Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” How has your PR education prepared you for your career?

Education 150

Education Course Training Social Media 150

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? There are a number of case studies that I recommend taking a peek at on the 1000heads Slideshare profile , but two in particular stood out to me. How do they make it happen? This is where it gets interesting. How and where can your consumer touch your brand? – and 14.9%

Travel 87

Travel Case Study Creativity Advertising 87

PR 20/20

SEPTEMBER 17, 2019

You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Tracks include content strategy, core content concepts, future of content, and content management and measurement. April 15 - 17, 2020 | San Jose, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Improve AI: Monitor, measure and adapt based on performance. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 59

Conference Marketing Analytics Case Study 59

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Stuffed giraffe shows what customer service is all about. In 1975, a customer returned a set of tires to Nordstrom, even though the store had never sold tires before.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Improve AI: Monitor, measure and adapt based on performance. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 40

Conference Marketing Analytics Case Study 40

PR Fuel

JULY 2, 2024

As I mentioned in the article, one powerful example of this is incorporating customer case studies into your press releases. Another advantage of using a distribution service is the ability to track and measure the performance of your press releases.

Writing 52

Writing Pitching Tools Case Study 52

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. During this session, “Queen of Facebook” Mari Smith will cover video marketing tactics, real world case studies, and popular social video tools to help you drive real results on Facebook. – 3:00 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. How do you measure success with a CEO like Mr. Salzwedel on social media? . Jack manages his own social media accounts, and is most active on Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

PR 20/20

NOVEMBER 30, 2022

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Or, publish a formal case study and use the asset in both marketing and sales efforts. Measurable. Is it your culture?

Marketing 52

Marketing Technology International Internal 52

Prohibition

DECEMBER 17, 2021

This is a phase in which the corrective measures adopted by the public relations team to resolve the crisis have defused the problem and hopefully brought the company or organisation out of damage control mode. Crisis communication case studies. It is designed to restore trust, credibility and reputation following a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR Conversations

OCTOBER 20, 2015

Most of the time I’m affected is when I read non-fiction (biographies or case studies). As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. I often think about how I can incorporate something into my job (or why I should not take that path).

Conference 40

Conference Meeting Case Study Film 40

Stephen Waddington

APRIL 14, 2019

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. The 72-page Counter Disinformation Toolkit includes examples and case studies. ?? He’s been reading John Doerr’s book Measure What Matters. But not for Lush.

Wikipedia 74

Wikipedia Ethics Case Study Google 74

5W PR

MARCH 14, 2025

Google’s AI-driven Smart Bidding strategies have shown to increase conversion rates by up to 35% compared to manual bidding, according to Google’s own case studies. According to IBM’s Marketing Trends Report, companies using AI for customer analysis have seen a 40% improvement in customer satisfaction scores.

Marketing 78

Marketing System Analysis Analytics 78

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. He’ll also show you what’s working for other business writers by bringing you real case studies from the field. 13) Mike Stelzner. Social Media Marketing Podcast. 20) Mack Collier. Fan-Damn-Tastic Marketing Show. Managing The Gray.

Social Media 120

Social Media Marketing Pinterest Media 120