ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Fear will be your downfall, not social media. Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 175

Survey Social Media Consumer Media 175

Communications Conversations

MARCH 4, 2022

Eventually, it got Corey Smale , the social media manager at PBR who made the tweet, fired. In case you’re wondering, yes, he did it on purpose. Anecdotally, when I brought this case study up with my class at the University of St. Isn’t that the holy grail in social media marketing?

Social Media 149

Social Media Case Study Strategy Media 149

Remote PR Jobs

FEBRUARY 25, 2025

These can include increasing brand awareness or securing media coverage. Choose the Right Channels: Use a mix of digital public relations strategies, like social media channels, blogs, and podcasts, along with traditional media. Set Clear Goals: Set SMART goalsspecific, measurable, achievable, relevant, and time-bound.

Strategy 155

Strategy How To Crisis Management Crisis 155

Communications Conversations

MARCH 9, 2022

We don’t have a lot of data or case studies to go on. The post Are employee social media advocacy programs really working? The only ones doing the talking are the vendors, and obviously that’s quite a one-sided conversation. So, who knows if these things are really working or not? What about Salesforce?

Employee 183

Employee Social Media Media LinkedIn 183

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Branding Brand Ethics 78

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Be Realistic with Your Time for Social Media. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282

Contently - Strategy

OCTOBER 29, 2024

But, you don’t need to share user-generated content on social media alone. Adobe Experience Cloud features myriad customer-generated case studies. It may be as complex as building out a hub of hundreds of case studies for your dozens (hundreds?)

B2B 99

B2B Branding Brand Case Study 99

Remote PR Jobs

JULY 19, 2024

Social Media and Online Presence As any experienced PR professional knows, building a strong online presence and leveraging social media can attract clients both local and nationwide to your services. Testimonials: Collect and display testimonials from happy clients on your website and social media profiles.

Case Study 227

Case Study Conference Local Trade Shows 227

Buzzstream

DECEMBER 6, 2024

Media Requests on Social Media The best, most direct, tool-less alternative to HARO/Connectively is to monitor media requests on social platforms like X or BlueSky by hashtag. In this instance, a case study is a real-life use case to back up the results of your story vs a case study like youd find on BuzzStream.

Case Study 116

Case Study Pitching B2B Tools 116

Deirdre Breakenridge

JULY 9, 2018

If you have to read a case study, what ideas could your client take from it? If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. If possible, make every assignment you do that semester work in service of that client.

Social Media 150

Social Media Media Case Study Analytics 150

Melissa Agnes

MARCH 13, 2014

Their use of social media throughout the crisis. Although their crisis communications home base is the proper way to publish all official releases and updates regarding the crisis, we cannot deny the need to also push these updates and communications to social media. Case Studies'

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

Melissa Agnes

APRIL 15, 2014

Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media? DO NOT do this – or anything like it – from your organization’s Twitter (or other social media) account(s). Case Studies' The oh-so-important lesson.

Airlines 243

Airlines Case Study Policies Reputation 243

5W PR

APRIL 2, 2025

Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging. Case Study: Klarna’s Creator Collective Buy-now-pay-later platform Klarna built an ongoing ambassador program called the Creator Collective.

Marketing 78

Marketing Financial Case Study Education 78

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. According to a press release , AlphaMetricx delivers “AI with custom large language models (LLMs) to identify expert media insights, streamline workflow, and provide a customized user experience.”

Software 176

Software Measurement B2B Training 176

Communications Conversations

APRIL 17, 2020

It’s something Microsoft CEO Satya Nadella is famous for–sharing employee-only memos on Microsoft’s social media channels. Best Buy stole a page out of Microsoft’s playbook when it posted a message from CEO, Corie Barry, this week that was initially shared with employees. Very transparent. Very honest.

Social Media 198

Social Media Branding Brand Employee 198

5W PR

FEBRUARY 17, 2025

This includes providing regular updates through press releases, blog posts, and social media. Tools like social media monitoring platforms, customer surveys, and online review tracking can help companies stay informed about public perception.

Crisis 78

Crisis Branding Brand Case Study 78

Melissa Agnes

AUGUST 14, 2014

There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied. In other cases, crisis management case studies were incorporated but not to their full extent.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

HMA Public Relations

MARCH 7, 2023

From case studies to day in the life videos, Justin Liggin is sharing some content examples for your social media page. Discover more in this blog post!

Social Media 98

Social Media Case Study Media Study 98

Prowly

FEBRUARY 26, 2025

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Brand metrics Social mentions - see how many times your brand is talked about on social media platforms, discussion forums and so on.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Prowly

OCTOBER 23, 2024

In some messages, she mentions the journalist’s recent social media activities; in others, she references the journalist’s article and adds a link. “Referring to any kind of previous content or just things that are happening in the world and in society is always super helpful.

How To 211

How To Pitching Analytics Software 211

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Melissa Agnes

OCTOBER 20, 2014

I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. Case Studies Crisis Communication' Not only does it help me better do my job , but it allows me to provide you with helpful insights to better do your job. Kudos to BBC! Photo credit: BBC.

Crisis Communications 224

Crisis Communications Crisis Communications Strategy 224

Melissa Agnes

FEBRUARY 21, 2014

Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. Case Studies' appeared first on Agnes + Day.

Crisis 244

Crisis Case Study YouTube Reputation 244

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Social Media & Community Management. Relationship building takes time. the eyes of customers or journalists.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Melissa Agnes

AUGUST 25, 2014

As you probably know, I’ve been having an interesting debate with a fellow crisis professional on whether or not to shut social media down in a crisis. As we know, in a crisis it’s very easy to lose your narrative to rumors, speculation and to have your social media channels hijacked.

Crisis Communications 243

Crisis Communications Facebook Crisis Communications 243

Contently - Strategy

AUGUST 30, 2024

According to a study from Oracle and Brent Leary, “ 80% of consumers have purchased products in direct response to social media content. When it comes down to it, consumers are skeptical of businesses, so it’s no surprise they trust social media influencers, peers, and celebrities to give them advice on new products.

Storytelling 85

Storytelling Marketing Travel Case Study 85

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand. I reflect that in my brand.

Social Media 130

Social Media How To Branding Brand 130

PR for Anyone

JUNE 22, 2021

Successful PR Topic : Using Jeff’s expertise in social media to share how to use social media effectively. It is very common for people to be using social media for both themselves personally and for their businesses. Social media is a hot topic and something that is frequently talked about.

Social Media 130

Social Media How To Branding Brand 130

Cision

DECEMBER 5, 2017

Cision has the ability to deliver your video to thousands of media points, influencers, websites, and blogs, and we have a dedicated video distribution network. Case Studies. Case studies and success stories are the top content for buyers because they convey peace of mind. Whitepapers. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

AUGUST 13, 2024

Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. They didn’t just make a movie and drop a link on social media. It started with a book called Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Ads made $$.

Creativity 103

Creativity B2B Examples Marketing 103

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. The genesis of your integration is to get ahead of your social media “accelerants.”

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Communications Conversations

FEBRUARY 21, 2020

.: Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. .: Thomas for class.

Social Media 157

Social Media Media LinkedIn Tourism 157

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Perhaps a company receives negative backlash on Twitter, or maybe there’s a case study about a recent campaign. Take those things and practice with them.

Case Study 224

Case Study Trends Instagram Social Media 224