Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Another study reinforced the importance of quality content. Consider a professional writer.

Case Study 100

Case Study B2B Survey Infographics 100

Contently - Strategy

SEPTEMBER 18, 2024

The most common include an active blog, social media, long-form assets (like eBooks and whitepapers), email newsletters, and customer case studies. For example: Multimedia content: Videos, infographics, podcast An estimated 3.63 Don’t get us wrong: You need these types of assets.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Contently - Strategy

MARCH 15, 2019

In other cases, the part-time creators were confined to certain channels. They pick up on brand messaging faster if they can see internal discussions. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way.

Company 111

Company Pitching System Interviews 111

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Case studies. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Once you understand they need: Quotes from experts.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

APRIL 24, 2019

If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 34% said ebooks. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. to approximately $5.5

B2B 146

B2B Marketing Survey Software 146

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

MARCH 5, 2025

Most of their infographics only cost 1 credit, which is $345. (It Many are perfect for a city study type post, which Jodie Booras outlined in our city study post. For instance, Europe’s Top Personal Income Tax Rates are perfect for an international campaign. Pitch your case study idea.

Digital PR 62

Digital PR Pitching Study Google 62

Prohibition

JANUARY 29, 2024

Internal and external links Incorporating both internal links (links to other pages or blogs within your own website) and external links (links to reputable sights and sources where relevant) into your blog posts means search engines can understand the structure of your site, improving navigation.

Blogging 62

Blogging SEO Engineering Mobile 62

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Internal teaching can win you a buy-in. Despite the profound value of digital, a pain point for many organizations is staying on top of trends. “We

Strategy 60

Strategy Communications Case Study Infographics 60

Contently - Strategy

JUNE 11, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. In data-driven industries like healthcare and finance, internal information is a powerful differentiator.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Case studies, customer testimonials: 23%. Vendor website: 33%. Analyst content (Gartner, Forrester, etc.): Live, in-person demo: 26%.

Survey 60

Survey Marketing B2B Infographics 60

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Internal Datasets. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Fractl’s case studies page.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

NOVEMBER 27, 2018

It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. I push back. It’s not [just] the CMO.

Strategy 111

Strategy How To Content Marketing Analysis 111

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.

Blogging 60

Blogging Marketing SEO Content Marketing 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

SEPTEMBER 15, 2021

The surge in new content proved to be an interesting case study for healthcare publishers. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. In data-driven industries like healthcare and finance, internal information is a powerful differentiator.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

PR Conversations

OCTOBER 20, 2015

Most of the time I’m affected is when I read non-fiction (biographies or case studies). Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications.

Conference 40

Conference Meeting Case Study Film 40

The Hoffman Agency

DECEMBER 7, 2017

Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. team’s warm welcome, trust and support helped me settle down quickly in the new environment.

Pitching 28

Pitching Analysis Case Study Local 28

The Proactive Report

JUNE 15, 2016

Create innovative and engaging marketing assets including infographics, slideshares, social posts, landing pages, podcasts, animated gifs, product collateral, email offers, and other tools as needed. Communicate campaign plans and results to internal and external audiences and secure executive, regional and cross-functional support.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. Insurance.com’s Most Ticketed Cars Strategy: Using internal data to create a pitchable post. They were also featured in many international sites like Larepublica and Levif. In CloudHiker form!

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

NOVEMBER 29, 2016

Get to the latest infographic before it’s published – and pitch it to a media outlet first. Weave media placements earned with a case study for blog posts. Communication World is a publication of the International Association of Business Communicators (IABC). Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60