ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Often companies have surveys or case studies that contain great data points. When pitching case studies, it is important to offer a spokesperson from both the customer organization and the one that offers the product or service. Data points drive press.

Pitching 333

Pitching Case Study Leadership Data 333

The Proactive Report

APRIL 16, 2019

Google recently revealed that every one in three Google searches has local intent. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches. What does that mean? But it might be a need for a dentist, doctor, lawyer, or accountant. 626 676 6419.

Local 133

Local Google Mobile Analytics 133

Melissa Agnes

FEBRUARY 21, 2014

“Pizza Hut has zero tolerance for violations of our operating standards, and the local owner of the restaurant took immediate action and terminated the employee involved.” Case Studies' ” The incident, which occurred during non-business hours, did not include any food tampering, says Pizza Hut in its statement.

Crisis 244

Crisis Case Study YouTube Reputation 244

Melissa Agnes

AUGUST 17, 2014

This crisis is actually the perfect case study of what NOT to do and is, therefore, certainly worth addressing and learning from. What the local police departments could have – and should have – done instead, while managing this crisis. How other government agencies can learn from these mistakes.

Crisis 251

Crisis Government Case Study Twitter 251

Shift Communications

JULY 26, 2017

A regional business reporter at a major metro newspaper may be interested in the negative economic impact Shark Week is having on shark-owned local businesses, using G.W.’s A savvier tactic would be to target reporters or outlets who may want to write about Shark Week but don’t traditionally have an in. s vegan donut shop as a prime example.

Case Study 101

Case Study Crisis Study Crisis Communications 101

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Skype 100

Cision

MARCH 7, 2017

Cision’s new case study “ AKA Media Drives More Client Coverage With Cision’s Influencer Identification Tools ” showcases the company’s communication strategy to promote its client’s event and how they ultimately landed themselves a spot on the LIVE with Kelly show. To read the whole story, check out the case study here.

Case Study 197

Case Study Sports Pitching Local 197

5W PR

OCTOBER 22, 2024

Whether through success stories, case studies, or behind-the-scenes looks at company culture, storytelling humanizes the brand and builds trust. Supporting local causes and initiatives strengthens ties with the community and creates a positive impact.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Konnect Agency

JUNE 20, 2024

THE CLIENT: SKY ZONE (2017) THE PROJECT: In 2017 to support Sky Zone’s focus on birthday parties, Konnect engaged a popular celebrity parent, Christina Milian, to host her child’s birthday party at a local Sky Zone park. The post REWIND: Case Study Sky Zone appeared first on Konnect Agency.

Case Study 52

Case Study Study Local Consumer 52

Communications Conversations

OCTOBER 24, 2014

Case Studies Online marketing strategy halloween social media case study instagram case study instagram social media case study social media case study target instagram' There’s a lot to like about this execution, like I said up top.

Instagram 146

Instagram Case Study Branding Brand 146

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). But I’d say 90 percent of the time they’re merely suggesting the best restaurants, routes and activities in locales around the world.

Case Study 166

Case Study Strategy Study Hotels 166

Shift Communications

JULY 28, 2017

While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. Own It: Shark Week Case Study, Part 4 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Case Study 92

Case Study Crisis Study Strategy 92

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. Case Studies Technology and Crisis Communications' When Victoria’s parents and the hospital realized what had happened, they alerted the authorities.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Communications Conversations

DECEMBER 16, 2014

Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. Case Studies event case studies PR case studies verizon PR verizon PR case study'

Case Study 131

Case Study Wireless Company Local 131

Melissa Agnes

OCTOBER 1, 2014

CDC & @TexasDSHS confirm 1st #Ebola case diagnosed in US. Local public health officials in TX have begun identifying close contacts of #Ebola patient for further monitoring. Case Studies Leadership in a Crisis' Hospitalized patient recently returned from W. — Dr. Tom Frieden (@DrFriedenCDC) September 30, 2014.

Crisis Communications 212

Crisis Communications Crisis Communications Case Study 212

Wadds Inc.

FEBRUARY 3, 2025

The chapter on communities is important reading for anyone involved in community engagement or consultation at a local level. Through in-depth first-person interviews and case studies, Thomsons book explores the commitment and clear positions one would expect from activism on individual topics.

Company 93

Company Public Affairs Government Case Study 93

5W PR

FEBRUARY 9, 2025

If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. Leveraging Social Proof and Third-Party Validation Customer testimonials, case studies, and industry awards provide external validation that makes your story more compelling to media.

