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If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. Focus on truly newsworthy announcements and include multimedia elements like images, videos, and infographics that make your story more shareable. Your PR strategy should align with broader business goals.
It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and casestudies). But I’d say 90 percent of the time they’re merely suggesting the best restaurants, routes and activities in locales around the world.
Each is representative of a special case: a large business with representative data, a large business with localized data, and a smaller business with localized data. Kaiser Permanente is an interesting casestudy to include in a piece about content creation and marketing. Kaiser Permanente.
Allow me to present a casestudy, and you decide if my theory is valid. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. What a Duck Can Do. We all know visual content is consumed faster and shared more often than text.
Most of their infographics only cost 1 credit, which is $345. (It Check the local forecast before you pitch a local journalist This weeks tip comes from Collin Czarnecki, Founder of NOBLE Digital Studio : Pitching to a local TV or online newspaper? This ripple effect dominates local news coverage.
PR is also ideal for releasing casestudies and testimonials that highlight how others have benefited by using your product or have used your product in a new, innovative way. You can use it to highlight the benefits of your product, rather than the features, which is a common mistake.
Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Content created includes press releases, blog posts, whitepapers, casestudies, and other materials that can be shared through various channels.
The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Still, some clients diminish the need for managing their reputation, falsely believing that if they do the right thing, they are immune from public embarrassment. Your best course of action?
Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? CEO of Likeable Local. Casestudy: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. John Haydon – @johnhaydon.
It is important to decide which medium you will use (picture, video, infographic, etc.) In our latest casestudy, OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign , we look at how the reservation service used a series of visuals to showcase their local knowledge for travellers planning trips across America.
Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Weave media placements earned with a casestudy for blog posts.
Yet, even today, despite well-documented statistics, casestudies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. If you enjoyed this post, you might also like: Infographic: Content Marketing Divide; Rich Getting Richer. Photo credit: Flickr, Ian T.
How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. But since it’s a nationwide study, I knew national pubs would be interested. So far, these studies have creatively presented data, but their methodology has been a little less data-heavy.
You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. The more “real” work you can show, the better. You know how to shoot, edit and post video to platforms like YouTube, Vimeo, etc.
For content marketers seeking to generate leads from that new blog post, white paper, casestudy, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.
The local time is 10:45 p.m. …” announced the captain. Besides learning from client work, I also received pointers from teammates at lunches, coffee chats and sharing sessions regarding casestudies of other accounts, social media knowledge, the overall U.S. These were also fun cultural and local activities for me.
The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. You can find out what they do behind the scenes if you look for casestudies (do a search for “casestudies for company ’x’”) that take a deep dive into their innovative tactics.
This casestudy is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. Creating a straight-up pest control infographic would be content marketing suicide.
The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. You can find out what they do behind the scenes if you look for casestudies (do a search for “casestudies for company ’x’”) that take a deep dive into their innovative tactics. Nieman Lab.
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