How to do competitive analysis on social media: case study
Awario
AUGUST 10, 2021
We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study.
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Awario
AUGUST 10, 2021
We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study.
Melissa Agnes
AUGUST 28, 2014
The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?
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Remote PR Jobs
MARCH 27, 2024
A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.
Melissa Agnes
JUNE 4, 2014
An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. Photo credit: cbc.ca.
Contently - Strategy
MARCH 11, 2020
At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!
Onclusive
JULY 13, 2021
Would it be valuable to understand how your messages get amplified on social media and drive website actions? Read the full case study. As a result, Monster increased the inclusion of key soundbites and spokespersons in their media coverage by up to 54%. Read the full case study.
ImPRessions - Crenshaw Communications
AUGUST 18, 2021
But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. And given the ubiquity of social media, there’s an almost endless need for content, content, and more content. Customer case studies sell benefits.
ImPRessions - Crenshaw Communications
MAY 15, 2020
The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.
Melissa Agnes
AUGUST 13, 2014
It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Fear will be your downfall, not social media. Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences.
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.
5W PR
DECEMBER 31, 2024
Case studies, when crafted and implemented strategically, can be a powerful tool to establish credibility, differentiate the offering, and, ultimately, drive conversions. Differentiating The Offering Case studies highlight the unique features and benefits of the product, differentiating it from competitors.
Communications Conversations
MARCH 4, 2022
Eventually, it got Corey Smale , the social media manager at PBR who made the tweet, fired. In case you’re wondering, yes, he did it on purpose. Anecdotally, when I brought this case study up with my class at the University of St. Isn’t that the holy grail in social media marketing?
Remote PR Jobs
JULY 19, 2024
Social Media and Online Presence As any experienced PR professional knows, building a strong online presence and leveraging social media can attract clients both local and nationwide to your services. Testimonials: Collect and display testimonials from happy clients on your website and social media profiles.
Communications Conversations
MARCH 9, 2022
We don’t have a lot of data or case studies to go on. The post Are employee social media advocacy programs really working? The only ones doing the talking are the vendors, and obviously that’s quite a one-sided conversation. So, who knows if these things are really working or not? What about Salesforce?
Deirdre Breakenridge
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. Calls to Action. … Read more.
Deirdre Breakenridge
MAY 23, 2017
There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Be Realistic with Your Time for Social Media. Use Guest Bloggers.
Sword and the Script
JULY 30, 2024
News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.
Deirdre Breakenridge
JULY 9, 2018
If you have to read a case study, what ideas could your client take from it? If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. If possible, make every assignment you do that semester work in service of that client.
Melissa Agnes
APRIL 15, 2014
Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media? DO NOT do this – or anything like it – from your organization’s Twitter (or other social media) account(s). Case Studies' The oh-so-important lesson.
Melissa Agnes
MARCH 13, 2014
Their use of social media throughout the crisis. Although their crisis communications home base is the proper way to publish all official releases and updates regarding the crisis, we cannot deny the need to also push these updates and communications to social media. Case Studies'
Communications Conversations
APRIL 17, 2020
It’s something Microsoft CEO Satya Nadella is famous for–sharing employee-only memos on Microsoft’s social media channels. Best Buy stole a page out of Microsoft’s playbook when it posted a message from CEO, Corie Barry, this week that was initially shared with employees. Very transparent. Very honest.
Melissa Agnes
AUGUST 14, 2014
There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied. In other cases, crisis management case studies were incorporated but not to their full extent.
Contently - Strategy
SEPTEMBER 5, 2024
Creating a fintech case study can feel like a never-ending trip to the DMV. While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. But that’s exactly why a well-crafted fintech case study can be so powerful.
Melissa Agnes
OCTOBER 20, 2014
I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. Case Studies Crisis Communication' Not only does it help me better do my job , but it allows me to provide you with helpful insights to better do your job. Kudos to BBC! Photo credit: BBC.
Melissa Agnes
FEBRUARY 21, 2014
Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. Case Studies' appeared first on Agnes + Day.
