Buzzstream

DECEMBER 6, 2024

But, given the tool is Australia-based, I went to Ellie Sumner from Prosperity Media , who we interviewed on the podcast about PR in Australia : SourceBottle is a valuable tool for finding case studies to support the research we’re pitching and identifying reactive opportunities that align with our client’s needs.

Case Study 116

Case Study Pitching B2B Tools 116

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. Propel is often on my list of recommended tools PR folks should check out. At that time, the company said it had raised $5.5 million in venture funding and had roughly 500 customers.

Software 176

Software Measurement B2B Training 176

5W PR

MARCH 21, 2025

As competition intensifies and regulations tighten, PR teams must craft compelling narratives that build trust while maintaining compliance. This comprehensive guide examines proven PR techniques for launching online casinos , drawing from successful case studies and industry best practices.

Case Study 78

Case Study Measurement Reputation Study 78

The Proactive Report

OCTOBER 17, 2016

FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016. I’ve been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Until recently I’ve had to use several tools, which drove me crazy.

Digital PR 100

Digital PR Tools Social Media Agency 100

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Waxing UnLyrical

JULY 20, 2015

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign?

Case Study 40

Case Study Study Community Social Media 40

Rock the Status Quo

DECEMBER 21, 2015

If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. My book page is up on Amazon for pre-sales, with a publication date of January 27th. I’m so excited!!

Reputation 100

Reputation Digital PR Case Study SEO 100

5W PR

NOVEMBER 18, 2024

Educational resources, case studies, and thought leadership pieces can demonstrate the service’s value and encourage customers to continue using the platform. Divide the customer base into segments based on demographics, behavior, or other criteria to deliver more relevant messages.

Marketing 78

Marketing Knowledge Base Case Study Community 78

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media helps to shape the image of your brand online, so by combining digital PR campaigns you’re able to create a more dominating and cohesive online identity.

Digital PR 62

Digital PR Strategy How To Marketing 62

The Proactive Report

DECEMBER 11, 2024

As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies.

Trends 130

Trends Communications Storytelling Analytics 130

Buzzstream

JANUARY 16, 2025

Embryo is an award-winning digital marketing agency based in Manchester, offering multi-channel services from Digital PR, Paid Social, PPC, SEO to Affiliates.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

Sword and the Script

MARCH 1, 2022

Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Content picks from around PR tech land.

Software 149

Software Case Study Advertising Advertising 149

Buzzstream

JUNE 17, 2024

Blogger outreach, link building outreach, digital PR outreach, and affiliate partnership outreach all have their place in the marketing mix. And like them or not, if you are serious about digital PR or starting a link building strategy, you need email outreach. The tool was BuzzStream.) P.S. Email outreach works.

How To 123

How To Travel Digital PR Google 123

Buzzstream

SEPTEMBER 30, 2021

It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. They say that the proof is in the pudding, so it’s important to share a case study with you where you can see the framework in action. 3 – Resolution. The Framework In Action . Conclusion.

Digital PR 71

Digital PR How To Reddit Engineering 71

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. Get the Digital PR Tips newsletter every Monday. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. What is it that they’re trying to achieve?

B2B 100

B2B Infographics B2C Case Study 100

The Proactive Report

JANUARY 21, 2017

Think of it this way – if you were a reporter on deadline and you had the choice between a bland news page with text links to releases in a PDF, or a newsroom with high quality images and videos available for embedding, whitepapers, case studies and an expert database, which one would you use? It truly is a no-brainer.

How To 100

How To Media Case Study Resources 100

Rock the Status Quo

SEPTEMBER 16, 2014

159064218 / gettyimages.com An SEO Mini Case Study I’m working with a large SEO client this month and I have to say that I’m extremely impressed with them. It’s important that companies take ownership of the process, adding deep due diligence to the process. It’s just not possible.

