Sword and the Script

JUNE 11, 2019

Deciding to gate something is a case-by-case decision. I like to see things like case studies and infographics freely accessible. 5) B2B Marketing Experience: The Case For and Against Gated Content | Jordan Con | Bizible. Usually when there two sides dogmatically arguing the truth is somewhere in between.

B2B 137

B2B Mobile Content Marketing SEO 137

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Infographics 52

Sword and the Script

OCTOBER 6, 2015

B2B Customers Want Thought Leadership. Infographic: B2B Marketing Budgets Focus on Content, Digital. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics. On average, B2B organizations employ 13 tactics.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Contently - Strategy

NOVEMBER 27, 2018

We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. I think the problem with a lot of stuff that’s called thought leadership is it’s really not differentiating or original, and it’s not gonna break through,” Fox said. “If

Strategy 111

Strategy How To Content Marketing Analysis 111

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. Thought Leadership Isn’t A Content Strategy. If you enjoyed this post, you might also like: Infographic: Content Marketing Divide; Rich Getting Richer.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. GR8 thought leadership insights from Jeff Sheehan Be Engaged!

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Fractl’s case studies page. Reboot’s case studies page.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

JUNE 7, 2016

Then following a leadership shake-up, the new CMO realizes that diversified investment is getting very little penetration and moves to consolidate marketing assets once again. Case studies, customer testimonials: 23%. Corporate marketing types shouldn’t take the latter statistics too hard. Vendor website: 33%.

Survey 60

Survey Marketing B2B Infographics 60

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Once there is a clear understanding of how the digital strategy is tied to offline goals, it often becomes much easier to garner buy-in, Elisa adds.

Strategy 60

Strategy Communications Case Study Infographics 60

MaccaPR

OCTOBER 5, 2015

Step 1: Gain Buy-In of Senior Leadership. This will help keep your leadership team jazzed about your content marketing efforts. Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary.

How To 48

How To Media Print Real Estate 48

Beyond PR

NOVEMBER 15, 2016

It is important to decide which medium you will use (picture, video, infographic, etc.) In our latest case study, OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign , we look at how the reservation service used a series of visuals to showcase their local knowledge for travellers planning trips across America.

Case Study 40

Case Study Mobile Local Content Marketing 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Hoffman Agency

DECEMBER 7, 2017

Besides learning from client work, I also received pointers from teammates at lunches, coffee chats and sharing sessions regarding case studies of other accounts, social media knowledge, the overall U.S. media landscape, leadership skills etc. Moreover, I found the strong business momentum of the China team motivating.

Pitching 28

Pitching Analysis Case Study Local 28

Contently - Strategy

APRIL 24, 2019

In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. That influences how many we’re able to produce.”.

Content Marketing 99

Content Marketing Infographics Insurance Insurance 99

Waxing UnLyrical

NOVEMBER 8, 2019

By curating content you can gradually establish your leadership as the expert and develop your platform as the sought-after destination for credible knowledge. Infographics. Case Studies. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well.

Content Marketing 82

Content Marketing Marketing Web SEO 82

Stephen Waddington

DECEMBER 5, 2018

The leadership and vision provided by early public relations professionals was squandered. You should not start with three pages of A4, but a tweet, an infographic or a video. They are typically looking for information, case studies or comment.

Media Relations 115

Media Relations Media Print Newspapers 115