ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Plus, in today’s employment market, B2B companies are always fighting for tech talent.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

DECEMBER 3, 2024

If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need. Just like AI can be trained to write copy, AI can be trained to write code. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. Everyone knows it.

Software 176

Software Measurement B2B Training 176

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Buzzstream

DECEMBER 6, 2024

Tip: As of writing, many journalists are leaving X and heading to BlueSky. Having a pitch written for the perfect match is definitely better than writing on the fly. Speed matters, but so does quality writing. I initially chose content marketing, PR, SEO, and link building. How to use it successfully?

Case Study 116

Case Study Pitching B2B Tools 116

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. For info on what makes up a great case study , see my earlier post.

B2B 295

B2B Industry Company Case Study 295

Remote PR Jobs

JULY 19, 2024

These events are often attended by business owners, marketing managers, and other decision-makers who might need PR services. Content Marketing Creating valuable content can position you as an expert in the PR field and attract clients who need your services. The post Where can I find clients who need my PR services?

Case Study 227

Case Study Conference Local Trade Shows 227

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. Or in this case, what your blog is all about. If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you. Turn Your Case Studies Into Content.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Making your case to hoist the trophy.

Case Study 231

Case Study Writing Pitching SEO 231

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. It’s not just the naysaying customers who can help you improve your content marketing. Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Assist in the research, writing and development of new business proposals and presentations. Here’s what you have: -3+ years of experience in PR, communications, or marketing.

B2B 291

B2B Policies Case Study Enterprise 291

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Nearly 70 percent of marketers rate charts and graphics as the most engaging type of visual content. Case Studies. Blog Content Creation. Content Distribution & Amplification.

Case Study 210

Case Study How To Infographics SEO 210

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Get FREE writing tips here.

Case Study 193

Case Study Writing Training Engineering 193

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This is a marketing leadership problem.

Content Marketing 200

Content Marketing B2B Marketing How To 200

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Big wins in earned media can help elevate a brand into the consideration set of a customer who’s in the market. If you write it, leads will come.

SEO 125

SEO Case Study Conference Retail 125

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. But let’s be real — it’s not sexy.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

OCTOBER 10, 2017

Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. Check out this monster case study from AccessDirect. Check out this recent Instagram ad from Militza Yovanka. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

Prowly

FEBRUARY 26, 2025

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Here are some of the best choices: Semrush: an all-in-one digital marketing tool that helps companies analyze their online presence. Try Prowly free for seven days - no credit card needed.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. You want to catch people’s attention right off the bat.

Writing 109

Writing Case Study Study Insurance 109

Cision

MAY 22, 2017

In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. New trends arise every year, advising how to make the most of your content marketing tactics. It’s time to go back to the basics; keep these three press releases best practices in mind when writing your next release.

Case Study 210

Case Study Study Trends Web 210

5W PR

MARCH 2, 2025

Successful white papers combine rigorous research with clear writing that resonates with both technical and non-technical audiences. Industry case studies offer concrete proof points of an organization’s capabilities and insights. This trust stems from demonstrated expertise rather than marketing claims.

Leadership 78

Leadership Technology Policies Case Study 78

5W PR

MARCH 8, 2025

Write your “About” section in first person, sharing your journey and philosophy as a speaker. Consider writing LinkedIn articles about industry trends or speaking techniques. Creating High-Impact Content Content marketing establishes authority and keeps you visible between speaking engagements.

Branding 78

Branding Brand LinkedIn Case Study 78

5W PR

FEBRUARY 25, 2019

Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? While they can be labor-intensive, case studies can do a lot to reach other prospective clients. Not sold on the benefits of having a case study done for work done by a public relations agency?

Case Study 68

Case Study Study Strategy Publicity 68

ImPRessions - Crenshaw Communications

MAY 13, 2021

They typically have some PR experience – internship, part-time or full-time – in an agency setting or as an in-house comms or marketing team member. . Write and edit media materials, including media alerts, fact sheets, bios, and case studies. research, duties and projects as required.

B2B 203

B2B Policies Case Study Enterprise 203

Flack's Revenge

DECEMBER 12, 2018

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. Are the social media waters still safe for marketing?

Instagram 214

Instagram B2C YouTube Facebook 214

Cision

MARCH 7, 2017

Add a crowded marketplace to the mix, and you create a headache for most marketing professionals. To read the whole story, check out the case study here. How do you make your message stand out when trying to launch a new product just in time for the holiday season? Below are some tips for achieving results similar to AKA Media.

Case Study 197

Case Study Sports Pitching Local 197

Solo PR Pro

AUGUST 10, 2021

5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. I use Gini Dietrich's PESO model in my presentations so I can illustrate how the client's communication and marketing activities should work together.

Writing 104

Writing Analysis Case Study Video 104

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Write content in response. Content Factors.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. Dark Social Marketing?

Viral 119

Viral Marketing Web Case Study 119

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

Cision

MAY 5, 2015

Don’t share that message with the same, old content marketing tactics. Write it down. It determines the shape that other content marketing pieces take. Spice up your content marketing with outside-the-box tactics. That may mean you’ll still write the white paper or case study. Try something new.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up.

Survey 120

Survey B2B Marketing Interviews 120

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 146

B2B Marketing Survey Software 146

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. Since I started applying reciprocity in marketing a year ago, it has helped us grow our organic traffic for Survey Anyplace by over 100%. Reciprocal marketing in a nutshell. Instead of going after the most famous marketers out there, try to look for micro-influencers.

Content Marketing 134

Content Marketing Marketing How To Resources 134

PRSay

NOVEMBER 19, 2018

Using this structure, you can develop a narrative lead, case study, testimonial or mini story to illustrate your point. A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Results (“Happily ever after”). Luckily. .

Storytelling 150

Storytelling Case Study Writing Banking 150

Flack's Revenge

SEPTEMBER 15, 2020

But direct communications is being taken to a new level to support sales and more specifically, ABM (account-based marketing) programs. And PR success comes more easily with sales success, case studies, and testimonials from happy customers. It is hard to sell when no-one has heard of you. Enter ABM . Why is ABM effective?

B2B 177

B2B Case Study Enterprise Resources 177