Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19.

Publicity 131

Publicity Case Study Local Public Affairs 131

Wadds Inc.

JANUARY 12, 2023

A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. Leaders have to reckon with massive global disruptors, whether it’s COVID-19 or climate change, whilst managing ongoing operational activities. Reputation in Business by Stuart Thomson.

Reputation 98

Reputation Public Affairs Case Study Internal 98

PRSay

NOVEMBER 17, 2016

When I first learned about Accreditation in Public Relations (APR), the requirements involved seemed like a mountain of work that I did not have the energy to attempt. After a few years of working with military public affairs, I was selected to spend a year as a fellow with the Army public affairs Training with Industry program (TWI).

Public Affairs 60

Public Affairs Study Case Study Course 60

Cision

APRIL 4, 2016

A case study published in Harvard Business Review of Purina Puppy Chow’s viral “Puppyhood” video (embedded below) reinforces this finding. Journal Of Public Affairs (14723891) , 13 (2), 160-171. Berger points out that we are more likely to share content that makes us happy than sad. doi:10.1509/jmr.10.0353.

Viral 120

Viral Journalism Advertising Advertising 120

Waxing UnLyrical

MAY 27, 2016

In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Allow me to present a case study, and you decide if my theory is valid.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Sword and the Script

JUNE 16, 2020

Putting a face or personalizing public affairs issues so that people understand relevance and importance to them.” Sharing a case study, use case, benefit or scenario in terms that your audience can relate to.” It’s tactical when documenting anecdotes and vignettes, such as case studies.

Storytelling 135

Storytelling Communications Survey Case Study 135

PRSay

APRIL 21, 2016

As a recently retired Army public affairs officer, I explored additional educational opportunities to accompany my mass communications undergraduate and graduate degrees. The two texts that I recommend are Cutlip and Center’s “Effective Public Relations,” and “Public Relations Strategies and Tactics,” by Wilcox and Cameron.

Public Affairs 60

Public Affairs Education Analysis Study 60

Doctor Spin

FEBRUARY 22, 2024

“Online public relations can enhance visibility and build relationships with the public, promoting organizations and products through dialogic communication.” E‑Public Relations: Impact and Efficiency. A Case Study. While advertising can support such endeavours, the driving force is usually public relations.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Landis PR

MARCH 6, 2023

Have an initial conversation, covering the agency’s capabilities, service offerings, experience, case study examples, team members and general pricing structure. Research those that have the experience you require, and create a list of five to start. They should have a long list of questions for you, as well.

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Solo PR Pro

NOVEMBER 17, 2015

Using a Survey for New Business – A Case Study. This summer, Kevin launched a 10-question survey – “The State of Public Relations and Communications at Public Affairs Schools” – with the aim of providing these schools with a way to compare their communications efforts with those of their peers.

Creativity 40

Creativity Public Affairs Policies Survey 40

Stuart Bruce

JUNE 24, 2015

Publishing a four language corporate magazine (owned – content marketing) that included generic industry news as well as articles about the company (deliberately including ‘warts and all’ case studies that said what went wrong as well as what went right). But that’s perhaps because that’s what I do.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Communications Conversations

DECEMBER 8, 2022

LeeAnn is an excellent case study in the art of the pivot. Molly is the chief communications and public affairs officer with Shipt. Then, as she’s in the prime earning years of her life, she does a complete 180 and becomes a CEO of a non-profit, despite the fact that she’s never been a CEO of any organization.

Marketing 60

Marketing Leadership Creativity International 60

Beyond PR

AUGUST 25, 2016

In the context of AWS, it doesn’t hurt to have a cases study about your brand’s work with Netflix as an example to share with clients but Rome wasn’t built in a day. This builds off five years as an award winning public relations professional and journalist working out of Canada. Your brand’s Netflix is out there.

Storytelling 40

Storytelling Brand Branding Wireless 40

Doctor Spin

MAY 21, 2023

Public affairs (PA). For instance, one agency I worked at ( Springtime PR ) provided specialised services in corporate communications, internal communications, crisis communications, and public affairs (PA). No case studies or references. Investor relations (IR). Media relations. Digital PR. Marketing PR.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Sword and the Script

OCTOBER 15, 2024

Indeed, I found this video case study where an Edelman team member is endorsing a product by Quid, which was also ranked best in its class in that section of the report. That puts them in space, like public affairs, regulatory affairs and lobbying, that are tangential or perhaps overlapping with PR.

Report 142

Report Marketing Analysis Tools 142

Mindful Marketing

JULY 28, 2015

An interesting aspect of our work is that we find ourselves doing more and more public affairs work. It was a very painful time but Bridgestone Firestone survived and some time later, a major national daily paper wrote a case study article that wondered how the company’s competitors didn’t kill it when it was on the ropes.

Interviews 50

Interviews Communications Storytelling Marketing 50

Flatiron Communications

NOVEMBER 28, 2018

This Beltway-based “public affairs” firm created a disinformation campaign targeting the company’s detractors through content posted to its owned “news” site, which right wing “news” sites then amplified. Issued a statement from the Board of Directors. — Fired Definers Public Affairs (of whom Mr. Zuckerberg disclaimed knowledge).

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Doctor Spin

FEBRUARY 8, 2025

The Triangulation PR Strategy Donald Trumps presidency is an extraordinary case study. Striving to influence the medias agenda is a well-known PR strategy, but torpedoing the entirity of the traditional news media must be seen as a fringe case. A serious fringe case, but fringe nonetheless.

Strategy 103

Strategy Wikipedia Data Facebook 103

Doctor Spin

MARCH 26, 2025

The Triangulation PR Strategy Donald Trumps presidency is an extraordinary case study. Striving to influence the medias agenda is a well-known PR strategy, but torpedoing the entirety of the traditional news media must be seen as a fringe case. A serious fringe case, but fringe nonetheless.

System 52

System Course Viral Strategy 52