Agency 164

Agency SEO Training Analysis 164

The Proactive Report

MARCH 14, 2017

Get the Digital PR Tips newsletter in your inbox each week. The post PR Measurement Tips appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. .” Unless you have truly unlimited resources, you are always juggling resources vs the stuff that has to get done. Follow me on Twitter.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Sword and the Script

FEBRUARY 23, 2021

He provides several case studies illustrating this including Forbes. Rand Fishkin, who founded Moz, and was one of several co-inventors of DA, agrees : “That’s why digital PR has such amazing (but hard to measure) ROI: getting on podcasts, blogs, news sites, social feeds, webinars, etc.

SEO 139

SEO Engineering Google Study 139

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Think of it as adding something new to a trending story.

Pitching 62

Pitching Trends Google Data 62

The Proactive Report

FEBRUARY 7, 2016

One of my fave case studies is Sony Europe deflecting customer calls to web with content, saving call center $350k in just 2 weeks. A3: Digital transformation is taking place across the organization. Content and Digital PR can touch many areas. Now that’s a metric you an take to a CFO! HR, for example.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

The Proactive Report

JULY 23, 2017

Get the Digital PR Tips News letter. The post 5 Ways to Improve Your Content Strategy appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. If you want to get ahead of the pack, learn how to use AI , machine learning and predictive analytics to drive your content strategy. 888 243 3470.

Strategy 149

Strategy B2C SEO Social Media 149

The Proactive Report

JANUARY 8, 2016

Check out our free email course on the Digital PR skills you need in 2016 and beyond. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. There are a slew of new skills we have to master. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

Check out our free email course on the Digital PR skills you need in 2016 and beyond. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. There are a slew of new skills we have to master. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

Buzzstream

JULY 1, 2024

Looking at uSERP’s study in 2022, we see that digital PR and content marketing were most popular with guest posting in third. Although it’s not specified in the article, high-end is in that 75+ range I mentioned above, and it most likely refers to news publications achieved through digital PR.

SEO 118

SEO Study Google Data 118

Buzzstream

JUNE 13, 2024

I met Reboot Online’s Head of Digital PR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us. In the case study, the RebootOnline team shared some fascinating insights into writing subject lines based on a study they ran. Can you lay out the methodology for your study?

Study 125

Study Writing Data Case Study 125

The Proactive Report

JANUARY 8, 2016

Check out our free email course on the Digital PR skills you need in 2016 and beyond. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. There are a slew of new skills we have to master. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Businesses can no longer rely on a one-size-fits-all approach.

Analytics 78

Analytics Digital PR Storytelling Local 78

The Proactive Report

AUGUST 5, 2016

.” Telling stories about real people and publishing case studies about customers goes a long way towards building that trust. For more Digital PR Tips s ubscribe here. The media wants trusted sources they can rely on who will provide them with excellent content. Follow me on Twitter.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

The Proactive Report

MARCH 21, 2017

Get the Digital PR Tips newsletter in your inbox each week. The post Crisis & Reputation Management on Boards’ Radar appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Follow me on Twitter.

Reputation 140

Reputation Crisis Social Media Google 140

Rock the Status Quo

JANUARY 12, 2016

A Mini Self-Case Study. My goal, as always, is to create content that integrates all aspects of digital PR: traditional PR, content marketing, social media and SEO. I thought I’d share a little bit of my thinking processes when it comes to repurposing content, in hopes of inspiring you to do the same.

Infographics 100

Infographics SEO LinkedIn Twitter 100

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Stacey MacNaught @ MacNaught Digital.

Software 151

Software How To SEO System 151

Buzzstream

OCTOBER 23, 2024

Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. When I was at Siege Media, we did link-building and digital PR assets with some of those brands.

SEO 62

SEO Study Brand Branding 62

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Average content marketers use thirteen different content marketing outlets. The number one outlet is social media followed by informative pieces on websites, blogs, and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

5W PR

JANUARY 21, 2020

This is a true case study for how brands can greatly benefit from working with social media influencers like Kylie,” he continues. Her use of social media to personally connect with and listen to her fans enables her to deliver products they will actually purchase. Kyle Jenner IG Strategy.

Instagram 88

Instagram Case Study Analytics Social Media 88