ImPRessions - Crenshaw Communications

MAY 3, 2018

While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. PR can shine beat in B2B tech.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Beyond PR

JANUARY 5, 2017

Infographics. Read the full case study to see how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.

Case Study 55

Case Study Study B2C Infographics 55

Contently - Strategy

MARCH 18, 2024

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. BlackRock Content topics in the finance world can feel pretty daunting to the general public. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

5W PR

NOVEMBER 2, 2016

Public relations takes a lot of time, effort, and persistence. Consider whether your shoppers are more inclined to trust a banner ad on a random webpage or an article or ad in a trusted publication like Forbes or Entrepreneur. Most businesses think that marketing is the best way to target customers. Attract attention. Stir up interest.

Publicity 87

Publicity Case Study Infographics Energy 87

Cision

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Cool infographics. Step 3: Crawl Their Social Networks.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

APRIL 26, 2022

Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”. 34% said ebooks. click image for higher resolution).

B2B 99

B2B Case Study Survey eBook 99

Buzzstream

AUGUST 26, 2024

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. Creating a straight-up pest control infographic would be content marketing suicide.

SEO 71

SEO Company Case Study Infographics 71

5W PR

NOVEMBER 19, 2021

For this reason, PR professionals are converting their media publications into blogs and e-newsletters. A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Avoid writing too much about numerous things.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

5W PR

SEPTEMBER 26, 2024

Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital. Enhancing visual appeal with images, videos, and infographics helps break up text and improve content engagement. When crafting content, quality reigns supreme.

Infographics 78

Infographics Engineering Comparison Case Study 78

Waxing UnLyrical

OCTOBER 18, 2012

Moving forward, it’s important for communications professionals to look at social good organizations and campaigns as case studies and examples in how to build community and vocal support for their own organizations. MPA@UNC: Online MPA.

Case Study 100

Case Study Community Infographics Google 100

5W PR

AUGUST 23, 2024

Whether through personal anecdotes, case studies, or fictional scenarios, storytelling enables the audience to connect with the material on a deeper level. Infographics, images, and videos can break down complex information into easily digestible formats. Making information engaging Humans possess an innate love for stories.

Education 78

Education Infographics Case Study Exercises 78

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The explosive growth of visual content on Tumblr, Instagram, Pinterest and SnapChat and the use of video on social sites like Facebook and Twitter show just how rapidly the public is embracing visual content. Connecting to their social content – 76% of Inc.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. A2: Visuals can compel and evoke.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. A2: Visuals can compel and evoke.

Infographics 100

Infographics Video Case Study Print 100

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. Their public relations efforts are wasted. Did I say it’s also an entertaining read, with two GREAT case studies at the end?

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. Their public relations efforts are wasted. Did I say it’s also an entertaining read, with two GREAT case studies at the end?

Case Study 100

Case Study Infographics Journalism Writing 100

Cision

JANUARY 16, 2017

Kaiser Permanente is an interesting case study to include in a piece about content creation and marketing. What I hope to demonstrate is that businesses can use this tactic for content creation agnostic of size or situation. Kaiser Permanente. Image Credit: Pixabay ) .

Data 120

Data How To Retail Ethics 120

Communications Conversations

FEBRUARY 25, 2015

They also plugged in a large infographic (we’ll also talk about that in a moment as well)–another nice visual piece that helps explain the decision from a few different angles. The link takes you back to the Walmart blog post with the announcement details, video and infographic.

Company 60

Company Case Study Infographics Study 60

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

JUNE 11, 2019

Deciding to gate something is a case-by-case decision. I like to see things like case studies and infographics freely accessible. This works well in an organization weaves this campaign style of marketing, with ongoing owned media program like a publication or blog that you own.

B2B 137

B2B Mobile Content Marketing SEO 137

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Anyone can get publicity! Transcript: Hey everyone, it’s Christina Daves with this week’s, Free Publicity Friday PR Tip. Check out this comprehensive list: Share an inspirational quote. Answer a frequently asked question. PR FOR ANYONE.

How To 130

How To Video Interviews YouTube 130

Waxing UnLyrical

MAY 27, 2016

In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Allow me to present a case study, and you decide if my theory is valid. What a Duck Can Do.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. Customer marketing if the asset is a case study. The following steps can help you plan and execute your content promotion and distribution strategy. What might this look like?

eBook 137

eBook Product Launch Software International 137

The Proactive Report

AUGUST 5, 2016

If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. Infographics are liked and shared on social media 3X more than other any other type of content.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

prTini

NOVEMBER 7, 2014

Get it Done: 35 Habits of the Most Productive People (Infographic). Want weekly PR case studies delivered directly to your inbox? Public Relations' The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. 5 Top Social Media Campaigns of 2014. S ign up today !

Pinterest 59

Pinterest Case Study Big Data Infographics 59

ISEBOX

JANUARY 6, 2016

I’ve seen them through my work in content marketing and public relations, of course. So when the team at ISEBOX asked me to develop a public relations content calendar for the content I’ll be working on for 2016, I was ready to take on the challenge. Case Studies & Client Testimonials. Until recently, I didn’t.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Case Studies: Leveraging real-life examples of problem-solving and success , case studies establish trust and demonstrate tangible results, making them persuasive tools for converting potential customers.

B2C 52

B2C Case Study B2B Infographics 52

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 66% said conferences (including virtual). 34% said ebooks. Annual spending on PR software grew 14.7%

B2B 146

B2B Marketing Survey Software 146

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

prTini

OCTOBER 24, 2014

Infographic: The Optimal Length for Every Social Media Update and More. Want more PR case studies delivered directly to your inbox? Public Relations' 5 Career Mistakes You Should Never Make. 3 Awesome Google Inbox Features to Boost your Productivity. Sesame Street Using Technology to Boost Literacy. S ign up today !

Tools 51

Tools Case Study Infographics Education 51

Buzzstream

MARCH 5, 2025

Most of their infographics only cost 1 credit, which is $345. (It For example, maybe our pitch would include a line like: Most studies about top artist cities dont take into account things like public transportation, handicap access, or senior discounts, despite the fact that 27% of artists are senior citizens. Let me know!

Digital PR 62

Digital PR Pitching Study Google 62

Sword and the Script

JULY 19, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 66% said conferences (including virtual). 34% said ebooks.

B2B 91

B2B Report Survey Marketing 91

prTini

NOVEMBER 14, 2014

Take Back Your Mornings (Infographic). Want weekly PR case studies delivered directly to your inbox? Public Relations' Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . Are You Making These Networking Mistakes On Twitter?

Twitter 49

Twitter Case Study Infographics Small Business 49

Contently - Strategy

APRIL 24, 2019

If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. When we’re producing a top-funnel infographic for The Content Strategist, our workflow includes two rounds for copy, two rounds for design, and one final approval step.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Sword and the Script

AUGUST 16, 2016

Get to the latest infographic before it’s published – and pitch it to a media outlet first. Weave media placements earned with a case study for blog posts. Additional suggested reading: Content Marketing Institute: 8 Ways Public Relations Can Fuel Successful Content Marketing.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Cision

AUGUST 26, 2015

Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. American author, entrepreneur, marketer, and public speaker. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Mack Collier (@MackCollier) August 17, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120