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By reclassifying marijuana, drug companies will be able to conduct research using the natural plant, deriving targeted drugs from the more than 400 chemical compounds present in a cannabis plant. Images: David Trawin , Mark ( Creative Commons ). Emphasize quality testing.
It takes rationality but little creativity to design an argument using conventional rhetoric.”. In his 17-minute presentation for TEDx, The Magical Science of Storytelling , he walks the audience through several stories that trigger an “Angel’s Cocktail” of brain chemicals. Persuading with a story is hard [work]. Talk to Us !
According to Peter Quily, an adult ADHD coach, listening to music boosts dopamine levels, a brain chemical that helps people focus. This concludes that our brains naturally emit these chemicals when we listen to our favorite playlist. The most important factor is that music helps you focus–no matter what your attention span is.
I can’t write (unless it’s creative) at night – even with coffee in hand! Did I write a book on chemical spills? Know what time of day works for you for your writing, and which approach works best for you. I know personally – I am a person who has to write in the morning. Rome (or books!) was not built in a day.
First, Aquafina is a creative name that evokes relevant positive perceptions for the brand. But by naming the new entry “ Gatorade Water ,” has the company gone to the well once too often? There were some good reasons that PepsiCo called its bottled water Aquafina and not Pepsi Water.
But the creative ways AI is being used to speed development, increase safety and advance toward possible autonomy is also something we’re looking out for. That’s pretty wild for a kid who worked in a chemical plant after high school. Can you tell us what types of stories, trends or issues are on your radar now?
They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. Image: rawpixel via Unsplash, Creative Commons CC0. Here’s what makes stories so powerful: Stories persuade. Multiple studies show that stories are far more persuasive than facts and data alone.
For instance, one actor playfully douses another with what are purportedly chemicals found in typical, unnatural soaps. One could argue that such antics disrespect the guy getting doused, but the action is clearly hyperbole, and it’s hard to claim there’s contempt for any specific people group.
Stories are emotional, experiential, and creative. Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy.
For example, if your business requires employees to use dangerous machinery or chemicals, your risks will differ from those of a business dealing with online sales. Her team leads social media, PR, creative and blogging for the brand. This list will be unique for every business.
As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun doesn’t have to mean creative schtick. Fun is healthy. Fun can boost energy levels too. Embrace it.
adding in a touch of creativity; and. Likewise, when it comes to effective internal communications, we shouldn’t hope for intervention, chemical, divine or mystical magician spells or potions to attain our objectives with employees. Add in the ability to serve as advisor and you are almost there. Spelling out the IC recipe for success.
You can appreciate the internal logic of the brand’s creatives: put celeb tab A into zeitgeisty protest tab B to spark award-winning campaign. Likewise, hapless White House press secretary Sean Spicer once again inflicted needless damage on his administration by saying the Nazis never used chemical weapons. Of course.).
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