Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Crisis Communications Reputation 370

Remote PR Jobs

JULY 11, 2024

Their social media draws a perfect line of self-deprecation, transparency and authenticity. Consistency in brand voice— from press releases and customer service interactions to social media and website content— helps audiences build a positive association with your product or service in their daily lives.

Brand 213

Brand Branding Storytelling Airlines 213

5W PR

SEPTEMBER 21, 2020

Today’s reliance on social media platforms to search and shop by all generations continues to shine a light on every social media marketing phase. Accountability is the final reason for employing a social media approval process. Social media campaigns are usually time-sensitive. Optimization.

Social Media 88

Social Media Media Case Study Construction 88

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

Video 149

Video Case Study Agriculture B2B 149

Waxing UnLyrical

MARCH 19, 2013

Taking an approach like this allows us to reach people through more conscientious, socially responsible communications, and illustrates the impact this will have on our audiences of decision-makers within our companies and client organizations. The changing narrative. How do you qualify your audience for each campaign?

Community 102

Community Communications Case Study Customer Service 102

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content.

B2B 120

B2B Customer Service Software Technology 120

Onclusive

JUNE 29, 2018

Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. Companies in crisis: A case study in navigating treacherous waters. How crisis communications has changed.

Crisis 186

Crisis How To Brand Branding 186

Stephen Waddington

APRIL 21, 2021

The 35-page guide is packed with practical tools, advice and case studies designed to help PR professionals ensure their content is available and accessible to people of all abilities. The PRCA has published new guidance in partnership with Current Global to help PR and communications professionals deliver accessible content.

Guidelines 136

Guidelines Communications Tools Case Study 136

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Crisis Communications Reputation 195

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. It is interesting to note that social media has not yet entered mainstream PR curricula. I took it as an elective.” How has your PR education prepared you for your career?

Education 150

Education Course Training Social Media 150

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. This was all captured beautifully though videos which were shared across social media, to help increase the shopping centre’s awareness.

Case Study 48

Case Study Video Study Film 48

5W PR

DECEMBER 13, 2021

One of the best ways that companies can realize how important customer service communication is is to first acknowledge that the consumers are the primary stakeholders of any business. The reason why consumers value communication from brands is that that’s both the first and the last step of the customer service delivery process.

Communications 88

Communications Consumer Customer Service Case Study 88

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

Communications Conversations

MAY 3, 2017

She’s currently in a social role over at Boston Scientific, but I think the comms/marketing world has much more in store for this young woman. Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. It definitely takes time, though.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Waxing UnLyrical

FEBRUARY 16, 2011

, consider this instead: The customer is your media. Repeat after me: the customer is your media. I’ve written before about how good customer service is the best kind of PR. Second: social media is a jeweler’s best friend. Image: han Soete via Flickr, CC 2.0.

Publicity 108

Publicity Media Case Study Nonprofit 108

5W PR

OCTOBER 6, 2023

Products can be fine-tuned based on initial reactions and ongoing input, leading to higher levels of customer satisfaction and loyalty. Authenticity and credibility Incorporating customer feedback in product development and PR materials, such as testimonials and case studies, adds an element of authenticity and credibility.

Consumer 88

Consumer Strategy Case Study Survey 88

The Hoyt Organization

SEPTEMBER 10, 2024

It may be website traffic, social media engagement, conversion rates, or customer retention. Run surveys, interviews, or social listening to understand how your stories can better resonate with your audience. We crafted a story of exemplary customer service, local expertise, and state-of-the-art technology for this firm.

Financial 102

Financial Real Estate Brand Branding 102

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

MARCH 19, 2015

Last week, I did what marketers like us WANT consumers to do on social media: I asked my friends and family for a recommendation. In this case, I was asking folks if they’ve ever flown Spirit–and what their experience was like. They would be more aggressive with media relations.

Airlines 60

Airlines Reputation Brand Branding 60

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. We are all in the same boat if we are teaching social media since it’s constantly changing. Timeline in Social Media (Buffer). Wendy’s Social Media.

Social Media 40

Social Media Resources Media Case Study 40

Waxing UnLyrical

NOVEMBER 24, 2010

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. What I didn’t know, was exactly what he did.

Travel 87

Travel Case Study Creativity Advertising 87

prTini

SEPTEMBER 5, 2014

30 Little-Known Features of the Social Media Sites You Use Every Day. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. How Dunkin Donuts is Using Social Media to Make Their West Coast Debut a Big Deal. Don’t Post Photos of Your Customers Online Without Reading This.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Beyond PR

MARCH 30, 2018

You might be forgiven, however, if you wondered just how much AI could take on in the earned media capacity. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Let’s use one of the simple PR tasks referenced earlier — social media duties — as an example.

Publicity 85

Publicity Training Technology Data 85

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 59

Conference Marketing Analytics Case Study 59

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

OCTOBER 9, 2015

Track: Technology / Social Media. This session, presented by the LinkedIn author in “Success Secrets of the Social Media Marketing Superstars,"" will show you how to transform your lonely LinkedIn profile into a super-charged networking tool that positions you and your company as the leaders your ideal attendees are seeking.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 40

Conference Marketing Analytics Case Study 40

Prohibition

DECEMBER 17, 2021

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. In today’s social media-driven world, a good crisis management strategy is more important than ever.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 24, 2022

Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it. Crisis communications are key in today’s interconnected social media world. Inquire about the firm’s experience with social media crisis/ pr crisis scenarios.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. So we have social media as a big source of information. ” Whether it’s a new social media platform, and I know this is a space you guys have talked about before with misinformation. Chris: We have to be aware of everything, quite frankly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Customer service? What makes our company unique in the market? Is it your culture?

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

APRIL 14, 2019

The 72-page Counter Disinformation Toolkit includes examples and case studies. ?? Farewell as Lush leaves social Lush bid goodbye to social media this week claiming that was tired of fighting with algorithms. Organisational social media is increasingly a paid, customer service or public information channel.

Wikipedia 74

Wikipedia Ethics Case Study Google 74

Mindful Marketing

JANUARY 29, 2023

Instead of offering gifts, you could consider other ways to build a strong relationship with the purchasing agent, such as providing excellent customer service, offering a competitive price, or highlighting your company's experience and expertise in the industry.

Ethics 99

Ethics Guidelines Fashion Transportation 99

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

5W PR

MARCH 14, 2025

Google’s AI-driven Smart Bidding strategies have shown to increase conversion rates by up to 35% compared to manual bidding, according to Google’s own case studies. According to IBM’s Marketing Trends Report, companies using AI for customer analysis have seen a 40% improvement in customer satisfaction scores.

Marketing 78

Marketing System Analysis Analytics 78