Sword and the Script

DECEMBER 3, 2024

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. Just like AI can be trained to write copy, AI can be trained to write code.

Software 176

Software Measurement B2B Training 176

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 105

Case Study Internal International Study 105

5W PR

APRIL 2, 2025

Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging. Case Study: Klarna’s Creator Collective Buy-now-pay-later platform Klarna built an ongoing ambassador program called the Creator Collective.

Marketing 78

Marketing Financial Case Study Education 78

Communications Conversations

OCTOBER 24, 2014

This really isn’t all that risky, but it’s radically different than most holiday-based executions we see from brands via social these days. Just one (creative) part of a much larger campaign. Kudos, Target. What a great, fun way for Target to give parents (Moms) exactly that on a platform where they may not be expecting it.

Instagram 146

Instagram Case Study Brand Branding 146

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Relationship building takes time.

Training 370

Training Media Training Crisis Communications Reputation 370

Communications Conversations

FEBRUARY 21, 2020

.: Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. By focusing on high-impact tactics and leveraging free and low-cost tools, startups can build meaningful media relationships and gain valuable coverage that drives business growth.

Strategy 78

Strategy Case Study Pitching Measurement 78

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Cision has the ability to deliver your video to thousands of media points, influencers, websites, and blogs, and we have a dedicated video distribution network. Case Studies. Whitepapers.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. The genesis of your integration is to get ahead of your social media “accelerants.”

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Deirdre Breakenridge

OCTOBER 30, 2017

Map out what social media accounts you still have, how you want them to work for you, and how they can be used to reach your target audience. Politics happens on Twitter for better or worse, so Twitter is my primary public-facing social media account. Your website should be clean, informative, and reflect your goals.

Brand 229

Brand Branding Pinterest Instagram 229

The Proactive Report

OCTOBER 31, 2019

Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post. Social media can build relationships and attract qualified customers, clients, and patients. So what kind of content do people want to see on their social feeds?

Social Media 100

Social Media Media Education Small Business 100

David PR Group

AUGUST 14, 2019

Lots of websites look alike, many folks are blogging about the same topics (except me), and each day it becomes harder and harder to showcase your business creatively. Today, I want to suggest beefing up your use of case studies in your marketing. Here are a few key things to think about when creating case studies: Find a hook.

Case Study 57

Case Study Study Marketing Financial 57

prTini

SEPTEMBER 30, 2014

In conjunction with their launch last month, they wanted a creative campaign that would pique the interest of a small group of highly targeted, “fearless” female influencers. Additionally, Sara customized each video based on what the influencer did for a living , as well as things she had recently written or shared on social media.

Case Study 55

Case Study Study Content Marketing Marketing 55

5W PR

NOVEMBER 24, 2022

When it comes to Public relations for a company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. The post Promoting a Business on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Influencer campaigns.

Social Media 88

Social Media Instagram Media Advertising 88

Prowly

MARCH 4, 2025

This can help you examine media coverage, social media patterns, and audience sentiment in real time. 3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Its hard to stay ahead if thats the case. The key benefit? AIs capacity to process large volumes of data.

Trends 104

Trends Reddit Pitching Data 104

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 51

Media Relations Social Media Media Real Estate 51

The Proactive Report

NOVEMBER 3, 2022

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. Mike Falkow is the Creative Director of Meritus Media Inc. For more Digital PR Tips subscribe to our newsletter. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Social Media 246

PRSay

SEPTEMBER 13, 2021

Today the concern in question may be less about a celebrity hiding payment than it is about growing legions of social media influencers and how best to reveal relationships with sponsors. In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning.

Ethics 181

Ethics Case Study Analysis Exercises 181

Waxing UnLyrical

MAY 2, 2019

Image by stevepb via Pixabay, Creative Commons CC0. After launching Geben in 2009, Heather’s data-driven approach to communication helped the firm evolve into a highly respected, sought-after, award-winning agency, focusing on PR, social media, and insights.

Case Study 49

Case Study Study Community Nonprofit 49

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

APRIL 8, 2017

For a time, social media worked organically. Long thinkers pushed paid social as a “rent-to-own” strategy. Earned media is going to get harder. This is what social media did to the traditional gatekeeper. Is your agency bringing creative ideas to the table? Then it didn’t.

Content Marketing 83

Content Marketing Social Media Marketing Media 83

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The same report could have been written in the past 30 years about how public relations was slow to adapt to the internet, search engine optimisation, social media, and PESO.

Publicity 141

Publicity Case Study Privacy Ethics 141

The Proactive Report

DECEMBER 9, 2017

CASE STUDY : Mizuno Mezamashii Run Project. Mizuno Running’s budget was just 1% of industry ad spend and they took the bold decision to lead with earned media. “Every business should be thinking more creatively about what can be measured,” says Lieb. Not everyone is good at it.

Case Study 100

Case Study Media Study Measurement 100

Cision

DECEMBER 23, 2015

On climate change during the debate, he held 92 percent share of voice on social media. As communicators, our messages need to push through ad clutter, social chatter and the evening news. Just like your brand’s values, social media engagement needs to be promoted. Read the case study!

Reddit 120

Reddit Brand Branding How To 120

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Crisis Communications Reputation 195

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 40

Case Study Study Communications Banking 40

Cision

NOVEMBER 16, 2016

If you wait until the last minute to decide which products you’re going to mark down for the holiday shopping season, it will be challenging to also brainstorm topics you want to cover on your blog and social media. Social media: Photos of staff stocking new products or of lines out the door. Black Friday Sale.

Content Marketing 120

Content Marketing Marketing Case Study Social Media 120

Waxing UnLyrical

MARCH 19, 2013

Taking an approach like this allows us to reach people through more conscientious, socially responsible communications, and illustrates the impact this will have on our audiences of decision-makers within our companies and client organizations. The changing narrative.

Community 102

Community Communications Case Study Customer Service 102

Onclusive

JUNE 29, 2018

Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. How crisis communications has changed.

Crisis 186

Crisis How To Brand Branding 186

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Teaching social media, as I have written about many times, is a constant prep.

Social Media 69

Social Media Media Resources Education 69

The Proactive Report

APRIL 15, 2023

This is similar to the shift that occurred with the introduction of social media almost 20 years ago. Just as happened with social media, many PR practitioners are not jumping in. AI-powered tools can help generate headlines, craft social media posts, and even write news articles.

Social Media 130

Social Media Measurement Tools Crisis Management 130

Prohibition

AUGUST 2, 2023

Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of social media. This is great news for social media managers everywhere! Check out the latest updates below! Get in contact today to find out how we could help you.

Instagram 62

Instagram Twitter Social Media B2C 62

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Study Guidelines Creativity 94

Cision

NOVEMBER 11, 2015

From earned or owned media, to analyst relations and social media, PR has an arsenal of assets at their fingertips that can influence potential customers along every touchpoint in the funnel. The key is to listen to potential customers via social media. Images: Tweetspeak Poetry ( Creative Commons ).

Case Study 120

Case Study Leadership Social Media Engineering 120

The Hoyt Organization

SEPTEMBER 21, 2024

Why Traditional PR Tactics Fall Short in Healthcare Traditional PR consisted of regularly writing and distributing press releases to print and broadcast media outlets, building relationships with journalists and editors, and actively seeking newsjacking opportunities to leverage a brand.

Healthcare 91

Healthcare Industry Strategy Case Study 91