Communications Conversations

APRIL 2, 2019

You’ve read influencer marketing case studies. All JL had to do was figure out a creative way to insert themselves into the picture. With modern-day influencer marketing, I feel like some companies are getting a little too prescriptive with what they want influencers to create. They acted.

Case Study 140

Case Study Study Marketing Radio 140

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. The Onclusive marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue. . Creative and design abilities.

Marketing 46

Marketing Case Study Software Analytics 46

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Email marketing. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Here’s what you have: -3+ years of experience in PR, communications, or marketing.

B2B 291

B2B Policies Case Study Enterprise 291

Sword and the Script

DECEMBER 3, 2024

If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need. The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. High probability means everyone is saying the same things.

Software 176

Software Measurement B2B Training 176

Contently - Strategy

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. Creativity. How can we get creative with content marketing? Marketers can’t produce their best work if they’re burnt out.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Communications Conversations

OCTOBER 24, 2014

Here’s what I found interesting: There goes Target again pushing the digital marketing envelope. Taking calculated risks and pushing the digital marketing envelope when it comes to communicating and marketing to customers via social channels. Just one (creative) part of a much larger campaign. Kudos, Target.

Instagram 146

Instagram Case Study Brand Branding 146

Prowly

FEBRUARY 26, 2025

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Here are some of the best choices: Semrush: an all-in-one digital marketing tool that helps companies analyze their online presence. Try Prowly free for seven days - no credit card needed.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Waxing UnLyrical

MAY 29, 2012

Wouldn’t a Pinterest page possibly be worthwhile, so that you could pin the creativity of your customers? Manwich: A Case Study on Social Media Listening. For example, in 24 hours Manwich had two people post photos via Instagram. I did a Flickr search for Manwich and got over 1,500 results!

Case Study 87

Case Study Social Media Study Pinterest 87

David PR Group

AUGUST 14, 2019

So much of today’s marketing is unoriginal and gray. Lots of websites look alike, many folks are blogging about the same topics (except me), and each day it becomes harder and harder to showcase your business creatively. Today, I want to suggest beefing up your use of case studies in your marketing. Get them early.

Case Study 57

Case Study Study Marketing Financial 57

Shift Communications

JULY 28, 2017

Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. With our goal clearly defined and our audience and channel strategy in place, the next step is creatives and messaging. Email Marketing. Natalie Cullings, Marketing Analyst. Lisa Zanchi, Marketing Analyst.

Case Study 92

Case Study Crisis Study Strategy 92

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Internal Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

MAY 13, 2021

They typically have some PR experience – internship, part-time or full-time – in an agency setting or as an in-house comms or marketing team member. . Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Creative and energetic personality! . Diverse range of clients.

B2B 203

B2B Policies Case Study Enterprise 203

Shift Communications

OCTOBER 27, 2014

Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. With the copy in hand, we tapped our uber-talented Creative Services team to design an infographic. I sense a case study coming on… after we finish off the Halloween candy. Marketing Analyst. Zach Burrus.

Infographics 164

Infographics Case Study Creativity Data 164

Sword and the Script

NOVEMBER 10, 2020

B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications , “68% of B2B marketers are not proud of their own content.”. Check out our services.

B2B 174

B2B Marketing Survey Case Study 174

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

OCTOBER 10, 2017

Check out this monster case study from AccessDirect. Because blocking many kinds of advertisements through browser-based tools is a common practice nowadays, it’s essential to feed content to your users in a way that comes across more naturally — through influencer marketing. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. Although often used to develop sales and marketing leads, white papers can also boost credibility and the perception of expertise or authority for company executives. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

prTini

SEPTEMBER 30, 2014

In conjunction with their launch last month, they wanted a creative campaign that would pique the interest of a small group of highly targeted, “fearless” female influencers. The post Thinking Inside the Box: A Content Marketing Case Study appeared first on prTini. Case Study Influencer Marketing Public Relations'

Case Study 55

Case Study Study Content Marketing Marketing 55

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. Your PR strategy should align with broader business goals.

Strategy 78

Strategy Case Study Pitching Measurement 78

Communications Conversations

FEBRUARY 11, 2022

Thomas, we discussed a case study. The centerpiece of the campaign continues to be the “creative” (in this case, a 60-second TV commercial), while social gets short shrift. In most cases, social is nothing more than an afterthought. Certainly, that appears to be the case here.

Case Study 78

Case Study Study Agency Creativity 78

Stephen Waddington

JANUARY 13, 2020

Delusions of Brandeur is a hilarious, beautifully produced book that takes aim at marketing nonsense. There’s rarely any reference to research to support arguments, and there are almost never any case studies. There’s rarely any reference to research to support arguments, and there are almost never any case studies.

Industry 123

Industry Marketing Case Study Creativity 123

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

Agility PR Solutions

AUGUST 12, 2019

A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a misunderstanding of how brands grow and prosper.

Creativity 72

Creativity Advertising Advertising Crisis 72

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. How AI will impact the role of PR and content marketing professionals. How AI is already impacting the PR industry.

Case Study 170

Case Study Engineering Measurement Big Data 170

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Darren: Yeah. That’s a place to go.

Creativity 117

Creativity Digital PR Data Pitching 117

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study B2C 78

Contently - Strategy

DECEMBER 4, 2018

The marketing sales funnel is both simple and confusing. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel?

Case Study 110

Case Study Marketing Study Content Marketing 110

Cision

NOVEMBER 16, 2016

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. Multimedia is a must for content marketing success, especially when it comes to seasonal content. Plan Ahead.

Content Marketing 120

Content Marketing Marketing Case Study Social Media 120

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. See how they market online. Are calls to action part of their marketing tactics? Do they have a blog?

How To 198

How To Real Estate Web Case Study 198

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

FEBRUARY 3, 2018

One of the risks in marketing is the tendency we all have to get caught in a habit. As the conversations around the marketing table often begin with, “At my last company we…”. This means we must, as marketers, maintain a student’s mindset , continuously challenge assumptions , and actively seek out new ideas.

Content Marketing 66

Content Marketing Creativity Apparel Marketing 66

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 117

Content Marketing B2B Study Marketing 117