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Book review: The Company and the Activist Going Beyond PR

Wadds Inc.

Thomson is one of the UKs foremost public affairs leaders. His back catalogue includes several books on public affairs and reputation management. Through in-depth first-person interviews and case studies, Thomsons book explores the commitment and clear positions one would expect from activism on individual topics.

Company 93
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Royal Mail’s innovative digital public affairs response to attack by Jeremy Corbyn

Stuart Bruce

Royal Mail’s innovative response even got international attention as this story in the Washington Examiner shows “ The Royal Mail just trolled Britain’s socialist leader. The post Royal Mail’s innovative digital public affairs response to attack by Jeremy Corbyn appeared first on STUART BRUCE.

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How public relations responded to COVID-19

Stephen Waddington

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19.

Publicity 131
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Book review: Reputation in Business

Wadds Inc.

A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. She holds the CIPR Diploma in Internal Communications, the AMEC International Certificate in Measurement and Evaluation. Reputation in Business by Stuart Thomson.

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A look at Edelman’s report on generative AI for PR, marketing and comms

Sword and the Script

Indeed, I found this video case study where an Edelman team member is endorsing a product by Quid, which was also ranked best in its class in that section of the report. This is worth mentioning because Microsoft products have broad adoption in PR – and not just external communications but internal and employee communications too.

Report 142
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Public Relations Objectives

Doctor Spin

Establish and develop mutual relationships with key publics. Improve internal communications. Influence public opinion and legislative processes. Online public relations can enhance visibility and build relationships with the public, promoting organizations and products through dialogic communication.”

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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

Her start : Public relations intern with Fleishman Hillard. LeeAnn is an excellent case study in the art of the pivot. From there, she moved to CarVal Investors, a unit of Cargill, before moving over to the mothership and eventually becoming a CCO for one of the biggest public or private companies in the world!