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4 Things Big Pharma Can Do About Medical Marijuana

Cision

By reclassifying marijuana, drug companies will be able to conduct research using the natural plant, deriving targeted drugs from the more than 400 chemical compounds present in a cannabis plant. Images: David Trawin , Mark ( Creative Commons ). Emphasize quality testing.

Chemicals 120
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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

It takes rationality but little creativity to design an argument using conventional rhetoric.”. In his 17-minute presentation for TEDx, The Magical Science of Storytelling , he walks the audience through several stories that trigger an “Angel’s Cocktail” of brain chemicals. Persuading with a story is hard [work]. Talk to Us !

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Spotify Playlists to Help You Focus

Critical Mention

According to Peter Quily, an adult ADHD coach, listening to music boosts dopamine levels, a brain chemical that helps people focus. This concludes that our brains naturally emit these chemicals when we listen to our favorite playlist. The most important factor is that music helps you focus–no matter what your attention span is.

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The Ins & Outs of Book Writing

Karen Freberg

I can’t write (unless it’s creative) at night – even with coffee in hand! Did I write a book on chemical spills? Know what time of day works for you for your writing, and which approach works best for you. I know personally – I am a person who has to write in the morning. Rome (or books!) was not built in a day.

Writing 105
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Has Gatorade Diluted its Brand?

Mindful Marketing

First, Aquafina is a creative name that evokes relevant positive perceptions for the brand. But by naming the new entry “ Gatorade Water ,” has the company gone to the well once too often? There were some good reasons that PepsiCo called its bottled water Aquafina and not Pepsi Water.

Brand 86
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Meet the Media: Chris Clonts, Senior Editor, Automotive & Electronic Technology, SAE Media Group

Bianchi Biz Blog

But the creative ways AI is being used to speed development, increase safety and advance toward possible autonomy is also something we’re looking out for. That’s pretty wild for a kid who worked in a chemical plant after high school. Can you tell us what types of stories, trends or issues are on your radar now?

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. Image: rawpixel via Unsplash, Creative Commons CC0. Here’s what makes stories so powerful: Stories persuade. Multiple studies show that stories are far more persuasive than facts and data alone.