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The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

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How to Protect Your Brand in a PR Crisis

Onclusive

Companies in crisis: A case study in navigating treacherous waters. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions. Additionally, KFC set up a website letting fans know where the closest open store was located.

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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. PR must function in real time.

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PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. B2B campaign case studies have the same basic story structure.

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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

I was first introduced to Topos’ work through a case study that Margy Waller presented at the 2011 Chorus America conference of work for the former Cincinnati Fine Arts Fund , now called ArtsWave. The changing narrative.

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Accessible communications guidelines published by PRCA

Stephen Waddington

The 35-page guide is packed with practical tools, advice and case studies designed to help PR professionals ensure their content is available and accessible to people of all abilities. A 2021 study of more than 800 people with disabilities in the US and UK explored their experience with media and content.

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Crafting Compelling Stories For Financial Tech Brands

The Hoyt Organization

Great stories about a company’s products and services build trust, foster engagement, and drive adoption. The Power of Storytelling in Financial Technology The ability to build and tell financial tech brand stories is more than just a skill — it’s a secret weapon.

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