PRSay

DECEMBER 3, 2024

I once used a tale from “I Love Lucy” to explain cost accounting for an internal comms channel I managed. Don’t have a case study yet? Find stories in history, movies or the news. Post an RFS. Add a request for stories on your website, point of purchase or product itself. Create a scenario.

Case Study 146

Case Study Interviews Newspapers Employee 146

Sword and the Script

JANUARY 20, 2018

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic). Give our services a try.

Case Study 115

Case Study B2B Study Marketing 115

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data.

Digital PR 62

Digital PR International Internal Data 62

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Media Training. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Contently - Strategy

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

B2B 98

B2B Branding Brand Case Study 98

Buzzstream

DECEMBER 6, 2024

But, given the tool is Australia-based, I went to Ellie Sumner from Prosperity Media , who we interviewed on the podcast about PR in Australia : SourceBottle is a valuable tool for finding case studies to support the research we’re pitching and identifying reactive opportunities that align with our client’s needs.

Case Study 116

Case Study Pitching B2B Tools 116

Wadds Inc.

MARCH 29, 2024

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. It’s not every book about internal communications that offers a revolution. While a technical expert, she does not rely on jargon.

International 116

International Internal Strategy Communications 116

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Entrants who submit by the Feb.

Case Study 98

Case Study Study Guidelines Internal 98

5W PR

FEBRUARY 17, 2025

This includes internal messaging for employees, external statements for customers, and responses to media inquiries. This involves identifying the root cause, implementing corrective actions, and improving internal processes. This may involve conducting internal investigations, reviewing policies, and consulting with industry experts.

Crisis 78

Crisis Branding Brand Case Study 78

Remote PR Jobs

JULY 19, 2024

International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members. Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites.

Case Study 227

Case Study Conference Local Trade Shows 227

Melissa Agnes

APRIL 15, 2014

I think that there is a need for some major internal re-evaluating in today’s biggest airline companies. Case Studies' Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media? If for nothing else, than for the sake of risk management.

Airlines 243

Airlines Case Study Policies Reputation 243

Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. How do you know what’s working? Media Training. Crisis Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

Buzzstream

JANUARY 15, 2024

In this case study, we explore how BuzzStream has helped the team of 70+ digital PR specialists working at Reboot Online earn more than 30,000 pieces of organic coverage for our clients. The post Leveraging BuzzStream for Effective Digital PR – Reboot Online Case Study appeared first on BuzzStream.

Case Study 83

Case Study Digital PR Study Tools 83

Cision

JULY 8, 2016

To avoid sounding cold or robotic, keep jargon and other internal lingo out of your pitch. Case Study: Mattress startup Casper continues to earn media from its “not so serious” attitude and ability to strike up conversations on social. Pro Tip: Leverage your owned media in pitches. Create Suspense.

Case Study 192

Case Study How To Media Pitching 192

Prowly

FEBRUARY 26, 2025

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Case study: Notion's user-driven digital PR strategy Did you know that Notion's growth wasn't fueled by traditional public relations and press releases?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Melissa Agnes

MAY 21, 2014

… And P.S. “If hacked means somebody internally gave away your password, then that’s not a hack.” Case Studies Crisis and Issues Management' Lying to protect yourself is not a habit any organization should get into. ” – Chris Syme. Not sure how secure you are? We can help. Find out more here.

Case Study 213

Case Study Crisis Study Facebook 213

Waxing UnLyrical

MARCH 8, 2013

Happy International Women’s Day! Well, I will let them tell you: “The Hot Mommas® Project is an award-winning social venture that pairs the world’s largest digital case study library of female role models with cutting-edge teaching tools.” In a good way. What is the Hot Mommas Project?

International 101

International Internal Case Study Insurance 101

Wadds Inc.

FEBRUARY 3, 2025

Through in-depth first-person interviews and case studies, Thomsons book explores the commitment and clear positions one would expect from activism on individual topics. Thomson explores the business response to activism, changing expectations, where businesses are falling short, and how to improve.

Company 93

Company Public Affairs Government Case Study 93

PR 20/20

SEPTEMBER 29, 2020

Workflows : Internal and external workflows were used to run all marketing campaigns. Lead generation: HubSpot landing pages and forms captured leads. Content creation : Blogging and gated content were built on HubSpot. Social media : All social media marketing ran through HubSpot.

