The Proactive Report

AUGUST 28, 2018

Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees. All of a sudden, we are all lepers. Nobody wants to be associated with us, and our family business is ruined.

Training 148

Training Social Media Video Employee 148

The Hoyt Organization

SEPTEMBER 21, 2024

Craft A Clear And Consistent Message When communicating information to your audience, the message needs to be clear, consistent, and simple across all channels – whether it’s social media, a radio interview, an educational article shared with a news and lifestyle publication, or using an influencer to communicate and amplify the message.

Healthcare 90

Healthcare Industry Strategy Case Study 90

PR for Anyone

JANUARY 12, 2022

When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. People want to connect with people they see on TV or hear on the radio or a podcast. You can also guide the conversation back to what you can answer. ” PR FOR ANYONE.

Interviews 130

Interviews Television Media Radio 130

Waxing UnLyrical

AUGUST 12, 2015

Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. By inventing the transistor radio, Texas Instruments filled a need. Guest Post by Fay Shapiro. They owned cars.

Radio 40

Radio Mobile Media Sports 40

Cision

JANUARY 22, 2016

Radio silence is common, and can be a telling response in itself. However, useful case studies, expert sources and relevant, researched pitches can possibly be useful down the line. Barring bouncebacks, the email system is likely still working, the reporter or editor just isn’t interested.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Sword and the Script

MAY 9, 2017

3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. So, in the wee hours in the morning, we drove from downtown DC to the area radio stations in Gaithersburg, Md. for drive time morning radio. The PR Stunt that Saved Batman for Generations.

Publicity 107

Publicity Radio Crisis Crisis Communications 107

Waxing UnLyrical

JUNE 14, 2012

” I know this for two reasons: #1 because it’s on the radio all the time, and. #2 The problem with this is that this is simply one case study. There’s a line in the chorus of Nicki Minaj’s song “Starships,” where she sings “hands up and touch the sky.”

Infographics 81

Infographics Pinterest Case Study Facebook 81

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. .&#

Travel 87

Travel Case Study Creativity Advertising 87

PR for Anyone

MARCH 30, 2022

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. . #3 – publicity is what we call “earned media.” ” Someone else is using you as an industry expert so you’ve earned that citation. This is the power of media.

Advertising 130

Advertising Advertising Publicity Video 130

PR for Anyone

MARCH 10, 2022

We had two people who went on national radio tours. But what happened was, is we pitched the media and they saw immediate results. One client, literally hit send and heard right back from the journalist and got an interview the following week when she got back. One of them was today, and actually she had seven interviews across the country.

Media 130

Media Pitching Television Interviews 130

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them?

Tools 130

Tools How To Publicity Interviews 130

Stephen Waddington

MARCH 17, 2021

I had spoken to employees who had trusted me with their experiences of mental health breakdown and then had to suck it up as human resources cherry-picked the case studies which painted the company in the best light. I’d been the company’s first ever communications lead for equality, diversity and inclusion. I liked it.

Storytelling 147

Storytelling Local Case Study Television 147

Waxing UnLyrical

MAY 27, 2016

Allow me to present a case study, and you decide if my theory is valid. Earned media coverage included a 60-second spot on WHO-TV, as well as mentions in the Des Moines Register and the highest rated FM radio station More 104.1. What a Duck Can Do. We all know visual content is consumed faster and shared more often than text.

Media Relations 51

Media Relations Social Media Media Real Estate 51

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August. I know where I am, the majority of the kids went to school today. Think about what you can talk about related to going back to school.

Pitching 130

Pitching Media Insurance Insurance 130

Prakkypedia

DECEMBER 19, 2015

Award programs may: Provide case studies and inspiring stories to others. The nature of the work means PR practitioners are most focused on putting their clients onto the awards dais (or in front of the TV camera or radio mic) rather than pushing their own barrows. PR consultants often encourage their clients to enter awards.

Case Study 60

Case Study Radio Crisis Industry 60

Critical Mention

SEPTEMBER 24, 2019

For example, if you run marketing for a PR firm and see that client testimonials and case studies are receiving the most clicks, you should focus on enhancing those practices. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time! Critical Mention.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

OCTOBER 11, 2019

If you think they’ll be willing to share more positive information, contact them and work together to publish a case study. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? The more your earned media is shared, the more attention your brand gets. Until next time!

Brand 81

Brand Branding Media Case Study 81

Critical Mention

SEPTEMBER 10, 2019

Also, other great resources to add to your website are eBooks, case studies and white papers. For example, you can create a case study where you interview one of your current clients on how they utilize your product. Doing so can help influence content ideas and strategies to make your content stand out above theirs.

