Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].

Infographics 100

Infographics Survey Content Marketing Marketing 100

Contently - Strategy

SEPTEMBER 5, 2024

Creating a fintech case study can feel like a never-ending trip to the DMV. While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. But that’s exactly why a well-crafted fintech case study can be so powerful.

Case Study 52

Case Study Study Storytelling Infographics 52

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Unfortunately, the results have not always been positive.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. The problem with this is that this is simply one case study. Consider this infographic that I created.

Infographics 81

Infographics Pinterest Case Study Facebook 81

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics.

Infographics 67

Infographics Data Case Study Content Marketing 67

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. For smaller firms, PR can reduce marketing spend. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” PR offers more bang for the content buck.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Stern + Associates

AUGUST 3, 2017

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group.

Content Marketing 88

Content Marketing SEO Case Study How To 88

Contently - Strategy

DECEMBER 4, 2018

The marketing sales funnel is both simple and confusing. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel?

Case Study 109

Case Study Marketing Study Content Marketing 109

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Make case studies more visual. 77% of B2B buyers in the evaluation stage say that case studies are the most influential content they see from companies.

Video 149

Video Case Study Agriculture B2B 149

Beyond PR

JANUARY 5, 2017

If you’ve ever struggled to break the surface in a crowded market or obtain the position as a leader amongst your competitors, you know that hypertargeting your key audiences with the right messages at the right time is necessary to achieve those goals. Infographics.

Case Study 55

Case Study Study B2C Infographics 55

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. What is inbound marketing? Some examples of inbound marketing tactics include: Social media.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online.

How To 198

How To Real Estate Web Case Study 198

Contently - Strategy

JULY 20, 2020

A few weeks ago, I took part in a Zoom roundtable for B2B marketing executives. One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. Now he was scrambling to put together a digital-first marketing plan. Case studies that make you imagine new possibilities.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

Contently - Strategy

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well.

B2B 100

B2B Infographics B2C Case Study 100

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Case studies. Infographics.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Sword and the Script

APRIL 26, 2022

Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase. For those in B2B marketing , that means they want those pieces to count. Meanwhile, assessments (49%), webinars (48%) and case studies (44%) dominated the mid-stage.”.

B2B 95

B2B Case Study Survey eBook 95

Buzzstream

JANUARY 17, 2018

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. Extract Data from your Content and Design an Infographic. People love infographics. An Infographic is a way of exposing your content to more readers.

eBook 108

eBook Infographics Pinterest How To 108

Buzzstream

AUGUST 26, 2024

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. Mike Bonadio: A marketing pro tasked with the challenge. There aren’t any!

SEO 71

SEO Company Case Study Infographics 71

The Proactive Report

OCTOBER 26, 2017

There is no doubt that social media is a part of our lives today – and, as such, social media has to be a big part of every company’s marketing plan. I do have a favorite social media management dashboard that is not mentioned in this infographic: Sendible.com. Thanks to Website Builder for this infographic.

Social Media 113

Social Media Infographics Media Customer Service 113

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. The cost of B2B marketing content.

B2B 88

B2B Report Survey Marketing 88

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 113

B2B Marketing Survey Software 113

5W PR

SEPTEMBER 26, 2024

It is possible to consistently deliver high-quality, audience-centric content, build a loyal following, increase organic traffic, and ultimately achieve marketing goals. Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital.

Infographics 78

Infographics Engineering Comparison Case Study 78

Rock the Status Quo

JANUARY 12, 2016

A Mini Self-Case Study. With my book launch coming up WAY too fast and not enough time in the day to put marketing plans in place the way I’d like to, I’ve decided to revisit how I repurpose content. Maybe these great infographics will inspire you. The impact can be considerable. Hello again, SEO! .

Infographics 100

Infographics SEO LinkedIn Twitter 100

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. The surge in new content proved to be an interesting case study for healthcare publishers.

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Stern + Associates

JULY 24, 2024

B2B marketing can feel like selling the invisible sometimes, so an integrated strategy is essential for creating a tangible and seamless buyer journey and driving business growth. Here are the latest best practices for implementing an integrated marketing strategy and how B2B brands can effectively utilize them.

B2B 62

B2B Marketing Analytics Case Study 62

Cision

JANUARY 16, 2017

Kaiser Permanente is an interesting case study to include in a piece about content creation and marketing. Although the conclusions from these reports are sometimes generalized as representative of all retailers, Adobe’s source data comes from customers of their marketing cloud. Kaiser Permanente. Conclusion.

Data 120

Data How To Retail Ethics 120

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

PR 20/20

SEPTEMBER 29, 2015

Wishpond makes it easy for marketers to create landing pages and contests, track leads, send emails and more. So in the last few weeks I scoured the web looking for cases studies to give me some ideas to improve the design of my landing pages. The following is a guest post by Nick Steeves. Fortunately, I’m good at research.

Infographics 40

Infographics Data Case Study Web 40

The Proactive Report

MARCH 16, 2016

Q2: Only 7% of marketers feel confident about their current visual content (Source: Curulate.) How can marketers and PR pros improve their visual content? But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How can they do better?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q2: Only 7% of marketers feel confident about their current visual content (Source: Curulate.) How can marketers and PR pros improve their visual content? But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How can they do better?

Infographics 100

Infographics Video Case Study Print 100

Presspage

JANUARY 23, 2024

Storytelling helps to differentiate the company from the competition in a crowded market. Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal.

Communications 78

Communications Infographics Financial Storytelling 78

Contently - Strategy

MAY 9, 2024

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. A white paper is a powerful sales and marketing tool, so you’ll want to make sure it’s polished, professional, and free of typos.

Writing 107

Writing Case Study Study Branding 107

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. Did I say it’s also an entertaining read, with two GREAT case studies at the end? Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. Did I say it’s also an entertaining read, with two GREAT case studies at the end? Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100