Case Study 92

Case Study Study Branding Brand 92

Melissa Agnes

JUNE 4, 2014

Is there a way to incorporate mobile applications as a crisis preparedness and communications strategy (either internally and/or externally)? Case Studies Technology and Crisis Communications' Photo credit: cbc.ca. The post Newborn Abducted from Hospital and Social Media Saves the Day appeared first on Agnes + Day.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

ImPRessions - Crenshaw Communications

JULY 10, 2019

PR pros must pivot from journalistic or academic styles, instead writing with a storyteller’s hat, detailing how the product or service solved a customer’s problem – otherwise known as a case study. See this earlier post for tips on winning business awards.

Case Study 231

Case Study Writing Pitching SEO 231

Melissa Agnes

AUGUST 28, 2014

During their study, Orla and Julie determined three very important facts: 30% of participants surveyed had witnessed a person in Cardiac arrest, which is quite a high statistic internationally, and this may be reflective of the rapid increase of Chronic diseases (Cardiovascular disease, Diabetes, Obesity) in the Gulf region.

Healthcare 238

Healthcare Social Media Media Case Study 238

Melissa Agnes

AUGUST 5, 2014

I’ve provided you with the steps, now it’s up to you to be smart and to make a campaign-specific risk assessment mandatory, whether your marketing and PR team is internal or external. Case Studies Crisis Prevention' Let me leave you with this last question: Are you smart?

Marketing 228

Marketing Case Study Airlines Course 228

ImPRessions - Crenshaw Communications

JULY 6, 2020

It’s best to gather pieces of the requested information and have all the internal input beforehand so that you’re well equipped to tell the full story. You have all of the information you need and the case study has rather impressive results; now what? Back up your claims. Craft a story.

How To 254

How To Case Study Employee Industry 254

Communications Conversations

NOVEMBER 2, 2017

It was, essentially, an internal newspaper for the University of St. It was great for internal announcements and employees loved it , but we were starting to lose traction with students. How did you go about building your newsroom? For longest time, we had a basic news site and daily newsletter called Bulletin Today.

Case Study 113

Case Study Journalism Study Instagram 113

Prowly

FEBRUARY 28, 2025

It amplifies positive experiences by showcasing positive reviews, testimonials, and case studies to a broader audience, leveraging the voice of satisfied customers to inspire further advocacy. 1 Identify and engage loyal customers Find out who your happiest customers are so you can ask them to speak nicely about you in front of others.

Branding 104

Branding Brand Employee Case Study 104

Melissa Agnes

AUGUST 27, 2014

How should the industry be harnessing social media to create awareness, educate the general public and relay important information to audiences (both internal and external) in times of need? Developing internal and external policies to protect your organization from social media risk. Day one will explore: Strategic objectives.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.

Case Study 59

Case Study Study Video How To 59

Doctor Spin

FEBRUARY 21, 2023

Learn more: Table of Contents Background: A New Feature for Interaction Activity: Tapping the Engagement Pyramid Result: Multi-Level Data Opt-In Insight: Change the Internal Polarity Background: A New Feature for Interaction Today, it seems obvious that you’re able to interact with almost any social object by simply liking it.

Case Study 52

Case Study Facebook Study Wikipedia 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. Make case studies more visual. A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

5W PR

MARCH 8, 2025

Research from the International Association of Speakers Bureaus shows that 82% of event planners research potential speakers online before making booking decisions. Create case studies detailing successful events and measurable audience impact. Start by auditing your current digital footprint across all platforms.

Branding 78

Branding Brand LinkedIn Case Study 78

Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Measurement Pinterest 40

Stephen Waddington

DECEMBER 17, 2020

It blends theory and practice with critical analysis and case studies, campaigns, exercises, and discussion questions. The new book has been written by an international communication of 35 authors over the past three years. Since the last edition Liz has retired.

Case Study 201

Case Study Conference Exercises Print 201

PR for Anyone

AUGUST 13, 2020

I also have tons of videos on my YouTube Channel that might be helpful including lots of case studies and success stories. If it's an intern that's taking you back to a green room, whoever's working there. Transcript Hi everybody. It's Christina Daves with this week’s Free Publicity Friday PR Tip.

Television 189

Television How To Case Study YouTube 189

PRSay

DECEMBER 22, 2023

Florida International University is a proud sponsor of PRSA. Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to embrace the nuances of internal and external audiences. Engage in active listening.

Crisis Management 157

Crisis Management Crisis Crisis Communications Ethics 157