ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep. Media training.

Agency 188

Agency Publicity Media Training Training 188

PR 20/20

SEPTEMBER 29, 2020

Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute. Established Partners: Dozens of AI-powered marketing technology companies partner with the Institute to help make AI more approachable and actionable.

Case Study 92

Case Study Study Branding Brand 92

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. This is a true leadership challenge because the change has to be cultural. Instead of a case study, nominate customers for awards It’s a big deal to ask for a case study.

B2B 111

B2B Case Study Study Conference 111

ImPRessions - Crenshaw Communications

MAY 22, 2018

B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan.

Pitching 168

Pitching Real Estate B2B Journalism 168

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics.

Social Media 198

Social Media Branding Brand Employee 198

Communications Conversations

MAY 20, 2020

Others are interviews with titans of industry and business leaders like Kevin Johnson, CEO of Starbucks, who was interviewed by SF CEO, Marc Benioff, just last week. The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though).

Journalism 148

Journalism Branding Brand Interviews 148

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Flack's Revenge

APRIL 2, 2019

So, when B2BNXT said they wanted to interview me about B2B growth tips, I considered quick tricks that can be easily related in a short interview. This generally comes from a consistent campaign that exposes the market to your news, content and thought leadership. People and companies buy from brands they know and respect.

B2B 120

B2B Strategy Case Study Interviews 120

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Instead, you must determine where you will get the most results and focus on that instead.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

MaccaPR

AUGUST 10, 2020

As marketers, this is the time for us to give away the gift of knowledge and thought leadership. Shifting gears, one of the insights you’ve found surprised me – that only 12% of B2B buyers rank case studies as helpful content. What does that suggest for companies whose websites bulge with case histories? Your website.

B2B 71

B2B Interviews Crisis Trade Shows 71

5W PR

NOVEMBER 12, 2024

Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention. Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

APRIL 14, 2017

The same rules that PR teams use to prepare media spokespeople to stay on message in interview situations apply to client and agency negotiations. For example, if there are specific services that are standard, such as a news bureau or certain thought leadership tactics, make sure those are understood. Use disciplined messaging.

How To 136

How To Case Study Meeting Examples 136

Stephen Waddington

OCTOBER 13, 2020

Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis. Hybrid models combining home and office working are likely to provide organisations and their employees with flexibility in the future.

Report 144

Report Communications Government Crisis 144

Cision

NOVEMBER 30, 2017

establish thought leadership. Interviews. Here are some key elements you’ll want to include when crafting your own: Determine the types of videos the brand will make (screen capture product videos, talking head videos, thought leadership, case studies, animated videos, Facebook Live / Periscope videos, brand videos, and more).

How To 177

How To Guidelines Content Marketing Video 177

Rock the Status Quo

SEPTEMBER 16, 2014

159064218 / gettyimages.com An SEO Mini Case Study I’m working with a large SEO client this month and I have to say that I’m extremely impressed with them.

Agency 164

Agency SEO Training Analysis 164

5W PR

OCTOBER 14, 2024

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

Sword and the Script

JUNE 15, 2021

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does.

Survey 116

Survey B2B Marketing Interviews 116

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Is it brand awareness, thought-leadership, lead generation, etc.? Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired. Last but certainly not least…measure!

Survey 90

Survey Marketing Content Marketing Measurement 90

5W PR

JUNE 19, 2024

This means creating a content strategy that includes blog posts, whitepapers, case studies, and social media content to showcase the company’s expertise and innovative solutions. And with thought leadership comes features in top-tier technology publications and interviews on major news networks.

Reputation 78

Reputation Company Case Study Leadership 78

PR 20/20

OCTOBER 10, 2019

Thought Leadership:70+ interview and speaking requests, earned media placements, and quotes attributed to Marketing AI Institute and its thought leaders. It drew 300+ attendees and dozens of sponsors in the inaugural year.

Case Study 42

Case Study Storytelling Study Engineering 42

PR for Anyone

APRIL 26, 2022

.” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. There are so many story angles around this topic. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. Financial Stories.

