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Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Employing your 30-second elevator speech will give you an edge that will increase your chances of connecting emotionally and chemically with a potential boss. In practice, many people fail at interviews because they are not able to succinctly and successfully say who and what they are.

Chemicals 271
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Crisis Avoidance Strategy: Neighbour of Choice

Melissa Agnes

You may be manufacturing some chemical which, if not contained could wipe out half the countryside, or perhaps you have the word “nuclear” as part of your title. Clearly, you should do all in your power to mitigate the extent to which you affect the community. But what if even your best efforts don’t come close?

Crisis 227
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The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

Genius Storytelling from the American Chemical Society : How do you help the masses understand the importance of chemistry in our everyday lives? Very clever on the part of the ACS to explain the science —and specifically the chemical makeup of Sriracha sauce.

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Great questions can prompt great insight – What should you ask?

PR Job Coach

If you are prepared, can tell compelling stories of your career and chemically connect with the hiring managers, more than likely you have struck a resonant tone for a positive outcome. More often than not how you convey your value and abilities can determine whether you end up at the top of the consideration set of a job interview.

Chemicals 188
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4 Headline Mistakes to Avoid

PRSay

Here are a few of the label heads that have crossed my path lately: Chemical update Manager’s letter Field distribution And, drum roll, please — the worst label head I’ve ever seen, from a marketing piece: Sales Letter If you find yourself writing label heads, then remember, most of your “readers” will never read the text.

Chemicals 178
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Brands Tackling Social Issues

5W PR

Their honesty free guarantee allows customers to rest easy knowing the products they’re using are made without health-compromising chemicals or compounds. In 2011 Jessica traveled to Washington DC along with her co-founder to talk directly with Senators and the White House about the importance of passing the Safe Chemicals Act.

Branding 157
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The 7 Top Writing Tips You Need to Know About for 2024

PRSay

It’s the only way to stand out amongst all of the chemical-vanilla-candle-scented, untouched-by-human-hands, written-by-a-robot messages out there. So how can you best bring more human intelligence to your writing? Tell more stories. Find a poster person. Let your personal voice shine through. Stop expecting readers to read.

Writing 193