Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210

Cision

DECEMBER 28, 2017

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. Additional Sections for Launches, News, Events, and Reports In addition to the essential elements mentioned above, here are some other specific sections to include based on the type of press release. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

Prohibition

AUGUST 17, 2021

Whether your video is an animated infographic explaining the latest stats of complex research or a promotion for a new product your audience will be more interested to interact and engage with video content. Video content allows brands to increase awareness and reach a larger audience through paid promotions and shareable content.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Think about providing inexpensive entertaining tips, conducting quick surveys on most and least favorite holiday foods and creating infographics and listicles on holiday meal spending.

Film 180

Film Small Business Pitching Comparison 180

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Multimedia press releases : Press releases that include multimedia elements such as images, videos, and infographics are becoming more popular.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR Fuel

MAY 24, 2022

Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. If your release is about an event, a product launch, or some research, for example, it will be hard to get your point across without these added in. This helps the reporter to follow up if necessary.

Writing 72

Writing Product Launch Infographics Pitching 72

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. They can also include photographs, media, or infographics depending on the topic. Press releases can give you more content ideas based on the quotes, infographics, and statistics they contain. Concise Conclusion.

Writing 52

Writing How To SEO Infographics 52

Cision

APRIL 7, 2017

Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. You’d pay for a photo shoot or an infographic or a video production, right? What are some of the key components of an effective brand communication strategy? Planning is the backbone of any strategy.

Pitching 228

Pitching Agency Social Media Creativity 228

Prohibition

AUGUST 23, 2023

This can include sharing exclusive discount codes or highlighting their product recommendations. Events and Launches : Invite influencers to your product launches or events to generate buzz and create live content. Email Marketing : Leverage influencer collaborations by featuring them in your email marketing campaigns.

Retail 62

Retail Marketing Advertising Advertising 62

ISEBOX

JANUARY 6, 2016

Product Launches. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Develop an Annual Outline: The overview is your content plan for the year – the types you’ll post, the topics you’ll cover and when. Holiday Related. How-To Guides, Best Practices, etc.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.

Media 71

Media Automotive Resources Financial 71

Beyond PR

AUGUST 18, 2016

When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Discover what else is needed for product marketing success by downloading Expanding Engagement & Inspiring Action with Your Next Product Launch.

Brand 40

Brand Branding Product Launch Guidelines 40

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms.

Survey 70

Survey Corporate Product Launch Writing 70

ReimaginePR

JUNE 27, 2016

Don’t forget to create stories for all of your upcoming product launches too! As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. Media Kits Are a Must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

Sword and the Script

DECEMBER 29, 2015

Often these posts resonate well; and despite earning a coveted link on Reddit (the poster remarked the post rambles), overall, this one did not: Market Priming: Setting Conditions for a Product Launch. Prevent a PR crisis with a single tweet. Research suggests a brooding crisis can be avoided with a simple acknowledgment or apology.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

PR Fuel

JUNE 17, 2021

Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.).

Writing 60

Writing SEO Google Local 60

Sword and the Script

JUNE 11, 2016

No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response. If you enjoyed this post, you might also like: Infographic: Content Marketing Divide; Rich Getting Richer. The “gatekeeper” doesn’t exist anymore.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

DECEMBER 19, 2016

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Beyond PR

SEPTEMBER 27, 2016

If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. Infographics or images with quotes relevant to the show. Finalist or award shots.

Social Media 40

Social Media Trade Shows How To Media 40

Beyond PR

AUGUST 4, 2016

Use the video option to tease upcoming product launches or company news. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Tag your location when taking photos out on the town.

Social Media 40

Social Media Pinterest Media Marketing 40

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145