Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Meltwater case study. Muck Rack case study. The organization switched from Cision according to the write-up. Meltwater beats earnings.

Software 150

Software Case Study Advertising Advertising 150

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. Organize before you write. What’s your way in?

B2B 120

B2B Customer Service Software Technology 120

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. I try not to schedule any calls or meetings after 3 p.m.

Meeting 97

Meeting Writing Pitching Case Study 97

Bad Pitch Blog

AUGUST 4, 2010

From Businessweek to Gawker, print to online, old to new outlets – everyone is tired of it. MediaBistro: Pitch of the Day WIRED: Yours is a Very Bad Press Release TechCrunch: How to get our attention: A Case Study Out, damned pitch! Out, I Say! If someone is outed by us, they earn it via our three strikes rule.

Pitching 68

Pitching Case Study Print Google 68

Norton's Notes

JULY 20, 2016

I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine.

Case Study 28

Case Study Social Media Study Media 28

Communications Conversations

OCTOBER 15, 2019

Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch. Lean on trends, research and case studies. Cloud) and print (The Minneapolis St. That’s how important they are in 2019. And honest!

Media Relations 100

Media Relations Pitching Media Report 100

Beyond PR

MAY 11, 2016

It’s these moments in video marketing that can transform a data- or information-heavy message into compelling, easy-to-understand, and profitable content, as seen in our Intermedia-MultiVu Creative Services case study. Start with these five steps to write a script that impresses viewers and converts leads.

Video 40

Video Writing Marketing Case Study 40

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Jeff Barrett – @BarrettAll .

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

SEPTEMBER 27, 2018

If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult. Illustrative case studies – you or your clients have demonstrated, with data to back it up, that you know how to respond to this topic. and can translate it to readers.

Strategy 99

Strategy Analysis Reddit Data 99

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. You actually did a case study for us on BuzzStream, and that’s where I met you. I feel like that’s probably the closest line there, radio, billboard, like print ads and stuff.

Digital PR 71

Digital PR SEO Agency Pitching 71

Wadds Inc.

MAY 21, 2023

The book is still available as a re-print for around £10. It’s a mix of theory, practice, and case studies. Jon has mentored me for several years and regularly calls out my use of the phrase “work in progress” in my writing about public relations. How can we as public relations practitioners, improve this situation?

Communications 52

Communications Case Study Print Study 52

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Sword and the Script

NOVEMBER 29, 2016

The same is true in print. Re-write white papers as long form contributed articles. Weave media placements earned with a case study for blog posts. These outlets had a controlling influence on information, not unlike Dan Pink’s car salesperson. Today, are many more options both on the television – and on the web.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Contently - Strategy

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. At Contently, we think of ourselves as our best case study.

B2B 74

B2B Content Marketing Trends Marketing 74

Karen Freberg

MARCH 2, 2018

My second book this year with Emily Kinsky and Amber Hutchins was with TopHat on digital writing. How I decided to write a textbook. Little did you know you were going to write an entire BOOK by yourself along with teaching responsibilities, research projects, and conference presentations. You need to write the book.

Social Media 40

Social Media Exercises Resources Writing 40

Buzzstream

NOVEMBER 7, 2017

As with other media sectors, the best thing to do first is try to identify the right person to contact and figure out what they write about. Do not waste their time with long overtures and creative writing – they will appreciate your contribution only if it is direct and straightforward.

Fashion 48

Fashion Pitching Tools Twitter 48

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Boost Content at an Upcoming Event - Print physical copies of your content and give them out to VIPs who attend an upcoming speech by the author or share them at your trade show booth.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 6, 2019

Those new features include a pitch approval tool, social listening dashboard, location targeting/filtering, an enhanced analytics dashboard including placement tracking, and a pitching coach composed of current editors and journalists who write for top tier publications.”. Singal A.I. 6) Picks from the PR tech vendor blogs .

Marketing 70

Marketing Pitching Corporate Technology 70

Buzzstream

NOVEMBER 10, 2020

So when writing your pitches, avoid including too much fluff or making them dig for the main story. The study of 2,000 American adults, conducted by the luxury home furnishings brand [client name here], looked into their decor preferences, how many bedrooms they had, their average salary bracket” etc. . You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. That wasn’t necessarily the case with our print publication. It’s either/or.

Blogging 76

Blogging How To Print Facebook 76

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. Even if they’re a “print” outlet. We’ll be doing a Q&A on the value of visual social hubs and sharing some case studies.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. Even if they’re a “print” outlet. We’ll be doing a Q&A on the value of visual social hubs and sharing some case studies.

Infographics 100

Infographics Video Case Study Print 100

Contently - Strategy

JUNE 11, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. As the saying goes, write what you know. The rate held steady through April until dipping slightly in May.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Stuart Bruce

JUNE 24, 2015

Publishing a four language corporate magazine (owned – content marketing) that included generic industry news as well as articles about the company (deliberately including ‘warts and all’ case studies that said what went wrong as well as what went right).

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. The surge in new content proved to be an interesting case study for healthcare publishers. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Stephen Waddington

DECEMBER 15, 2021

It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 21, 2015

High Income Business Writing. Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). He’ll also show you what’s working for other business writers by bringing you real case studies from the field.

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

DECEMBER 2, 2024

Be prepared with unique stories (if possible) to tie to campaigns Ellie talked about how many journalists will ask for “case studies,” aka real-world stories that complement the data in the stories she pitches. Vince: Can you explain the case studies to me so I understand what you’re talking about?

Digital PR 62

Digital PR Case Study Media Pitching 62

Buzzstream

APRIL 9, 2025

Knowing a journalists content style is as important as knowing their beata health reporter who only writes investigations wont be interested in your quick tips listicle. I do think I did a kind of little audit of my inboxes when I was writing that post about what makes me open an email. I saw you write a lot for this publication.

Pitching 62

Pitching Journalism Instagram SEO 62

Buzzstream

NOVEMBER 13, 2024

Like I feel like she encompasses what we try to preach or what I try to write about on the blog. Is this, Hey, I saw you write this article and it was really great and dah. Do they prefer case studies? I just turned it into, but I just use some of the tips to help me write. She does outreach the right way.

Digital PR 62

Digital PR SEO Pitching Strategy 62