Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Position Scope. Responsibilities.

Marketing 46

Marketing Case Study Software Analytics 46

Sword and the Script

DECEMBER 3, 2024

If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. I also don’t think its new products have gained the market traction they need. This isn’t a new problem.

Software 176

Software Measurement B2B Training 176

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 114

Case Study B2B Study Marketing 114

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. To appeal to hyper-local markets, the company utilized the Contently network to find qualified, vetted journalists all over the country to cover assignments.

Case Study 113

Case Study Study Brand Branding 113

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Brand Branding Ethics 78

Contently - Strategy

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

B2B 99

B2B Brand Branding Case Study 99

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. How can marketing and PR jointly contribute to business goals? How can marketing and PR jointly contribute to business goals? Align with marketing strategies and dashboards.

Strategy 195

Strategy Marketing Measurement eBook 195

NewsWhip

JUNE 2, 2020

CASE STUDY. Marketing and Advertising. Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. Reebok: reactive marketing and newsjacking. The post Case Study Turbine Labs appeared first on Newswhip.

Case Study 78

Case Study Study Viral Data 78

NewsWhip

JUNE 2, 2020

CASE STUDY. Compelling, original and well-targeted content is encouraging more and more engagement and creating triple-digit growth across almost every measure. Reebok: reactive marketing and newsjacking. The post Case Study: Bauer appeared first on Newswhip. Ali Wilkinson, Digital Content Manager. —.

Case Study 78

Case Study Study Radio Analytics 78

ImPRessions - Crenshaw Communications

MARCH 3, 2022

B2B Sales & Marketing Exchange (August, Boston). B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually. This is HubSpot’s annual event that unites thought leaders from over 161 countries across marketing, sales, customer success, revenue operations, and more.

Conference 304

Conference B2B Case Study Content Marketing 304

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. Event & Experiential Marketing.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. We need to experiment with marketing too.

Software 151

Software B2B Company Marketing 151

5W PR

FEBRUARY 9, 2025

Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. Your PR strategy should align with broader business goals.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

MARCH 21, 2025

The digital gaming landscape demands sophisticated PR strategies that go beyond traditional marketing approaches. This comprehensive guide examines proven PR techniques for launching online casinos , drawing from successful case studies and industry best practices. Measuring PR Impact Clear metrics help quantify PR success.

Case Study 78

Case Study Measurement Reputation Study 78

Waxing UnLyrical

MAY 29, 2012

Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. Manwich: A Case Study on Social Media Listening.

Case Study 87

Case Study Social Media Study Pinterest 87

5W PR

FEBRUARY 17, 2025

This may include strengthening quality control measures, improving employee training programs, or enhancing cybersecurity protocols. For example, after a data breach, a company might implement stricter security measures and conduct regular audits to prevent future incidents.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

MARCH 28, 2025

The stakes are particularly high – a 2023 study by Deloitte found that fintech companies lose an average of 20% of their market value during major crises, with recovery times ranging from 6-18 months. This reality makes it essential for fintech leaders to master crisis management.

Financial 78

Financial Technology Leadership Reputation 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

5W PR

MARCH 2, 2025

Industry case studies offer concrete proof points of an organization’s capabilities and insights. According to a 2023 study, 81% of decision-makers say thought leadership builds trust in organizations. This trust stems from demonstrated expertise rather than marketing claims.

Leadership 78

Leadership Technology Policies Case Study 78

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. Check out more ROI guides below: How to Measure the ROI of Video.

Content Marketing 135

Content Marketing Case Study Marketing B2B 135

Shift Communications

JULY 28, 2017

Email Marketing. In the case of a crisis, it’s best practice to have a simple, single-column, and text-only template at the ready. Eigenvector centrality, the computing method behind our network graphic, may seem like a mouth-full but it’s simply the measure of influence (and reach) of any given user in a network.

Case Study 92

Case Study Crisis Study Strategy 92

Sword and the Script

NOVEMBER 10, 2020

B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications , “68% of B2B marketers are not proud of their own content.”. Check out our services.

B2B 174

B2B Marketing Survey Case Study 174

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Unfortunately, the results have not always been positive.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Prowly

FEBRUARY 28, 2025

These are some of the most common types of brand advocates: Loyal customers Employees Partners or affiliates Influencers Casual fans Here's how you can picture them in the form of a pyramid: In recent years, influencer marketing has become a major trend driving business results. The only motivation is their genuine love for the brand.

Brand 104

Brand Branding Employee Case Study 104

Stephen Waddington

FEBRUARY 15, 2022

The integration of marketing and public relations within an organisation is situational. It depends on market, size, type of organisation, and scale. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

ImPRessions - Crenshaw Communications

JULY 10, 2019

Although often used to develop sales and marketing leads, white papers can also boost credibility and the perception of expertise or authority for company executives. Making your case to hoist the trophy. PR writers can afford to get further into the weeds in white papers, since they aim for an educated and narrow audience.

Case Study 231

Case Study Writing Pitching SEO 231

Waxing UnLyrical

NOVEMBER 8, 2011

The stock market hates surprises. The market is saying LinkedIn has a bigger upside than Apple. Microsoft with its major earnings (always top 5 in the world) but flat share price for years is a classic case. Apple: A Case Study in Why Brands Should Control Their Stories. And recently Apple has been striking out.

Case Study 80

Case Study Study Brand Branding 80

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

5W PR

MARCH 20, 2025

The most successful defense contractors understand that effective defense tech PR goes beyond traditional marketing – it requires building lasting relationships with government stakeholders while maintaining unwavering commitment to security and regulatory compliance. Highlight past performance and customer satisfaction.

Government 60

Government Technology Case Study Leadership 60

Wadds Inc.

FEBRUARY 3, 2025

Through in-depth first-person interviews and case studies, Thomsons book explores the commitment and clear positions one would expect from activism on individual topics. Claire is both a Chartered PR and a Chartered Marketer. By its nature, activism involves firmly held opinions.

Company 93

Company Public Affairs Government Case Study 93

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

Cision

JULY 18, 2017

It is, therefore, no surprise that the same is true for the success of an organization, which can be measured, and quite frankly, determined by their communication and reputation. In Cision’s recent case study, Using Distribution & Database to Soar Past Earned Media Targets , St. Target, distribute, monitor, report.

Case Study 150

Case Study Strategy Communications How To 150

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 97

Measurement Communications Survey B2B 97