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Creating a fintech casestudy can feel like a never-ending trip to the DMV. While a fintech casestudy isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. But that’s exactly why a well-crafted fintech casestudy can be so powerful.
A well-crafted public relations casestudy can be an immensely powerful tool for PR professionals, agencies, and freelancers. Casestudies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.
Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. CaseStudies.
Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on socialmedia. CaseStudies. How to do it?
There is no doubt that socialmedia is a part of our lives today – and, as such, socialmedia has to be a big part of every company’s marketing plan. Your customers expect you to be active and responsive on socialmedia. It is all about socialmedia customer care.
Socialmedia platforms serve as powerful PR channels when used strategically. LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention. Many journalists now prefer to be pitched through socialmedia rather than email.
Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.
As Cision’s socialmedia manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 socialmedia influencers on Twitter. ” https://t.co/XuswAAsGAo.
” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. The problem with this is that this is simply one casestudy. Consider this infographic that I created. How do you like those apples?
PR practitioners have long helped clients amplify video content through socialmedia promotion and earned media coverage, but they may be underusing video as branded content. Make casestudies more visual. Verizon’s Oath uses video to take the traditional casestudy beyond the usual infographic or blog post.
In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and casestudies (73%) to make purchasing decisions. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Both profitability and reputation ride on the decisions of B2B buyers. PR offers credibility.
I’ve held on to a theory for a while now: Socialmedia and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”
In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other socialmedia avenues to spark conversations and conversions, establishing themselves as a leader within their industry. The number one outlet is socialmedia followed by informative pieces on websites, blogs, and e-newsletters.
Ensure that all marketing materials, from emails to socialmedia posts, align with this framework. This includes email marketing, socialmedia, content marketing, SEO, PPC, webinars, and even offline events. Utilize a mix of digital and traditional channels to reach your audience at various touchpoints.
Outlining the types of content to be created, such as blog posts, videos, infographics, and socialmedia content, and establishing a consistent publishing schedule is vital. Enhancing visual appeal with images, videos, and infographics helps break up text and improve content engagement.
A Mini Self-CaseStudy. Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on socialmedia. Who doesn’t love social signals and sharing? Maybe these great infographics will inspire you. The impact can be considerable.
Some examples of inbound marketing tactics include: Socialmedia. An essential tool for all businesses and industries, socialmedia can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Some examples of content marketing include: Infographics. CaseStudies.
Whether through personal anecdotes, casestudies, or fictional scenarios, storytelling enables the audience to connect with the material on a deeper level. Infographics, images, and videos can break down complex information into easily digestible formats. Making information engaging Humans possess an innate love for stories.
DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.
While online giving had been around before then, many attribute the widespread online response and communication to the earthquake as a watershed moment for socialmedia’s influence on not only charitable causes, but also our daily lives as well. MPA@UNC: Online MPA.
It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in casestudies, and use compelling insights and analysis to deliver a decisive hook. Take a look at the topics of content you’ve already created, like blogs, socialmedia posts, and podcast episodes, for inspiration.
Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. CaseStudies.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your socialmedia channels.
Make it Visual: The Power of InfographicsInfographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications. Infographics cut through the noise, offering a clear, concise, and visually appealing way to present data and strategies.
And socialmedia blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of socialmedia blogs. How to Get Your First 1,000 Real Facebook Fans (Infographic). And, for the love of God, how many more “47 tips from the top socialmedia pros” posts do we need?
In some cases we’ve used freelance researchers to do the grunt work. Listening: Socialmedia has provided us with the ultimate research tool. These are some of the skills they require: Define campaign objectives, target audiences, strategies, and identify the optimum marketing mix of deliverables, events and media.
Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. adults – 62% – get news on socialmedia, and 18% do so often. adults reported seeing news on socialmedia. Who Reads News on Social. Trend to Watch: Sharing News on Social.
Casestudies. It can be carried out alongside larger campaigns and studies you run for a client, but I have also had smaller clients who ask me for this as their initial sole method of link building. Infographics. Again, the aim is to think like a journalist and understand the craft of writing an article. Statistics.
Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.
Because now the “release” (post) becomes portable to use in different socialmedia channels. We know people (and media) love video–let’s make sure everyone sees it right at the top (and has the ability to embed it in their stories and posts across the web). Why is that smart?
Casestudies. Infographics. On top of everything, businesses also need to incorporate SEO and a socialmedia marketing campaign. Of course, you need a visual marketing strategy to go hand-in-hand with your written content, especially if you want to take advantage of socialmedia outreach. Assessments.
5 Top SocialMedia Campaigns of 2014. Get it Done: 35 Habits of the Most Productive People (Infographic). SocialMedia Checklist: Planning for a Very Social New Year. 7 Lessons from Beyonce’s SocialMedia Guru. 4 Tips to Craft Content That’s Shareable and Likeable on SocialMedia.
That content varies from writing to photos to video and can be shared on a blog, e-newsletter and socialmedia channel. Newsletters, video, infographics and white papers were also named, along with casestudies, webinars and tip sheets. What exactly does that entail?
Twitter is still a journalist’s favorite socialmedia site. A survey of 2,500 journalists finds Twitter is still their favorite socialmedia network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.
Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). If you like this and you want to talk about how you can up level your online presence, your socialmedia, your PR, anything to get you more visibility. Check out this comprehensive list: Share an inspirational quote. Post something seasonal.
Twitter is still a journalist’s favorite socialmedia site. A survey of 2,500 journalists finds Twitter is still their favorite socialmedia network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.
This field involves a combination of media relations, content creation, event planning, and socialmedia management to effectively communicate a company’s innovations, milestones, and values to the target audience. SocialMedia Engagement: Leveraging socialmedia platforms for technology brands is a fantastic idea.
PR is also ideal for releasing casestudies and testimonials that highlight how others have benefited by using your product or have used your product in a new, innovative way. It is also an opportunity to promote the press release on other avenues like your company blog and socialmedia accounts.
Whether it’s web or socialmedia or mobile apps, it’s still the content that dominates every digital space. This can be achieved by curating content on socialmedia channels and by curating content that can trigger further content. Infographics. CaseStudies. Socialmedia posts.
5 Things to Look For in SocialMedia Analytics. Infographic: The Optimal Length for Every SocialMedia Update and More. ICYMI, this week’s issue of A fresh AP [PR] OACH shared how AT&T is using its latest social campaign to make a mark on LGBT history. . 20 Tools Every PR Professional Needs to Know.
Infographic: B2B Marketing Budgets Focus on Content, Digital. Socialmedia (93%), casestudies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics. B2B Customers Want Thought Leadership.
Take Back Your Mornings (Infographic). Resistance to Google+ and Hangouts Is SocialMedia Déjà Vu. 10 Things to Never Share on your Company’s SocialMedia Accounts. Want weekly PR casestudies delivered directly to your inbox? Are You Making These Networking Mistakes On Twitter? Here’s What Worked.
Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. CaseStudies: Leveraging real-life examples of problem-solving and success , casestudies establish trust and demonstrate tangible results, making them persuasive tools for converting potential customers.
We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. Take a moment and try to surmise one of the more popular types of content that you’d normally see on socialmedia. Did the thought of those commonly seen quizzes on socialmedia networks pop into your mind?
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