expect.

Software 182

Software Marketing Leadership B2B 182

Prohibition

AUGUST 26, 2019

International Women’s Day – Katy Shaw. As part of International Women’s Day, Emerald Publishing celebrated with the help of Prohibition in creating a video focusing on female talent in academia.

Case Study 48

Case Study Video Study Film 48

Wadds Inc.

JANUARY 12, 2023

Pertinent case studies and useful quotes from eminent voices and market-leading businesses are sprinkled throughout (Thomson cites cases as varied as Amazon, ACOSVO and Alastair Campbell) – this book is weighted towards the practical. He examines the importance of traditional media, social media, and politics to reputation.

Reputation 98

Reputation Public Affairs Case Study Internal 98

Communications Conversations

APRIL 13, 2017

The team is full of experts that act as an internal agency to our staff clients. At the AAN, we have an internal “coffees and case studies” meeting to discuss highlights from campaigns in which we have tried new and innovative techniques. million individual emails a year. The content is so great and useful.

Case Study 113

Case Study Study Analytics Meeting 113

Waxing UnLyrical

MARCH 9, 2015

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl.

International 40

International Internal Case Study Web 40

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Why did you choose the topic, “Are You a #ContentMachine”? .

Survey 90

Survey Content Marketing Marketing Measurement 90

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. ” 3.

International 40

International Internal Case Study Banking 40