ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! research, duties and projects as required.

B2B 291

B2B Policies Case Study Enterprise 291

Waxing UnLyrical

MARCH 26, 2012

And I hope that by sharing it with you (with OA’s permission, which I’m grateful for), it will give you some ideas on implementing not just creative campaigns for your clients/organizations, but on setting them up the right way so that you can really gauge the effectiveness when you’re done.

Case Study 105

Case Study Internal International Study 105

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), the eyes of customers or journalists.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

APRIL 2, 2025

This could include: Tutorial videos explaining how to use your platform Behind-the-scenes looks at security features Tips for better money management Q&A sessions addressing common financial questions Give influencers creative freedom within defined parameters. The campaign generated: 4.2 million impressions 8.7%

Marketing 78

Marketing Financial Case Study Education 78

Waxing UnLyrical

MAY 29, 2012

Wouldn’t a Pinterest page possibly be worthwhile, so that you could pin the creativity of your customers? Manwich: A Case Study on Social Media Listening. For example, in 24 hours Manwich had two people post photos via Instagram. I did a Flickr search for Manwich and got over 1,500 results!

Case Study 87

Case Study Social Media Study Pinterest 87

Communications Conversations

JUNE 9, 2022

But, there are certainly case studies out there of leaders who are doing this semi-regularly. The post 5 creative tactics to get your executives posting more consistently on LinkedIn first appeared on Arik Hanson. This is an easy way to give them a peek into who the exec is, and what they care about.

LinkedIn 152

LinkedIn Creativity Employee Case Study 152

Onclusive

OCTOBER 23, 2019

Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Creative and design abilities. Skills/Attributes.

Marketing 46

Marketing Case Study Software Analytics 46

Shift Communications

JULY 28, 2017

Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. With our goal clearly defined and our audience and channel strategy in place, the next step is creatives and messaging. to key customer segments likely influenced by the negative media attention. Email Marketing.

Case Study 92

Case Study Crisis Study Strategy 92

Sword and the Script

DECEMBER 3, 2024

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. Just like AI can be trained to write copy, AI can be trained to write code.

Software 176

Software Measurement B2B Training 176

Communications Conversations

OCTOBER 24, 2014

Just one (creative) part of a much larger campaign. Then, here comes Target creating content like this that’s inherently useful as parents and others seek creative ideas to celebrate Halloween. Kudos, Target.

Instagram 146

Instagram Case Study Brand Branding 146

5W PR

APRIL 16, 2025

This balance requires: Clear briefing documents that outline key messages Regular check-ins with influencers Content review processes that don’t stifle creativity Performance metrics that track both engagement and message retention Measuring Impact and ROI PR teams need specific metrics to evaluate influencer marketing success.

Guidelines 78

Guidelines Brand Branding Marketing 78

Communications Conversations

FEBRUARY 11, 2022

Thomas, we discussed a case study. The centerpiece of the campaign continues to be the “creative” (in this case, a 60-second TV commercial), while social gets short shrift. In most cases, social is nothing more than an afterthought. Certainly, that appears to be the case here.

Case Study 78

Case Study Study Agency Creativity 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! . Creative and collaborative environment that emphasizes your personal growth. Summer Fridays.

B2B 203

B2B Policies Case Study Enterprise 203

David PR Group

AUGUST 14, 2019

Lots of websites look alike, many folks are blogging about the same topics (except me), and each day it becomes harder and harder to showcase your business creatively. Today, I want to suggest beefing up your use of case studies in your marketing. Here are a few key things to think about when creating case studies: Find a hook.

Case Study 57

Case Study Study Marketing Financial 57

Shift Communications

OCTOBER 27, 2014

Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. With the copy in hand, we tapped our uber-talented Creative Services team to design an infographic. I sense a case study coming on… after we finish off the Halloween candy. Creative Data Marketing' Zach Burrus.

Infographics 164

Infographics Case Study Creativity Data 164

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. So I think keeping your ear to the ground is just essential in digital PR as well and again, creative campaigns, evergreen assets. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

prTini

SEPTEMBER 30, 2014

In conjunction with their launch last month, they wanted a creative campaign that would pique the interest of a small group of highly targeted, “fearless” female influencers. The post Thinking Inside the Box: A Content Marketing Case Study appeared first on prTini. Case Study Influencer Marketing Public Relations'

Case Study 55

Case Study Study Content Marketing Marketing 55

Flack's Revenge

JANUARY 25, 2023

She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value.

Case Study 156

Case Study YouTube Measurement Interviews 156

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Leveraging Social Proof and Third-Party Validation Customer testimonials, case studies, and industry awards provide external validation that makes your story more compelling to media.

Strategy 78

Strategy Case Study Pitching Measurement 78

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

Agility PR Solutions

AUGUST 12, 2019

A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a misunderstanding of how brands grow and prosper.

Creativity 70

Creativity Advertising Advertising Crisis 70

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Case Studies. Case studies and success stories are the top content for buyers because they convey peace of mind. I’d recommend for you to check out Canva.com. Whitepapers.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Case studies and success stories Showcase success stories through compelling case studies. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Sword and the Script

JANUARY 6, 2015

He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. It is indeed a tragic story, yet hardly approaches the “worst” PR crisis case study classics like Exxon or Tylenol. PR crisis communications PR crisis'

Case Study 60

Case Study Crisis Study Crisis Communications 60

Stuart Bruce

MARCH 6, 2014

One of the topics we cover in my online PR master classes is how powerful images can be – if they are authentic, fun,creative or interesting. Case Study public relations BarackObama David Cameron Patrick Stewart' My favourites are Patrick Stewart and Jamie Reed.

Case Study 118

Case Study Twitter Study Creativity 118

Onclusive

AUGUST 9, 2021

Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), PR pros are often tasked with reviewing and editing when appropriate.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

OCTOBER 10, 2017

Check out this monster case study from AccessDirect. After studying these three distribution channels, you may realize it’s time to revamp your practices so they appeal to the modern market. However, you should never be afraid to get creative and try something completely new! . About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

Onclusive

MARCH 8, 2018

However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building. AI can help power our productivity in these more creative capacities.

Case Study 170

Case Study Engineering Measurement Big Data 170

PRSay

NOVEMBER 23, 2020

Plus, once you nail it, you can repurpose it for tip sheets, case studies, survey stories and more. Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. Make this the year that you finally drop the inverted pyramid. Stop boring them.

Writing 199

Writing Case Study Training Storytelling 199

Waxing UnLyrical

MAY 2, 2019

Image by stevepb via Pixabay, Creative Commons CC0. The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting. And this project reminds me why as I watched my team leverage their talent to amplify The Harmony Project’s mission.

Case Study 49

Case Study Study Community Nonprofit 49

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios.

Creativity 81

Creativity Communications Brand Branding 81

Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy.

Case Study 40

Case Study Study Communications Banking 40

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. Proactive angles must be timely and creative to resonate with media, but they should also align with key company messaging in order to support business goals.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. Proactive angles must be timely and creative to resonate with media, but they should also align with key company messaging in order to support business goals.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies.

Case Study 178

Case Study SEO Film Video 178

PRSay

SEPTEMBER 13, 2021

In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning. Today the concern in question may be less about a celebrity hiding payment than it is about growing legions of social media influencers and how best to reveal relationships with sponsors.

Ethics 181

Ethics Case Study Analysis Exercises 181