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A well-crafted public relations casestudy can be an immensely powerful tool for PR professionals, agencies, and freelancers. Casestudies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.
And this process might look very different for multiple pieces of content surrounding a significant productlaunch versus a one-off blog post. The product marketing team, if it’s related to a new launch, release, or bottom-of-funnel asset. Customer marketing if the asset is a casestudy.
Here are some common types of Tech PR and how they’re implemented: ProductLaunch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.
ProductLaunches. CaseStudies & Client Testimonials. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Develop an Annual Outline: The overview is your content plan for the year – the types you’ll post, the topics you’ll cover and when. Holiday Related.
Here’s one such case. Avoid the Noid: A Mascot that Became a PR Crisis CaseStudy. Often these posts resonate well; and despite earning a coveted link on Reddit (the poster remarked the post rambles), overall, this one did not: Market Priming: Setting Conditions for a ProductLaunch. Content marketing is PR.
Yet, even today, despite well-documented statistics, casestudies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. No longer does a new productlaunch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.
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