Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. Actively collect and promote positive feedback across channels.

Strategy 78

Strategy Case Study Pitching Measurement 78

Waxing UnLyrical

MAY 29, 2012

Wouldn’t a Pinterest page possibly be worthwhile, so that you could pin the creativity of your customers? Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. Manwich: A Case Study on Social Media Listening.

Case Study 87

Case Study Social Media Study Pinterest 87

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Flack's Revenge

JANUARY 25, 2023

She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value.

Case Study 156

Case Study YouTube Measurement Interviews 156

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. PR pros must pivot from journalistic or academic styles, instead writing with a storyteller’s hat, detailing how the product or service solved a customer’s problem – otherwise known as a case study.

Case Study 231

Case Study Writing Pitching SEO 231

Shift Communications

JULY 28, 2017

Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. With our goal clearly defined and our audience and channel strategy in place, the next step is creatives and messaging. can really measure the success of his strategy. s website across his most highly-visible channels.

Case Study 92

Case Study Crisis Study Strategy 92

Onclusive

MARCH 8, 2018

However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building. AI can help power our productivity in these more creative capacities.

Case Study 170

Case Study Engineering Measurement Big Data 170

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out.

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. On this initial call, the PR team should be a sponge. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. On this initial call, the PR team should be a sponge. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Companies in crisis: A case study in navigating treacherous waters. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time.

Crisis 186

Crisis How To Brand Branding 186

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 258

Strategy Trade Shows Case Study Course 258

Prowly

MARCH 4, 2025

3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Its hard to stay ahead if thats the case. 2 Measure success using joint metrics To strengthen the impact of an upward or downward trend, use joint metrics. Youre not alonebut thankfully, AI can help.

Trends 104

Trends Reddit Pitching Data 104

The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Strong creatives seem to always generate discussion among judges, too.” So, perhaps try writing an entry the same way. Award entries are about results.”

Measurement 156

Measurement Case Study Creativity Course 156

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies.

Case Study 178

Case Study SEO Film Video 178

The Proactive Report

DECEMBER 9, 2017

CASE STUDY : Mizuno Mezamashii Run Project. What to Measure. “Every business should be thinking more creatively about what can be measured,” says Lieb. Or, if you don’t already have the relationship, having the skill to find them and connect quickly in a way that gets the desired end product.

Case Study 100

Case Study Media Study Measurement 100

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

JULY 5, 2016

That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. The very first step should be establishing a clear and measurable goal. How does client research inform marketing strategy? How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. Images: A Squared Photography , Southbank Centre ( Creative Commons ).

Data 120

Data Case Study Storytelling Conference 120

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. What about real-life examples?

Measurement 65

Measurement Social Media Twitter Tourism 65

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. BuzzStream frees up our digital PR team so they can be more creative. You dont need to keep going back to check on media lists or chase contacts.

Digital PR 62

Digital PR International Internal Data 62

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts. They can also measure their return on investment (ROI).

Social Media 130

Social Media Measurement Tools Crisis Management 130

Sword and the Script

NOVEMBER 10, 2020

How ideas are surfaced, agreed upon, produced, reviewed and measured all needs to be documented – and enforced with an organization-wide SLA. One of the recommendations the report offers is to “build a controlled space for creativity.” Surveys are important and case studies to provide valuable interaction with customers.

B2B 174

B2B Marketing Survey Case Study 174

Contently - Strategy

MAY 7, 2020

When building the business case for content marketing, start where your current marketing efforts fall short. For example, you may have effective mid-funnel content like case studies, but potential customers don’t find them because there isn’t enough top-funnel content that builds awareness. Be upfront about risk.

Content Marketing 140

Content Marketing Marketing Case Study Internal 140

Contently - Strategy

DECEMBER 4, 2018

Marketers typically think of the top of the funnel as the place where they get to be most creative. In many cases, that holds true. The metrics associated with awareness tend to be easy to measure as you build up momentum. At this stage, having a strong strategy for content distribution maximizes the impact of your content.

Case Study 109

Case Study Marketing Study Content Marketing 109

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

Cision

APRIL 25, 2016

Oftentimes best practices use disproportionately large businesses as case studies, but these recommendations are both scalable and thoughtful. Precision – aligning your targeting and creative. People – measure based upon people rather than cookies. The sales and marketing funnel (As Facebook sees it).

Facebook 120

Facebook Advertising Advertising Measurement 120

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 137

Tools Publicity SEO Measurement 137

Stern + Associates

JANUARY 26, 2023

The authors’ real-world case studies suggest that investing in purpose, culture, and training can support dramatically increased revenue and engagement. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 118

Employee Company Marketing Case Study 118

Contently - Strategy

MAY 9, 2024

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. If you’re looking for more examples of great content, check out Contently’s case studies page.

Writing 107

Writing Case Study Study Insurance 107

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density. Images: BiblioArchives / LibraryArchives , Dennis Jarvis , Joanna Penn ( Creative Commons ).

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Most successful content programs have a clearly defined scope.

How To 177

How To Guidelines Content Marketing Video 177

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Case studies : Whether you’ve read about it on our blog or heard it from your account team, you know we believe in the importance of customer validation. You must stay competitive, relevant and timely. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Waxing UnLyrical

MAY 27, 2016

Allow me to present a case study, and you decide if my theory is valid. Each year we measure our success on whether YESS achieves its fundraising goal. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. Help a Child.”

Media Relations 51

Media Relations Social Media Media Real Estate 51

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners.

Case Study 78

Case Study Enterprise System Fashion 78