Reputation 60

Reputation Case Study Mobile eBook 60

Cision

AUGUST 26, 2015

Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host. Influencer, business consultant, radio host, best-selling author, speaker, blogger .

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. You actually did a case study for us on BuzzStream, and that’s where I met you. I’ve done, radio. Transcript Vince: Victoria, we talked prior to this.

Digital PR 71

Digital PR SEO Agency Pitching 71

Buzzstream

MARCH 5, 2025

Use the Case Study Link Building method Heres a link building idea for virtually any online company. Essentially, you pitch a case study to any of the tools or software platforms you use at your company. A study from Productiv found that most teams use an average of 40 to 60 apps. Pitch your case study idea.

Digital PR 62

Digital PR Pitching Study Google 62

PR Breakfast Club

MAY 19, 2014

You’ll find “Spin Sucks” contains case studies, checklists, and solid techniques that are applicable to any pro. Having seen this first hand (in television, radio, and PR), I was intrigued to read how Gini felt. One particular section of the book that really piqued my interest was “How Communication Has Changed.”

Case Study 49

Case Study Television Radio Social Media 49

Communications Conversations

OCTOBER 15, 2019

Lean on trends, research and case studies. Before joining the Life Time communications team I was a journalist for about five years across radio (WJON-St. Maybe it’s because I’m getting in inboxes before they’re cluttered. Maybe it’s just dumb luck. I prefer to think it’s the former.

Media Relations 100

Media Relations Pitching Media Report 100

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Being the best (or qualitatively better) didn’t generate a groundswell of conversation or lead to the success of any of these.

Energy 120

Energy Viral Storytelling Community 120

Prowly

DECEMBER 13, 2024

Whether you're using Reddit or reading up on case studies often released by the company itself , make sure you know what you're getting yourself into. Online monitoring, social media listening, TV, radio and print monitoring. You can even find a person who gave a testimonial on LinkedIn and ask them about it personally.

Print 104

Print Tools Software Media 104

Buzzstream

MARCH 13, 2024

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. For example, North Star Inbound’s case study shows how they increased the value of a site from $10k to $3.5M. Fractl’s case studies page. Reboot’s case studies page. Siege Media’s case studies page.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR 20/20

MARCH 15, 2021

These can be built out in the form of single or multiple checkboxes, date pickers, files, number, radio select, dropdown select, single- or multi-line text. You likely have a number of documents your sales team uses daily—terms and conditions, spec sheets, case studies, proposal templates, etc. Upload Sales Documents.

Knowledge Base 97

Knowledge Base How To Survey Technology 97

Beyond PR

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Also take a tour of their websites and blogs. Marketing Automation.

Real Estate 57

Real Estate How To Web Case Study 57

Ethical Voices

FEBRUARY 20, 2023

We have allies, of course, of the organization, but IPPRA, for short, the Indigenous Peoples Public Relations Association, is a member-based organization where Indigenous communications professionals from around the world can come together and exchange ideas, best practices, and case studies.

Ethics 84

Ethics Community Conference System 84

MaccaPR

JUNE 1, 2016

Just as our society transitioned from radio to TV over a half-century ago, we now find ourselves in the age of digital disruption. See more details of the case study here. This shift was all about disintermediation: the removal of a brokering entity between producers and consumers.

Branding 48

Branding Brand Storytelling Healthcare 48

NewsWhip

JUNE 10, 2021

Now what’s fascinating about that as well is it shows, in the case of Captain Sully, who took the reins and figured out he’s going to land a plane on the Hudson River, which has never been done, in that sense, crisis management was really about decision-making in a crisis. They’re making it worse.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Conversations

NOVEMBER 12, 2015

He invented a method of measuring listener response to radio broadcasts and published many books before his death in 1961. He served in the US Army in World War I, before obtaining Masters and PhD degrees in sociology from Columbia University.

Survey 40

Survey Publicity How To Measurement 40

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. They are typically looking for information, case studies or comment.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Conversations

MARCH 8, 2016

This is reported to have been a huge success in generating newspaper and radio coverage, changing cooking habits and increasing use of apple products by restaurants, schools and other institutions. Their story would surely make a fabulous case study and is a timely reminder of the long history of women in public relations.

Publicity 40

Publicity How To Newspapers Radio 40

Buzzstream

DECEMBER 2, 2024

Be prepared with unique stories (if possible) to tie to campaigns Ellie talked about how many journalists will ask for “case studies,” aka real-world stories that complement the data in the stories she pitches. Vince: Can you explain the case studies to me so I understand what you’re talking about?

Digital PR 62

Digital PR Case Study Media Pitching 62

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. He’ll also show you what’s working for other business writers by bringing you real case studies from the field. But why is podcasting important to PR and marketing professionals?

Social Media 120

Social Media Marketing Pinterest Media 120