The Resolution Blog

JANUARY 31, 2020

Reputation is important in the PR world, so of course you want to get a few wins under your belt. Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow

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Measurement Case Study Creativity Course 156

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side.

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Storytelling Case Study Crisis Viral 120

Buzzstream

JANUARY 16, 2025

From onboarding a client and identifying quick-win opportunities to campaign outreach and continuous reactive and reputation management for clients, see how BuzzStream helps teams manage the execution of multiple streams of PR activity at once. And, the results?

Digital PR 62

Digital PR Creativity Pitching Automotive 62

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content.

Social Media 119

Social Media Conference Media Corporate 119

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. PR must function in real time.

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B2B Customer Service Software Technology 120

NewsWhip

DECEMBER 4, 2019

CASE STUDY. And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. That shows us that based on what’s happened over the last couple of hours, here’s a projection on how viral this particular story or storyline may be.” .

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Case Study Analytics Data Reputation 78

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Case studies. Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

JANUARY 17, 2018

That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. If you’ve got some viral posts, then you’re ready for that “ebook.”. One thing an advanced guide does is give you a bigger reputation as an expert in your field.

eBook 108

eBook Infographics Pinterest How To 108

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 83

Social Media Pitching Media LinkedIn 83

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Greater reach but also a potential reputation issue. The results?

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Tools Publicity SEO Measurement 137

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Fortunately, I evaded becoming a casualty of jobfishing and joined an established, reputable, and dynamic European tech PR agency. Word of mouth.

Agency 62

Agency Case Study Technology Viral 62

Presspage

OCTOBER 24, 2023

PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. In the past, PR’s impact on the bottom line was treated as ambiguous at best. Connect with Your Team.

Analytics 78

Analytics Digital PR Storytelling Local 78

Buzzstream

MAY 25, 2021

Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. Our most popular answer from respondents was to use long-form, report style content to execute link building campaigns.

Infographics 160

Infographics Data Blogging Mobile 160

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 60

Social Media Pitching Media LinkedIn 60

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. If you enjoyed this post, you might also like: Avoid the Noid: A Mascot that Became a PR Crisis Case Study.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. Reputation management.

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Crisis Communications Crisis Agency Communications 62

Buzzstream

MARCH 13, 2024

In both cases, the goal is to drive links to boost rankings and site traffic. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Fractl’s case studies page. Reboot’s case studies page.

Digital PR 71

Digital PR Construction Case Study SEO 71

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. If a crisis occurs, it could harm your reputation and relationship with team members, customers and shareholders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it.

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SEO Study Brand Branding 62

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Try searching for topic + nationality + ‘study’, ‘research’ or ‘revealed’ to do the same and get you started (see below). It’s as simple as that.

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Pitching Writing Digital PR How To 164

Stephen Waddington

AUGUST 27, 2018

His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation. Case study: PG Tips You can test Phillip’s and Young’s hypothesis for yourself very simply in the time that it takes to make a cup of tea or coffee.

Communications 60

Communications Analysis Web Handbook 60

Buzzstream

NOVEMBER 13, 2024

Every campaign goes viral and it’s coverage from everybody, but. It’s like considerate and mindful of reputation and the message, but done in the way that kind of understands and compliments the wider SEO strategy and those two together with gold dust. Do they prefer case studies? Do they like listicles?

Digital PR 62

Digital PR SEO Pitching Strategy 62

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. What’s the cost of a brand crisis?

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Crisis Airlines Brand Branding 180

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. The video ended up going viral on the internet and making it to all of the main news channels. Dove Gives Women More Body Issues. Lyft 1 Vs Uber 0.

Social Media 49

Social Media Airlines Media Viral 49

Flatiron Communications

NOVEMBER 28, 2018

It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a The stock tanked, but more importantly so did Facebook’s already sullied reputation. Later that day, the company’s abbreviated blog post went up.

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Facebook Public Affairs Crisis Crisis Management 44