Sword and the Script

APRIL 23, 2024

Years ago, when I was studying for an MBA, the company 3M was a case study here. On average, the leaders are five times more likely to install technology serving these areas.” It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves.

Software 152

Software B2B Company Marketing 152

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak.

How To 198

How To Instagram Social Media LinkedIn 198

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. B2B campaign case studies have the same basic story structure.

Case Study 136

Case Study B2B Conference Industry 136

5W PR

AUGUST 12, 2024

Cybersecurity attacks and data breaches have long been at the forefront of crisis preparedness plans, but as companies become more dependent on technology, the scope of potential crises has expanded.

Airlines 60

Airlines Case Study Reputation Study 60

Sword and the Script

MARCH 1, 2022

My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Here’s a roundup of other news and links from the world of PR technology. In 2021, the company says it added 65 new employees bringing its total to 150. Meltwater case study.

Software 150

Software Case Study Advertising Advertising 150

Communications Conversations

OCTOBER 1, 2020

Interesting, timely content, and another, “warmer” channel for execs to connect with customers and employees. Ling has interviewed docs, nurses and J&J employees about a number of topics around COVID and the vaccine the last six months. Introducing innovative technologies during the pandemic.

LinkedIn 128

LinkedIn Video Trends Company 128

Flack's Revenge

OCTOBER 25, 2017

chimed in on case studies and best practices. Clearview Social employee advocacy. GaggleAmp employee and social advocacy and sharing. Sociabble employee advocacy. The field is constantly changing, and there’s never a shortage of new tech, challenges and opportunities. Branding and Thought Leadership.

Tools 120

Tools Enterprise Analytics Case Study 120

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19.

Publicity 131

Publicity Case Study Local Public Affairs 131

Waxing UnLyrical

MARCH 19, 2013

I was first introduced to Topos’ work through a case study that Margy Waller presented at the 2011 Chorus America conference of work for the former Cincinnati Fine Arts Fund , now called ArtsWave. The changing narrative.

Community 102

Community Communications Case Study Customer Service 102

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Employee engagement. For most PR pros, there just isn’t a real opportunity there.

Branding 172

Branding Brand Reddit Pitching 172

Presspage

AUGUST 7, 2018

From major technology companies and massive health systems to small liberal arts colleges and even startups, the newsroom is the website’s hub for communication, but it can be so much more. It’s the eight-second elevator pitch employees rattle off at professional networking events.

Case Study 97

Case Study Storytelling Study Social Media 97

Contently - Strategy

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. .”

B2B 143

B2B Trends Video Course 143

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Partners: Dozens of AI-powered marketing technology companies partner with Marketing AI Institute to help make AI more approachable and actionable. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

OCTOBER 15, 2024

Indeed, I found this video case study where an Edelman team member is endorsing a product by Quid, which was also ranked best in its class in that section of the report. In addition, I’ve covered some of these vendors – see this fairly comprehensive list of PR and comms technology vendors – for the last five years.

Report 142

Report Marketing Analysis Tools 142

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. Full-time employees have a tendency to take brand messaging for granted. Introduce the team and technology. Are there any words or phrases that employees can’t use? The process gets even harder if some team members are only present part of the time.

Company 111

Company Pitching System Interviews 111

5W PR

JUNE 19, 2024

How Cybersecurity PR Impacts Stakeholder Engagement Engaging with stakeholders – customers, partners, investors, and employees – is all about building trust and engagement. And with thought leadership comes features in top-tier technology publications and interviews on major news networks. This is where public relations come into play.

Reputation 78

Reputation Company Case Study Leadership 78

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. Customer marketing if the asset is a case study. Steps to Take After You Hit the “Publish” Button. Notify critical stakeholders within your organization.

eBook 136

eBook Product Launch Software International 136

Waxing UnLyrical

NOVEMBER 24, 2010

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology. – and 14.9%

Travel 87

Travel Case Study Creativity Advertising 87

Communications Conversations

MAY 3, 2017

The regulations can’t keep pace with the technology, so it leaves a lot of room for interpretation. So if your goal is to do cool, exciting work that makes for good case studies, healthcare probably isn’t right for you. How do you see brands adopting this new technology in coming months/year?

