Remove Case Study Remove Infographics Remove Internal
article thumbnail

5 Ways PR Supports Content Marketing

ImPRessions - Crenshaw Communications

There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. Case studies. Case studies are a great customer reference and sales tool for any growing company. They can also be a key PR asset.

article thumbnail

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. Make case studies more visual. A personalized way to attract talent.

Video 149
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How A Checklist Can Improve Your Freelancer Onboarding Process

Contently - Strategy

In other cases, the part-time creators are confined to certain channels. They pick up on brand messaging faster if they can see internal discussions. On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way.

article thumbnail

How Preply Earned 12K Links and 3M Visitors with Digital PR

Buzzstream

We dive into their in-house vs agency approach, link velocity benchmarks, international strategy, and how theyre preparing for an AI-driven search future. Build campaigns with media in mind first , then optimize for SEO later through internal linking. So if there’s an infographic on a page, it won’t read it.

article thumbnail

7 Things You Need to Do After Publishing New Content

Contently - Strategy

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Customer marketing if the asset is a case study.

eBook 136
article thumbnail

Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. If you’re looking for more examples of great content, check out Contently’s case studies page.

Writing 109
article thumbnail

This Freelancer Onboarding Checklist Will Help Your Company

Contently - Strategy

In other cases, the part-time creators were confined to certain channels. They pick up on brand messaging faster if they can see internal discussions. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way.

Company 111