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Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. CaseStudies.
” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. The problem with this is that this is simply one casestudy. Consider this infographic that I created.
Infographics. Read the full casestudy to see how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.
In this roundup, we’re diving into the top five financial content marketing casestudies that have successfully transformed even the most complex topics into unexpectedly captivating content. infographic. Visual appeal matters: In a world dominated by visual content, use infographics to break down complex financial concepts.
According to a study by DemadnWave whitepapers, casestudies, videos and infographics work well. They want to understand people, processes, products and technology. Once you have the data it has to be communicated in a visually pleasing way – a well-deigned infographic that tells the story does best.
Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. CaseStudies.
Introduce the team and technology. On the other hand, if you have a directory of standout articles, infographics, and casestudies to choose from, they’ll have an easier time seeing things your way. But keep in mind, you should pay freelancers for this time.
Casestudies. Infographics. People are more interested in visuals than ever, whether it’s infographics, images or videos. She writes about tech education and health related issues and loves to live simply, give generously, watch football and love technology. Common ones include: Blogs. White papers.
Customer marketing if the asset is a casestudy. Promoting a new blog post or infographic on the company’s social media, starting with the channels that best align with your target audience. Designers, writers, editors, or anyone else involved who needs to know their role is complete. What might this look like?
Sesame Street Using Technology to Boost Literacy. Infographic: The Optimal Length for Every Social Media Update and More. Want more PR casestudies delivered directly to your inbox? 5 Career Mistakes You Should Never Make. 3 Awesome Google Inbox Features to Boost your Productivity. Tumblr Teaming up with TV?
The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said casestudies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 66% said conferences (including virtual). 34% said ebooks. Annual spending on PR software grew 14.7%
The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said casestudies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 66% said conferences (including virtual). 34% said ebooks.
Infographics. CaseStudies. He loves to write about technology, startups, entrepreneurship and business. Some of the most commonly published types of content include the following. Blogs and articles. Short-form videos. Longer form videos. White papers. How-To Guides. Checklists. Social media posts. Photographic images.
Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Casestudy: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015.
That’s according to a survey of 262 business technology buyers by the Arketi Group , a PR firm based in Atlanta as reported by MarketingProfs. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Vendor website: 33%.
When I work with large technology companies, all they want to do is reach the CMO. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. Gut instinct has a place in content marketing, but not if it goes unchecked.
For content marketers seeking to generate leads from that new blog post, white paper, casestudy, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.
The study had interesting findings, such as AI being mainly used for screening questions. How to pitch: This topic allows ResumeBuilder to pitch to general technology-focused sites, small business sites, and the HR/job-seeker market, which is right in their wheelhouse. Digitalprex on X This account on X shares PR content found online.
and what excited me the most was that I would be working in our company’s headquarters in San Jose-Silicon Valley, the heart of entrepreneurship and technology. In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories. It had been a while since I visited the U.S.,
Climate writers talking about the emissions that are being produced or pollution as a result of the technology, as well as finance writers, because they’re writing about, it’s going to make X billion over two years or whatever the projection is. There’s a lot of technology writers. Like putting this in quotes.
You can find out what they do behind the scenes if you look for casestudies (do a search for “casestudies for company ’x’”) that take a deep dive into their innovative tactics. CaseStudy in Innovation Outside a Niche. Cool infographics. For content, this included: Listicles.
Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.
You can find out what they do behind the scenes if you look for casestudies (do a search for “casestudies for company ’x’”) that take a deep dive into their innovative tactics. CaseStudy in Innovation Outside a Niche. Cool infographics. Also take a tour of their websites and blogs. Nieman Lab.
Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.
You should not start with three pages of A4, but a tweet, an infographic or a video. Wires services are an aspect of technology in modern media relations that I moan and b h about in agencies. They are typically looking for information, casestudies or comment. Don’t be that practitioner that pisses of a journalist.
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