Twitter 130

Twitter Pitching Financial Video 130

5W PR

SEPTEMBER 30, 2024

Press releases, media outreach, and thought leadership pieces position a brand as an industry expert, capturing the attention of potential customers. Case studies, testimonials, and product reviews help potential customers understand the value proposition and benefits of the product or service.

Marketing 78

Marketing Case Study Reputation Advertising 78

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

PR Fuel

SEPTEMBER 16, 2020

The most well-known case study in crisis communications is Johnson & Johnson’s response to the Tylenol poisonings in the early 1980s that killed seven people. Thought Leadership. Thought leadership is a relatively new addition to public relations strategy. PR vs. Marketing.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

The Resolution Blog

FEBRUARY 25, 2019

You’re creating thought leadership content to bring people towards you and you can clearly measure how those are performing. Your client will come to you and ask for case studies, and if you’ve never done it before you won’t have any case studies except yourself.

Measurement 120

Measurement Case Study Pitching Agency 120

Stern + Associates

MARCH 16, 2023

Courageous Leadership: Taking Risks, Improving Cooperation and Practicing Gratitude Accessible, real and propelled by genuine passion, Marsh’s inspiring message that heroes aren’t fearless makes bravery achievable for anyone. The solution is to turn your focus away from yourself, to increase your humility.

Leadership 87

Leadership Case Study Study Exercises 87

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

wiredPRworks

APRIL 20, 2022

Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. About Growing Social Now. Tune into smart insights, cool tips, and lots of laughs. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

The Hoyt Organization

SEPTEMBER 16, 2024

Healthcare organizations should be very active in terms of engaging the media through press releases, briefings, and interviews to position themselves as the go-to media for medical news and policy updates. Having good relationships with journalists will ensure key messages get out to the appropriate audiences at the right times.

Healthcare 88

Healthcare Industry Crisis Crisis Communications 88

Contently - Strategy

SEPTEMBER 18, 2024

The most common include an active blog, social media, long-form assets (like eBooks and whitepapers), email newsletters, and customer case studies. Cutting-edge thought leadership is one way to stand out. Don’t get us wrong: You need these types of assets. They’re the bread and butter of content marketing.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Wadds Inc.

MAY 26, 2024

Over the spring, I had the privileged opportunity to interview more than 20 communications and insights leaders at organisations in the EU, UK, and US to gather my own data for the report. Triggers for polarisation - We studied how issues play a part in the public conversation using first-person case studies and NewsWhip data.

Corporate 59

Corporate Communications Case Study Study 59

Contently - Strategy

NOVEMBER 27, 2018

We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. Interview your existing customers to find out more about their demographics, habits, and preferences. “At various points in our history, we’ve talked a lot about what’s wrong with healthcare, what’s broken.

Strategy 111

Strategy How To Content Marketing Analysis 111

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Podcasts: Giving on-the-go audiences easily accessible content, podcasts establish personal connections and thought leadership.

B2C 52

B2C Case Study B2B Infographics 52

Communications Conversations

OCTOBER 15, 2019

Lean on trends, research and case studies. When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. Maybe it’s because I’m getting in inboxes before they’re cluttered. Maybe it’s just dumb luck. I prefer to think it’s the former.

Media Relations 100

Media Relations Pitching Media Report 100

Contently - Strategy

MAY 4, 2023

Cover performers may have a back-catalog of relationships in the organization or industry as well, making them the right interviewer for a video case study with a long-time customer or an iconic industry leader. Think live panels in which they are a discussant or press interviews. A word of warning, however.

Strategy 121

Strategy Employee Writing Industry 121

Sword and the Script

JANUARY 31, 2023

PRophet announced a partnership with Yoodli, “an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence” (AI). Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MAY 1, 2018

Don’t miss these related posts: Where and How B2B Marketing Generates Leads it Likes [Study]. 3 Studies that Challenge Marketing Assumptions [UML]. B2B Customers Want Thought Leadership. Case studies, press releases, award applications, and related material will fall somewhere in between.

B2B 62

B2B Marketing Survey Study 62