PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. While ChatGPT’s artificial intelligence lets it learn from interacting with humans, the technology is only as good as the questions we ask it.

Publicity 185

Publicity Software Education Technology 185

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. So I think keeping your ear to the ground is just essential in digital PR as well and again, creative campaigns, evergreen assets. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Case Studies. Case studies and success stories are the top content for buyers because they convey peace of mind. The influx of technology and the data it yields makes everyone a researcher.

Infographics 235

Infographics Case Study Content Marketing Video 235

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

B2B 150

B2B Social Media Consumer B2C 150

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The payoff is expected to be creativity and higher-value work. A common organisational approach to innovation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology.

Publicity 141

Publicity Case Study Privacy Ethics 141

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Companies in crisis: A case study in navigating treacherous waters. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions.

Crisis 186

Crisis How To Brand Branding 186

Deirdre Breakenridge

OCTOBER 30, 2017

To provide a quick case study, I updated my Twitter location from being a set of area codes for cities I’ve lived in to simply being “Washington, D.C.” The location bar allows you to get creative and funny, but consider actually using the location you took the photo. and saw results instantly.

Brand 229

Brand Branding Pinterest Instagram 229

The Resolution Blog

DECEMBER 16, 2015

Anecdotally, one MD of a small agency recently bemoaned to me the inability to regularly ‘take a step back’, assess and evaluate how they work as an agency in order to optimize their ways of working, structure, creative planning, etc. The lack of reflexivity in PR is potentially a big barrier to innovation.

Case Study 120

Case Study Agency Creativity Study 120

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Waxing UnLyrical

MARCH 19, 2013

I was first introduced to Topos’ work through a case study that Margy Waller presented at the 2011 Chorus America conference of work for the former Cincinnati Fine Arts Fund , now called ArtsWave. The changing narrative. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good.

Community 102

Community Communications Case Study Customer Service 102

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI? AI will not take your job -.

Social Media 130

Social Media Measurement Tools Crisis Management 130

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. Read the full case study here. One possiblity is the use of blockchains to be in compliance with HIPPA.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners. Barokas Communications is more than a top technology PR firm.

Case Study 78

Case Study Enterprise System Fashion 78

Shift Communications

OCTOBER 6, 2017

Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. It’s a win-win: You still promote the company’s technology, but by showcasing the talent behind it instead. Or, use that speaking abstract you wrote for last year’s SXSW and update it for a byline or case study.

Media Relations 107

Media Relations How To Media Pitching 107

Contently - Strategy

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. On Google, there are 260 million search results for “b2b technology.” This personality has a point.

B2B 143

B2B Trends Video Course 143

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Understand basic camera tips and make sure you have the right equipment to get started.

How To 177

How To Guidelines Content Marketing Video 177

The Proactive Report

JANUARY 8, 2016

Study by The Creative Group.). The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. This is up from 39% in 2013. Only 28% picked the marketing department. There are a slew of new skills we have to master.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

Study by The Creative Group.). The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. This is up from 39% in 2013. Only 28% picked the marketing department. There are a slew of new skills we have to master.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

Study by The Creative Group.). The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. This is up from 39% in 2013. Only 28% picked the marketing department. There are a slew of new skills we have to master.

Corporate 100

Corporate Digital PR Social Media Study 100

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

OCTOBER 15, 2024

Indeed, I found this video case study where an Edelman team member is endorsing a product by Quid, which was also ranked best in its class in that section of the report. In addition, I’ve covered some of these vendors – see this fairly comprehensive list of PR and comms technology vendors – for the last five years.

Report 142

Report Marketing Analysis Tools 142

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. If you’re a senior-level marketer and you’re having trouble selecting or maximizing use of your technology, then we’d recommend attending this one.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. This is evidenced by companies like Starship Technologies, which closed a $ 17.2M The report can also serve as the basis for creating case studies and award entries.

Measurement 120

Measurement Study Data Agency 120

Cision

APRIL 25, 2016

Oftentimes best practices use disproportionately large businesses as case studies, but these recommendations are both scalable and thoughtful. Precision – aligning your targeting and creative. The precision recommendation has everything to do with creative. The sales and marketing funnel (As Facebook sees it).

Facebook 120

Facebook Advertising Advertising Measurement 120

Communications Conversations

MAY 3, 2017

But it can sometimes hinder innovation and creativity, and it definitely creates time and work. The regulations can’t keep pace with the technology, so it leaves a lot of room for interpretation. So if your goal is to do cool, exciting work that makes for good case studies, healthcare probably isn’t right for you.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Contently - Strategy

MARCH 15, 2019

Introduce the team and technology. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. But keep in mind, you should pay freelancers for this time. Be thoughtful about how you introduce freelancers to full-timers.

Company 111

Company Pitching System Interviews 111

Presspage

OCTOBER 24, 2023

44% of Chief Communication Officers (CCOs) say that they are investing more heavily in communications technology than they did last year, indicating a growing recognition of the importance of digital tools in shaping public image, forging significant connections, driving revenue, and achieving communication objectives.

Analytics 78

Analytics Digital PR Storytelling Local 78

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Prohibition

MARCH 15, 2023

However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. VAR is a huge presence in modern football and the assistance of video technology to analyse fouls and decisions remains a huge topic of debate.

Video 62

Video Case Study Sports Creativity 62

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this.

Tools 137

Tools Publicity SEO Measurement 137

Stern + Associates

JULY 27, 2023

Vice president of CEO Co-Innovation and Customer Engagement for Microsoft, Wild is an on-the-ground practitioner who has led strategic precision teams for some of the world’s most iconic technology brands such as IBM and Salesforce in addition to Microsoft. But it’s the how that’s very difficult to copy.”

Leadership 62

Leadership Technology Case Study Employee 62

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. In my experience technology seems to be becoming more commoditized and the value or premium is being placed on creative skills, strategic insights, and prescriptive advice.

Agency 72

Agency Software Enterprise Marketing 72

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Artificial intelligence enables professionals across all marketing categories to solve problems and achieve goals more efficiently at scale than with traditional marketing technology solutions.

Conference 59

Conference Marketing Analytics Case Study 59

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. According to Natalya Minkovsky of the Content Marketing Institute , “intelligent content is a technology-agnostic way of organizing and tagging content in consistent, predictable ways.

Writing 73

Writing eBook Case Study System 73