Case Study, Product Launch and Reputation

The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

NOVEMBER 12, 2024

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies. Product Launches A meticulously executed PR campaign can spark a triumphant product launch within the B2B tech sector.

Product Launch

Product Launch B2B Industry Case Study

How to Make your Messaging Stick

Onclusive

JULY 13, 2021

Crisis situations: In pivotal moments, add key soundbites that you are using in external communication Track crisis-specific soundbite performance over time to understand their ongoing impact on your brand reputation. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To

How To Biotechnology Case Study Leadership

How to Write a PR Case Study: A Comprehensive Guide

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study

Case Study Study Writing How To

What is Brand Advocacy and Why Is It Important for PR?

Prowly

FEBRUARY 28, 2025

Here are some reasons why PR is crucial when building up brand advocacy: It helps you build and maintain trust by communicating the brand's values, mission, and reliability through transparent and consistent messaging, helping you do reputation PR effortlessly.

Brand

Brand Branding Employee Case Study

How to Protect Your Brand in a PR Crisis

Onclusive

JUNE 29, 2018

How and when your brand responds to the press is crucial to saving your brand’s reputation. Companies in crisis: A case study in navigating treacherous waters. Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication.

Crisis

Crisis How To Brand Branding

How To Pick The Right PR Firm In 2017

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

If that’s the case, don’t pretend otherwise. Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. What is the product launch timeframe? Dissect the client case studies.

How To

How To Case Study Product Launch Agency

What Does PR Stand For?

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. You earn it with your company’s activities, product launches, events, and updates. Reputation and Brand Management. Media Relations. You don’t pay for news coverage.

Crisis Communications

Crisis Communications Product Launch Crisis Reputation

#19: Building a framework for reputation management

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation

Reputation Crisis Management Crisis Enterprise

What is Technology PR?

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology

Technology Product Launch Crisis Management Case Study

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

MARCH 28, 2017

An innovative B2B tech client with a new product launch or newly generated source of funding is a slam-dunk for coverage that can quickly reach the target audience in a meaningful way. The report can also serve as the basis for creating case studies and award entries.

Measurement

Measurement Study Data Agency

Boost Your Brand’s Appetite: How to Find the Perfect Food PR Agency

Prohibition

JULY 7, 2023

PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. Reputation management for a food company : A food PR agency was brought in to manage a crisis situation for a food company that faced negative publicity due to a product recall.

Agency

Agency Case Study How To Crisis

Why Social Analysis Is Essential to PR

Beyond PR

JUNE 28, 2018

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through alternatives such as surveys, focus groups and case studies. What is The Overall Audience Perception of a Campaign or Product Launch?

Analysis

Analysis B2C Case Study Product Launch

Building Your Reactive PR Strategy with Alice Walker Gibbons

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). And then I’d also say around reputation management.

Strategy

Strategy SEO Banking Pitching

The Public Relations Agency: Your Secret Weapon

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. No case studies or references. Poor online reputation. This arrangement lets the agency become deeply familiar with your brand and objectives. Single PR project. Good PR takes time and strategic planning.