PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace. “By

Communications 121

Communications Case Study Training Reputation 121

Sword and the Script

OCTOBER 15, 2024

Indeed, I found this video case study where an Edelman team member is endorsing a product by Quid, which was also ranked best in its class in that section of the report. no vaporware); data quality; ethics; “explainability” of the tool or system; and financial viability of the vendor.

Report 142

Report Marketing Analysis Tools 142

PRSay

APRIL 21, 2016

As a recently retired Army public affairs officer, I explored additional educational opportunities to accompany my mass communications undergraduate and graduate degrees. The two texts that I recommend are Cutlip and Center’s “Effective Public Relations,” and “Public Relations Strategies and Tactics,” by Wilcox and Cameron.

Public Affairs 60

Public Affairs Education Analysis Study 60

Flatiron Communications

NOVEMBER 28, 2018

This Beltway-based “public affairs” firm created a disinformation campaign targeting the company’s detractors through content posted to its owned “news” site, which right wing “news” sites then amplified. Issued a statement from the Board of Directors. — Fired Definers Public Affairs (of whom Mr. Zuckerberg disclaimed knowledge).

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Doctor Spin

MARCH 26, 2025

The Triangulation PR Strategy Donald Trumps presidency is an extraordinary case study. Striving to influence the medias agenda is a well-known PR strategy, but torpedoing the entirety of the traditional news media must be seen as a fringe case. A serious fringe case, but fringe nonetheless.

System 52

System Course Viral Strategy 52