Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Meltwater case study. Muck Rack case study.

Software 150

Software Case Study Advertising Advertising 150

Contently - Strategy

DECEMBER 4, 2018

So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. One of my favorite mid-funnel pieces of content we’ve produced is this short video case study about our client Eni , the global energy company.

Case Study 110

Case Study Marketing Study Content Marketing 110

The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. But you can still use the DA to guide your content strategy. The 2021 Edelman Trust Barometer showed a marked downtrend in trust and revealed that people don’t know where or who to turn to for reliable information.

Leadership 147

Leadership Engineering Enterprise Social Media 147

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Have you ever listened to a sales pitch and thought, Geez! Do this with case studies or even real-life testimonials. Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today!

Storytelling 159

Storytelling Comparison Case Study Brand 159

PR for Anyone

JANUARY 20, 2022

Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. These are nuggets of information you provide in a succinct manner getting your message across quickly and easily. Media is editorial content unless you are paying for advertising.

Interviews 130

Interviews How To Media Television 130

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. I remember pitching somebody something freelance.

Digital PR 71

Digital PR SEO Agency Pitching 71

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! I’ve had better luck pitching early in the day vs. later in the day. Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I write a lot of case studies and blog posts for clients, so I usually have a handful of interviews with customers or subject matter experts.

Meeting 97

Meeting Writing Pitching Case Study 97

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Take the time to build out that process. Sales is a process and it takes time and just because you land in the media doesn’t mean you’ll get instant sales.

Television 130

Television Print Interviews YouTube 130

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Adding to this, they’re completely inundated with emails and pitches. It’s harder to get in front of the right people, harder to build relationships, and harder to have our pitches seen and phone calls answered.

Reputation 62

Reputation Media SEO Case Study 62

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. The same is true in print. Weave media placements earned with a case study for blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Prohibition

SEPTEMBER 27, 2022

Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. Whether it’s product placement or a case study, getting your brand in key media is a great way positively boost your credibility.

Publicity 62

Publicity Brand Branding SEO 62

Sword and the Script

MAY 9, 2017

I seem to remember having both print and broadcast media in attendance. See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. 5) Clowning around at Walter Reed. 6) Media gets in Free.

Publicity 108

Publicity Radio Crisis Crisis Communications 108

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Adobe (pictured below) has a great template.

How To 48

How To Media Print Real Estate 48

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 70

Marketing Pitching Corporate Technology 70

Contently - Strategy

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. At Contently, we think of ourselves as our best case study.

B2B 74

B2B Content Marketing Trends Marketing 74

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. Another audience that we pitch to a lot is niche media outlets, and when pitching a new product or when you have very specific news to share, we’ve learned that imagery is key. Want to learn more about how you can use influencers to increase social media engagement?

Fashion 48

Fashion Pitching Tools Twitter 48

Journalistics

MARCH 2, 2013

You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. Bonus tip: sure you can talk about your internship experience, but if you prepare a case study or presentation on the work you did, you would make a stronger impression.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. When building the business case for content marketing, start where your current marketing efforts fall short. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison.

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. So pitching the merits of going paperless was a no-brainer. It’s either/or.

Blogging 76

Blogging How To Print Facebook 76

The Proactive Report

MARCH 16, 2016

Q5: Why are visuals important when pitching the media? Even if they’re a “print” outlet. We’ll be doing a Q&A on the value of visual social hubs and sharing some case studies. Some kind of stirring happens within – happy, surprised, angry, tragic – visuals evoke and compel a response.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q5: Why are visuals important when pitching the media? Even if they’re a “print” outlet. We’ll be doing a Q&A on the value of visual social hubs and sharing some case studies. Some kind of stirring happens within – happy, surprised, angry, tragic – visuals evoke and compel a response.

Infographics 100

Infographics Video Case Study Print 100

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

APRIL 9, 2025

PRs sometimes get so caught up in the hunt for links and coverage that we forget a real person is on the other side of our pitch emails. Rosie has time to open about 5% of pitches; theones that stand out are personalized , clearly relevant , and offer something exclusive or timely. So I pitch my ideas to editors.

Pitching 62

Pitching Journalism Instagram SEO 62

Buzzstream

DECEMBER 2, 2024

If you’re interested in pitching to Australian media or building digital PR strategies in Australia, this conversation with Ellie is inspiring and full of actionable takeaways. Build journalist relationships in person Journalists in Australia are often open to collaboration and value personalized pitches.

Digital PR 62

Digital PR Case Study Media Pitching 62

Buzzstream

NOVEMBER 13, 2024

Prioritize Quality Over Quantity in Outreach Olivia believes in sending personalized pitches to specific journalists instead of the “spray and pray” method. Olivia studies each journalist’s style, preferred story structure, and past topics to make her pitches resonate. Pitching is the same.

Digital PR 62

Digital PR SEO Pitching Strategy 62