Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. This isn’t a new problem.

Software 176

Software Measurement B2B Training 176

Remote PR Jobs

JULY 19, 2024

Social Media and Online Presence As any experienced PR professional knows, building a strong online presence and leveraging social media can attract clients both local and nationwide to your services. Testimonials: Collect and display testimonials from happy clients on your website and social media profiles.

Case Study 227

Case Study Conference Local Trade Shows 227

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. If you have to read a case study, what ideas could your client take from it? If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising.

Social Media 150

Social Media Media Case Study Analytics 150

Sword and the Script

AUGUST 13, 2024

Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. They didn’t just make a movie and drop a link on social media. Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers.

Creativity 103

Creativity B2B Examples Marketing 103

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Brand Branding Ethics 78

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.

B2B 78

B2B Company Publicity Media Training 78

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Entrants who submit by the Feb.

Case Study 99

Case Study Study Guidelines Internal 99

PR for Anyone

SEPTEMBER 9, 2021

How to Be on TV Shows: Utilizing social media is fast way to land in the media. See how Susan Bourassa used this technique to land the media. Media outlet that was pitched: NBC4 , Washington D.C. Free PR Interview Transcript: Late fall into winter typically chills down the housing market. Want Publicity?

Social Media 130

Social Media Real Estate Media Pitching 130

PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. The post Tips for Media Interviews appeared first on Christina Daves.

Interviews 130

Interviews Television Media Radio 130

PR for Anyone

JUNE 22, 2021

Successful PR Topic : Using Jeff’s expertise in social media to share how to use social media effectively. It is very common for people to be using social media for both themselves personally and for their businesses. Social media is a hot topic and something that is frequently talked about.

Social Media 130

Social Media How To Brand Branding 130

PR for Anyone

JANUARY 20, 2022

Now how do you give a great interview? This is important in case it’s something a bit obscure and you aren’t prepared for it. I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. You got the YES! Know your soundbites.

Interviews 130

Interviews How To Media Television 130

5W PR

NOVEMBER 12, 2024

Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field. Seek out customer feedback through surveys, interviews, and social media monitoring. Use

Product Launch 78

Product Launch B2B Industry Case Study 78

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand. I reflect that in my brand.

Social Media 130

Social Media How To Brand Branding 130

Barokas

NOVEMBER 8, 2017

This allowed us to find members of the media who were going to be at the conference presenting on topics like, “Not Another Cannabis Media Panel”, as well as others hosted by High Times , a leading cannabis publication. Step 2: Hit-up social media. Step 3: Pitch, pitch and pitch some more. Not bad for a 24-hour trip!

Case Study 74

Case Study Study Conference Banking 74

PR 20/20

SEPTEMBER 29, 2020

Social media : All social media marketing ran through HubSpot. Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute. Lead generation: HubSpot landing pages and forms captured leads.

Case Study 92

Case Study Study Brand Branding 92

Prowly

APRIL 10, 2025

In recent years, the term "brand visibility" has become associated exclusively with social media presence. Brand visibility is the total public presence of a brand, all across online and offline media, social media platforms, search engine results pages, and any place your (potential) clients are. Let's find out.

Brand 104

Brand Branding How To Measurement 104

PR for Anyone

SEPTEMBER 8, 2021

Start on social media and be “social.” Always be prepared for your media interview. Know who is interviewing you. Know who is interviewing you. See what kinds of things they’re posting on social media. Build a relationship with a journalist. Comment when relevant.

Television 221

Television Pitching Interviews Radio 221

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Make case studies more visual. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.

Case Study 59

Case Study Study Video How To 59

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. Social Media'

Blogging 183

Blogging Comparison eBook Case Study 183

Prowly

MARCH 4, 2025

This can help you examine media coverage, social media patterns, and audience sentiment in real time. We want to ensure that no answers to interview questions or pitches generated by AI will ever be sent to an editor. With the numbers jumping from 19% in 2022 to 36% in 2023, and now skyrocketing to 74%. The key benefit?

Trends 104

Trends Reddit Pitching Data 104

5W PR

MARCH 8, 2025

Create a professional website that showcases your speaking topics, past events, testimonials, and media appearances. Social media profiles should align with your website’s messaging and visual identity. Launch a podcast interviewing other experts in your field. Make your booking process clear and accessible.

Brand 78

Brand Branding LinkedIn Case Study 78

The Proactive Report

NOVEMBER 3, 2022

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. The post Reputation Management and Digital PR appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Flack's Revenge

SEPTEMBER 15, 2020

E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). Enter ABM .

B2B 177

B2B Case Study Enterprise Resources 177

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content.

Training 148

Training Social Media Video Employee 148

PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I want you to look at TikTok because that is one of the fastest growing social media platforms. We used to suggest just looking at Google and Twitter but now I’m throwing TikTok into that mix. ” Newsjacking.

Trends 246

Trends Television Exercises Pitching 246

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Many starts and stops. Some are straight blog posts from SF leaders. Like DAILY.

Journalism 148

Journalism Brand Branding Interviews 148

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Public Relations Sydney

OCTOBER 12, 2014

Case studies Case studies are short explanations of a project or issue your charity has worked on. Case studies are a great way to showcase the great work the charity is doing as well as promote the charity. Case studies are also an effective tool to encourage people to donate or support the charity.

Case Study 90

Case Study How To Study Pitching 90

PRSay

SEPTEMBER 23, 2022

These are citizens with massive social media followings who are not in the journalism industry but reporting to the public on current events. The recent defamation trial involving Johnny Depp and his ex-wife Amber Heard is one such case study. The reporting by internet journalists of the six-week Fairfax County, Va.,

Ethics 179

Ethics Media YouTube Journalism 179

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 162

Leadership B2B Study Survey 162

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Online and Social Media.

Publicity 225

Publicity Marketing Video YouTube 225

Communications Conversations

APRIL 26, 2022

I even had an interview with UST in (probably) 2016 or so. Then, just a few months later, he informed me he was retiring and that UST was looking for someone to fill the social media class he was teaching. I mean, I’m teaching a class in a niche (social media marketing) that literally changes EVERY DAY.

Social Media 68

Social Media Media Case Study Travel 68

MaccaPR

AUGUST 10, 2020

Which channels should smart B2B marketers prioritize during this economic crisis – social media, online video, email? Shifting gears, one of the insights you’ve found surprised me – that only 12% of B2B buyers rank case studies as helpful content. Don’t just focus on channels.

B2B 71

B2B Interviews Crisis Trade Shows 71

Stephen Waddington

OCTOBER 13, 2020

The shift to digital media accelerates Audiences for mainstream media brands grew during lockdown as the ongoing shift to digital continues. Social media, messaging and video services saw significant growth in subscriptions and usage. It also includes a series of essays from panel members about the future of practice.

Report 144

Report Communications Government Crisis 144