PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. She is a public affairs and media consultant based in Washington, D.C.

Communications 121

Communications Case Study Training Reputation 121

Wadds Inc.

JANUARY 12, 2023

A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. A chapter on charities is a stand-out, looking at how their public image has been collectively hit by some high-profile scandals and persistent misrepresentation in some sections of the media.

Reputation 98

Reputation Public Affairs Case Study International 98

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

NOVEMBER 17, 2016

When I first learned about Accreditation in Public Relations (APR), the requirements involved seemed like a mountain of work that I did not have the energy to attempt. After a few years of working with military public affairs, I was selected to spend a year as a fellow with the Army public affairs Training with Industry program (TWI).

Public Affairs 60

Public Affairs Study Case Study Course 60

Waxing UnLyrical

MAY 27, 2016

In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Allow me to present a case study, and you decide if my theory is valid. What a Duck Can Do.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Sword and the Script

JUNE 16, 2020

Putting a face or personalizing public affairs issues so that people understand relevance and importance to them.” Sharing a case study, use case, benefit or scenario in terms that your audience can relate to.” It’s a fabricated word that emerged a few years ago to define public relations professionals.

Storytelling 135

Storytelling Communications Survey Case Study 135

Cision

APRIL 4, 2016

A case study published in Harvard Business Review of Purina Puppy Chow’s viral “Puppyhood” video (embedded below) reinforces this finding. Journal Of Public Affairs (14723891) , 13 (2), 160-171. Berger points out that we are more likely to share content that makes us happy than sad. doi:10.1509/jmr.10.0353.

Viral 120

Viral Journalism Advertising Advertising 120

PRSay

APRIL 21, 2016

As a recently retired Army public affairs officer, I explored additional educational opportunities to accompany my mass communications undergraduate and graduate degrees. I also downloaded the 3 rd Edition of the “ APR Study Guide ,” which was recently updated for the Examination for Accreditation in Public Relations.

Public Affairs 60

Public Affairs Education Analysis Study 60

Landis PR

MARCH 6, 2023

Have an initial conversation, covering the agency’s capabilities, service offerings, experience, case study examples, team members and general pricing structure. Research those that have the experience you require, and create a list of five to start. They should have a long list of questions for you, as well.

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? The Benefits of a Public Relations Agency III. In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. Get access to personal networks with stakeholders, influencers, and publics. Media relations.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Solo PR Pro

NOVEMBER 17, 2015

He was looking to expand on this and reach schools focused on public policy and international relations. Using a Survey for New Business – A Case Study. In total, 15 out of the top 30 public affairs graduate schools ranked by US News and World Report participated in the survey. What did you hope to gain?

Creativity 40

Creativity Public Affairs Policies Survey 40

Stuart Bruce

JUNE 24, 2015

My bemusement and came from the realisation that so many people still don’t really have a clue about what public relations really is. Paul Holmes says that “public relations finds real stories and shares them. If it is new to you then you’ve been doing public relations wrong all along. That’s not new.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. LeeAnn is an excellent case study in the art of the pivot. From there, she moved to CarVal Investors, a unit of Cargill, before moving over to the mothership and eventually becoming a CCO for one of the biggest public or private companies in the world!

Marketing 60

Marketing Leadership Creativity International 60

Beyond PR

AUGUST 25, 2016

In the context of AWS, it doesn’t hurt to have a cases study about your brand’s work with Netflix as an example to share with clients but Rome wasn’t built in a day. This builds off five years as an award winning public relations professional and journalist working out of Canada. Your brand’s Netflix is out there.

Storytelling 40

Storytelling Brand Branding Wireless 40

Sword and the Script

OCTOBER 15, 2024

Indeed, I found this video case study where an Edelman team member is endorsing a product by Quid, which was also ranked best in its class in that section of the report. That puts them in space, like public affairs, regulatory affairs and lobbying, that are tangential or perhaps overlapping with PR.

Report 142

Report Marketing Analysis Tools 142

Mindful Marketing

JULY 28, 2015

Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. An interesting aspect of our work is that we find ourselves doing more and more public affairs work. By Christine Perkett.

Interviews 50

Interviews Communications Storytelling Marketing 50

Flatiron Communications

NOVEMBER 28, 2018

Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform. disregarded the core tenets of crisis PR. a relatively tiny sum?—?on

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Doctor Spin

FEBRUARY 8, 2025

The Triangulation PR Strategy Donald Trumps presidency is an extraordinary case study. Striving to influence the medias agenda is a well-known PR strategy, but torpedoing the entirity of the traditional news media must be seen as a fringe case. A serious fringe case, but fringe nonetheless. 6 Silfwer, J. 2015, June 11).

Strategy 103

Strategy Wikipedia Data Facebook 103

Doctor Spin

MARCH 26, 2025

It is the informational weapon of our timea way to make the publics sense of reality implode. The Triangulation PR Strategy Donald Trumps presidency is an extraordinary case study. A serious fringe case, but fringe nonetheless. But the models brilliance lies not in convincing people of falsehoods.

System 52

System Course Viral Strategy 52