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Case Study: Bauer

NewsWhip

CASE STUDY. NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. Bauer ran a five day test to see what would happen if their regional radio stations put new forms of content at the heart of what they did on social media.

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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t email an invitation to a local speaking gig. It’s possible an email newsletter could interrupt. (If

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The NALA: Cision’s PR Software Earns Agency Clients More Media Coverage

Cision

In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story. Recognized as the industry leader, Cision was the obvious choice.

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Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release

The Hoyt Organization

They’re listening to soundbites on podcasts, and being “entertained” by hyper-localized and unique, but relevant, content that captures and holds their attention. Localize And Engage With Your Community Healthcare practices will more than likely get the bulk of their clients from their local communities.

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Sellafield storyteller turns whistleblower: “toxic materials and toxic culture”

Stephen Waddington

I had spoken to employees who had trusted me with their experiences of mental health breakdown and then had to suck it up as human resources cherry-picked the case studies which painted the company in the best light. That is not to mention the 10,000 local people who are employed there today. I read the BBC’s online piece.

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PR 101: How to Pitch The New York Times

Cision

Radio silence is common, and can be a telling response in itself. However, useful case studies, expert sources and relevant, researched pitches can possibly be useful down the line. How can this story be original, relevant, impactful and indicative of a national (or local) trend?

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Advertising vs Publicity

PR for Anyone

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. But let’s say you see an ad in your local Gazette, and it says, “Joe’s Pizza, Best Pizza Outside of New York City and, you know, it’s an ad, you know what the pizza ad looks like.