This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I want you to look at TikTok because that is one of the fastest growing socialmedia platforms. You might think it’s out of your demographic but 13-60 is a pretty wide one and the media is paying attention to what’s going on there. Give the media what everyone already wants. ” Newsjacking. PR FOR ANYONE.
There is no easier way to build a brand than with socialmedia. Some people are discouraged or stressed by socialmedia but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use socialmedia and build out that brand. I reflect that in my brand.
Successful PR Topic : Using Jeff’s expertise in socialmedia to share how to use socialmedia effectively. It is very common for people to be using socialmedia for both themselves personally and for their businesses. Socialmedia is a hot topic and something that is frequently talked about.
I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Don’t underestimate your value and what you can bring to the media. Start on socialmedia and be “social.” See what kinds of things they’re posting on socialmedia.
How to Be on TV Shows: Utilizing socialmedia is fast way to land in the media. See how Susan Bourassa used this technique to land the media. The post Using SocialMedia to Get PR appeared first on Christina Daves. Check out the post and the watch the video below. Want Publicity? Let’s set up a call.
Facebook, Twitter, Instagram—these popular socialmedia platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, socialmedia and content marketing news designed to help marketers stay up to date on trends and best practices. SocialMedia'
Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. And being a best-selling author can’t hurt when pitching bylines or features to the media.
Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and socialmedia. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Online and SocialMedia.
When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. This week, I want to talk about, what if you’re in an interview, especially on television, and you don’t know the answer to the question. So what do you do?
Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. So, just landing in the media will not instantly generate sales. I got a $10,000 client from being on television. Again, It could.
How to Be on TV Shows: If you want to get your product on TV, a great way to do that is to pay attention to your favorite television outlet and listen if they have interest in something related to your product. You can also see what they are posting on socialmedia and get a feel for what they like and are interested in.
What most people forget about with socialmedia is the “social” part. Are you socially listening to the online conversation? We pitch the media. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. We write video scripts. We film videos.
Make sure that if you make that investment, you see the return in products sold, people coming to your site or socialmedia, or growing your list with potential clients or customers. Ask for their results, click through rates, engagement, etc. Watch the video I did for you below and learn more. PR FOR ANYONE. Anyone can get publicity!
Reference something else that they’ve written in the past or shared on television and see how you can provide value to them and pitch that. If you like this, if you’d really like to dive in and uplevel your business using media, using this ability, using messaging and socialmedia, reach out to me.
If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell people on socialmedia.
But you know, these people who are so nervous about it could end up on morning television. Pitch the media. We actually also, as part of this, our VIPs met with the former executive producer of The Today Show and when she went through their pitches, she just had minor tweaks and little things. The pitches were unbelievable.
Influencers communicate with their audiences directly (mostly on socialmedia), and are able to endorse a brand or product through their posts. One of the biggest differences between influencer marketing and, for example, television commercials, is the rules and regulations influencers need to consider.
It’s important to put out regular content, to be featured in the media. SocialMedia and Influence. Does your socialmedia reflect who you are and what you do? This goes for the media but also your potential clients and customers. Have you authored any articles, papers or books?
I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell. And then at the end, make sure you say thank you.
I’m sure by now you’ve heard of Clubhouse, the new, hot socialmedia platform that is strictly audio. audio socialmedia platforms. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Transcript. Hi everyone.
Of course anyone writing content or posting on socialmedia hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.
And now, start to use that in your content, your socialmedia, your media appearances and turn yourself into someone who is captivating to an audience! This week I want to give you the number one thing that’s going to make you stand out with the media and that is by being captivating. You want to draw the media in.
It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on socialmedia. So here are some ideas of what to do with your most recent media appearance. Obviously, you want to put it on socialmedia. So make sure you take advantage of any media that you get.
You also need to be able to do a review of your assets (website and socialmedia) and make sure you check out when the media checks you out. Don’t forget to connect with journalists on socialmedia too. You’ll develop a much better relationship with the media. Basically, you need to be observant.