Strategy 78

Strategy Case Study Pitching Measurement 78

ImPRessions - Crenshaw Communications

JUNE 21, 2016

” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach. But “hyperlocal may be the new global.”

Local 136

Local Case Study Consumer Industry 136

Communications Conversations

AUGUST 25, 2015

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Typically, we would have started our influencer event by targeting an A-list group of local influencers.

Case Study 60

Case Study Study Local Twitter 60

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t email an invitation to a local speaking gig. You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales.

How To 198

How To Instagram Social Media LinkedIn 198

Communications Conversations

MAY 4, 2016

Locally, here in Minnesota, I think about Prince. Brand lesson: The real key to a successful employee advocacy campaign isn’t the software or platform–it’s the sense that this is something really cool, and you got an invite to be a part of it. It was widely known, except it wasn’t widely known.

Case Study 60

Case Study Employee Study Software 60

Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy.

Case Study 40

Case Study Study Communications Banking 40

Cision

OCTOBER 21, 2016

In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story. Recognized as the industry leader, Cision was the obvious choice.

Software 120

Software Agency Case Study Television 120

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. million hours of Zoom calls.

Publicity 131

Publicity Case Study Local Public Affairs 131

PRSay

APRIL 4, 2019

Studying for the Computer-Based Examination (CBE). Prior to submitting my application, I attended an APR Boot Camp at a local university. Plan to meet with your local Chapter’s APR Chair for helpful planning guidance, especially in the beginning of the process. Remember, trust your learning and studying processes.

Case Study 131

Case Study Ethics Study Course 131

Beyond PR

APRIL 24, 2017

Cision’s new case study, “ Using Cision Communications Cloud™ to Meet the Needs of a Diverse Client Base ,” explores how Carrie On Communication turned to Cision to help improve workflow efficiencies and offers inspiration to communicators everywhere. To get the full story, check out the case study here.

Case Study 40

Case Study Study Meeting Local 40

The Resolution Blog

NOVEMBER 30, 2018

Bring the Story to Life Case studies help people put themselves into a story and showcase real-life results. If you need a chunk of time from your case study, be prepared to pay them for it. Your story or stats might be particularly relevant to a specific area, making it a better fit for local press.

Case Study 120

Case Study Study Pitching Local 120

The Hoyt Organization

SEPTEMBER 21, 2024

They’re listening to soundbites on podcasts, and being “entertained” by hyper-localized and unique, but relevant, content that captures and holds their attention. Localize And Engage With Your Community Healthcare practices will more than likely get the bulk of their clients from their local communities.

Healthcare 90

Healthcare Industry Strategy Case Study 90

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. This method has been tried and tested in MBA and PR programs alike.

Communications 121

Communications Case Study Training Reputation 121

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics.

How To 198

How To Real Estate Web Case Study 198

PRSay

SEPTEMBER 12, 2019

I recently participated in a local Chapter workshop where we shared tips for practitioners that offered scads of information and resources that help make our jobs easier and more effective. offers a wide range of programming ideas such as case studies and ongoing education and trainings certain to engage your members.

Ethics 107

Ethics Handbook Case Study Resources 107

Prohibition

AUGUST 26, 2019

Focusing on the centre’s modern style and incorporating minimalistic storylines with a range of characters, we were able to create a clip showing the local audience that there’s something available for everyone to enjoy at The Light in Leeds. Yorkshire Day at The Light.

Case Study 48

Case Study Video Study Film 48

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Even if a B2B service has helped a smaller up-and-coming brand, it may still be relevant to local press, specialist media, or social discussion groups. Case studies are some of the most powerful tools a B2B company has, and they can be used and repurposed in a variety of ways to fill in those news gaps.

B2B 147

B2B Pitching Case Study Local 147

Onclusive

NOVEMBER 8, 2023

Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Community Relations Businesses actively contribute to the greater local community in which they operate, are located, or plan to locate.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Or the Longview Journal in the case of this particular announcement. Meltwater case study. Muck Rack case study. Content picks from around PR tech land.

Software 149

Software Case Study Advertising Advertising 149

PRSay

NOVEMBER 9, 2017

As my deadline loomed, I wrote the highlighted info from the notebook onto notecards that I studied while waiting in lines, in our office library, in local coffee shops, etc. Last-minute review with peers filled gaps I’d missed in my own studying. I upped my game when panic set in. I participated in an APR Boot Camp.

Case Study 113

Case Study Conference Study Print 113