Healthcare 114

Healthcare SMB Social Media Meeting 114

Sword and the Script

JUNE 15, 2021

A few years back I was at a workshop at a conference for legal technology. He stood up and declared that technology isn’t a competitive advantage, but rather merely infrastructure, like chairs, desks and computers employees need to do their jobs. Build a relationship between B2B marketing and customers.

Survey 120

Survey B2B Marketing Interviews 120

Prohibition

OCTOBER 2, 2023

Employee advocacy emerged as a powerful tool in B2B marketing and is looking to come even more powerful in years to come. Employees can become brand ambassadors, and they can be leveraged to amplify a brand’s message in a more personal way.

B2B 77

B2B Trends Strategy B2C 77

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. Broadly speaking, advertising technology tools inform advertisers of clicks on digital ads within or around an article (or video). In other words, what is it you want to achieve? At least in the interim.

Measurement 97

Measurement Communications Survey B2B 97

PR in High Definition

MARCH 31, 2022

Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate? After all, we were in the thick of a global pandemic and relied heavily on technology (and still do). The evidence presented across all aspects of the company set-up was convincing.

Agency 62

Agency Case Study Technology Viral 62

PRSay

DECEMBER 21, 2023

While many practitioners already collaborate through adjunct teaching, lecturing, PRSSA involvement, and mentoring, the report recommends opportunities for enriching PR undergraduate studies, which would benefit students and, thus, the profession.

Report 78

Report Education Ethics Survey 78

PRSay

DECEMBER 27, 2023

While many practitioners already collaborate through adjunct teaching, lecturing, PRSSA involvement, and mentoring, the report recommends opportunities for enriching PR undergraduate studies, which would benefit students and, thus, the profession.

Report 78

Report Education Ethics Survey 78

Wadds Inc.

JANUARY 15, 2024

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. Listening is linked to commercial benefits, including higher employee engagement, better employee experience, effective change management, innovation, and improved trust.

Employee 52

Employee Leadership Case Study System 52

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Stern + Associates

JULY 27, 2023

Vice president of CEO Co-Innovation and Customer Engagement for Microsoft, Wild is an on-the-ground practitioner who has led strategic precision teams for some of the world’s most iconic technology brands such as IBM and Salesforce in addition to Microsoft. But it’s the how that’s very difficult to copy.”

Leadership 62

Leadership Technology Case Study Employee 62

Shift Communications

OCTOBER 18, 2022

Trust, confidence, believing in something bigger, having a vision for the future — these are some of the most important qualities that employees and prospects look for when selecting who to work for and do business with. That’s a press release, case study or blog that should be published. By Natalie Marinaro.

Leadership 78

Leadership Strategy How To Data 78

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. Structuring your content enables customers to find your message more easily online and employees to redeploy it more efficiently into multiple formats and media types. What is Intelligent Content?

Writing 73

Writing eBook Case Study System 73

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 3) lack of employee experience (25%). 66% said conferences (including virtual). 34% said ebooks.

B2B 148

B2B Marketing Survey Software 148

Cision

AUGUST 26, 2015

He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. pic.twitter.com/ap4TySdYjb.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR in High Definition

APRIL 27, 2023

For months, the world and his wife has weighed in with views, concerns and predictions around the technology. This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. Generative AI, and more specifically ChatGPT, has dominated headlines since late last year.

Case Study 62

Case Study Media Training Reputation Training 62

The Awards Blog

SEPTEMBER 9, 2019

Having strong customer testimonials or even a case study or success story included in your award submission can mean the difference between selection and rejection. The post 10 Useful Tips for Getting the Best Results From Your Award Submission appeared first on Technology Awards List. Why enter an award program? Did you win?

Case Study 66

Case Study Conference Advertising Advertising 66

Prohibition

MARCH 15, 2023

VAR is a huge presence in modern football and the assistance of video technology to analyse fouls and decisions remains a huge topic of debate. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Check out these great case studies from a past AMEC event. Are you convinced?

Tools 137

Tools Publicity SEO Measurement 137