Instead of just posting on socialmedia , incorporate a story, give your insight, your feedback, an example. They can really get to know you when you put story into video and your socialmedia posts. it needs to be based on a story. Everything has a story. What is yours? What is your customer’s story?
Watch the video and/or read the transcript and you’ll see a bunch including things related to: SocialMedia. First and foremost, if you are a marketing or socialmedia person, what does that mean? There are so many story angles around this topic. Financial Stories. Twitter has kind of fizzled a little bit.
By using media, socialmedia, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. They run great businesses. and I’m going to call it established to known™.
Gini has great respect in the PR/marketing/socialmedia world. You’ll find “Spin Sucks” contains casestudies, checklists, and solid techniques that are applicable to any pro. Having seen this first hand (in television, radio, and PR), I was intrigued to read how Gini felt. I should have known better.
Check out socialmedia and what people are talking about. Check out this video on letting Tik Tok be your publicist: It’s really about listening and paying attention to what people are talking about and using that to create newsworthy stories the media will care about. See my story in the video about Steve and what he did.
You need to check out when the media checks you out so all your assets need to be in place – your website, your LinkedIn profile, your socialmedia, because we don’t know exactly where they’re going to land. PR is one piece of a bigger picture.
If you like this and you want to talk about how you can up level your online presence, your socialmedia, your PR, anything to get you more visibility. Make some of them videos, super important, but that’s a really easy way to create great content fast. So that is this week’s PR tip.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In today’s post-Covid world, we are still in a hybrid situation where part of the workday is done online so your virtual background is super important.
An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. In fact, it goes further by claiming in 80% of cases, adverts on the video platform are actually better at driving sales. I am not so sure and I have a bit of a theory.
When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, socialmedia and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary.
For example, we at the i.e. (informed engagement) network use socialmedia intelligence as a primary tool to help our clients understand their customers and influencers. We study target audiences in aggregate and help our clients identify the biggest influencers in the group. "In See more details of the casestudy here.
TrendKite has become the primary technology for the Cision media monitoring capability. Falcon.io, which is probably more familiar to European readers, was acquired and integrated for socialmedia listening and engagement. While the company has made several socialmedia acquisitions over the last few years, Falcon.io
On the 23rd March, Boris Johnston took to television screens across the UK and the words “we must do more, you must all stay at home” rang across the nation. They say that the proof is in the pudding, so it’s important to share a casestudy with you where you can see the framework in action. Our lives as we knew them changed.
In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. The objective: to create content-rich experiences, akin to The London Times’ 100 casestudies.
Prior to the conference proper I had agreed to participate in tandem with Ali Foroozfar —a wonderful human being, past top manager of National Iranian Television and a seasoned, highly knowledgeable professor of marketing, advertising and communication—in a one-day workshop, where we alternated integrated communication theory and casestudies.
Shortly after the publication of his book, the public relations profession spotted the opportunity to communicate with publics at scale via the media rather than direct public engagement. Transatlantic television became possible. Socialmedia platforms provide a means of both distribution and engagement.
PR Week highlighted this work as a casestudy. Newsjacking is the practice of aligning a company or brand with a current event in an attempt to generate media attention and boost the company/brand’s exposure. A SocialMedia Guide to Newsjacking. Do you see what we did there? We newsjacked!
The post gained traction in socialmedia, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. Years ago there were only a handful of top-tier media outlets. In broadcast television, you had three choices – ABC, CBS or NBC. The same is true in print.
Welcome to The #AskGaryVee show, where I answer your questions about marketing, socialmedia, and entrepreneurship. Tools, tips and tactics on everything marketing and socialmedia related. SocialMedia Zoom Factor. to rock your socialmedia and content marketing. Want to get on the show?
Using other socialmedia outlets they encouraged supporters to watch the scope, but it was unneccesary: C-SPAN and CNN picked up their Periscope broadcast and televised it (some legislators broadcasted on Facebook Live as well ). What’s not so clear is how awareness will translate to use. But awareness is a start.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content