Onclusive
AUGUST 22, 2017
Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Social Media & Community Management. Relationship building takes time. the eyes of customers or journalists.
Melissa Agnes
AUGUST 25, 2014
As you probably know, I’ve been having an interesting debate with a fellow crisis professional on whether or not to shut social media down in a crisis. As we know, in a crisis it’s very easy to lose your narrative to rumors, speculation and to have your social media channels hijacked.
PR for Anyone
NOVEMBER 18, 2021
There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand. I reflect that in my brand.
PR for Anyone
JUNE 22, 2021
Successful PR Topic : Using Jeff’s expertise in social media to share how to use social media effectively. It is very common for people to be using social media for both themselves personally and for their businesses. Social media is a hot topic and something that is frequently talked about.
Cision
DECEMBER 5, 2017
Cision has the ability to deliver your video to thousands of media points, influencers, websites, and blogs, and we have a dedicated video distribution network. Case Studies. Case studies and success stories are the top content for buyers because they convey peace of mind. Whitepapers. That’s precisely 2.34
Cision
JUNE 8, 2015
The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. The genesis of your integration is to get ahead of your social media “accelerants.”
Communications Conversations
FEBRUARY 21, 2020
.: Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. .: Thomas for class.
Deirdre Breakenridge
DECEMBER 18, 2017
Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Perhaps a company receives negative backlash on Twitter, or maybe there’s a case study about a recent campaign. Take those things and practice with them.
Melissa Agnes
AUGUST 17, 2014
This crisis is actually the perfect case study of what NOT to do and is, therefore, certainly worth addressing and learning from. Subscribe to his blog: Walking The Social Media Beat. Follow Agnes + Day on Twitter: @agnesdayinc. Follow Tim on Twitter: @T_Burrows. Check him out on Facebook. Connect with him on LinkedIn.
Cision
JANUARY 9, 2018
Infographics are plug and play, citable and are liked and shared 3x more on social media. Elevate the efficacy of your content and garner more earned media with Cision’s multimedia distribution. OpenTable used infographics to garner earned media and boost engagement from targeted yet unexpected audiences. Case Studies.
PR for Anyone
SEPTEMBER 9, 2021
How to Be on TV Shows: Utilizing social media is fast way to land in the media. See how Susan Bourassa used this technique to land the media. The post Using Social Media to Get PR appeared first on Christina Daves. Check out the post and the watch the video below. Want Publicity? Let’s set up a call.
Cision
AUGUST 26, 2015
As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.
Remote PR Jobs
JULY 11, 2024
Their social media draws a perfect line of self-deprecation, transparency and authenticity. Consistency in brand voice— from press releases and customer service interactions to social media and website content— helps audiences build a positive association with your product or service in their daily lives.
Konnect Agency
JUNE 20, 2024
Konnect secured traditional media and social media coverage reaching over 35 million consumers and managed the entire partnership, ensuring effective communication and cross-promotion with Sky Zone’s team. The post REWIND: Case Study Sky Zone appeared first on Konnect Agency.
Cision
MAY 18, 2017
After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them. In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later.
Flack's Revenge
DECEMBER 12, 2018
Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.
HMA Public Relations
MARCH 7, 2023
From case studies to day in the life videos, Justin Liggin is sharing some content examples for your social media page. Discover more in this blog post!
Cision
JULY 8, 2016
The temptation to keep scrolling through a social media feed or online newsroom can be hard to fight, especially if you’re can’t find what you’re looking for. Pro Tip: Use social listening tools to find out what topics your target influencers are discussing in real time and engage in the conversation. Create Suspense.
ImPRessions - Crenshaw Communications
MARCH 3, 2022
Insightful breakouts, hands-on case studies, lasting peer connections, and inspiring keynotes all contribute to preparing you with the actionable advice you need to increase your impact, foster measurable results and surpass goals.”. It attracts 3000 attendees, over 200 speakers, and over 500 brands annually.
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